Final Case Study and Strategic Plan Read the Walt Disney Company  case, and from the perspective of an executive with the firm, prepare a strategic plan to grow the business over the next three years. The years are 2020, 2021, 2022 and beyond.. http://robins.richmond.edu/documents/cases/WaltDisney.pdf Your strategic plan must be future-oriented and include the following: 1. A critique of the company’s mission statement based on the article ‘Mission Statements ’ http://onstrategyhq.com/resources/mission-statements/#Defining%20Your%20Mission 2. a. "The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." 3. One- to two-sentence vision statement for the company. 4. An assessment of the targeting and segmentation strategy of the company within its five major segments. 5. An evaluation of the external environment (industry, market, and the general environment), and the internal situation (core competencies, brand reputation and loyalty, and customer-value proposition) of the company. 6. A SWOT analysis detailing on the strengths, weaknesses, opportunities, and threats that may affect the organization. Choose three or four areas from your SWOT analysis and explain why the areas you have chosen are essential to your strategic plan. NOTE: The student’s previous SWOT analysis is at the very end of this document. Please do not copy word-for-word. Only use the previous SWOT analysis as a reference to complete item #6 of the assignment. 7. An assessment of the implications of digital TV and internet-based business models on the strategies of the company. 8. An evaluation of the factors determined Disney’s international diversification strategies. Use the analytical framework proposed for the study of global media conglomerates (fig 9.4.- on page two. a. Chan-Olmstead, S.M. (2005). Competitive strategy for media firms. London: Routledge. It is also highly recommended that you search through the specialized journals in media management (e.g., Journal of Media Economics, Journal of Media Business Studies, International Journal of Media Management, and Academy of Management Journal). The strategic plan · Must be 12 to 15 double-spaced pages in length (not including title and references pages) and formatted according to APA style. · Must include a separate title page with the following: · Title of  strategic plan · Student’s name · Course name and number · Instructor’s name · Date submitted · Must use at least five scholarly sources in addition to the course text. Remember to incorporate information that you have learned from this course as well as your personal experience. · Must document all sources in APA style as outlined in the Ashford Writing Center. · All wri.

1. Final Case Study and Strategic Plan
Read the Walt Disney Company case, and from the perspective
of an executive with the firm, prepare a strategic plan to grow
the business over the next three years. The years are 2020,
2021, 2022 and beyond..
http://robins.richmond.edu/documents/cases/WaltDisney.pdf
Your strategic plan must be future-oriented and include the
following:
1. A critique of the company’s mission statement based on the
article ‘Mission Statements ’
http://onstrategyhq.com/resources/mission-
statements/#Defining%20Your%20Mission
2.
a. "The mission of The Walt Disney Company is to be one of
the world's leading producers and providers of entertainment
and information. Using our portfolio of brands to differentiate
our content, services and consumer products, we seek to
develop the most creative, innovative and profitable
entertainment experiences and related products in the world."
3. One- to two-sentence vision statement for the company.
4. An assessment of the targeting and segmentation strategy of
the company within its five major segments.
5. An evaluation of the external environment (industry, market,
and the general environment), and the internal situation (core
competencies, brand reputation and loyalty, and customer-value
proposition) of the company.
6. A SWOT analysis detailing on the strengths, weaknesses,
opportunities, and threats that may affect the organization.
Choose three or four areas from your SWOT analysis and
explain why the areas you have chosen are essential to your
strategic plan. NOTE: The student’s previous SWOT analysis is
at the very end of this document. Please do not copy word-for-
word. Only use the previous SWOT analysis as a reference to
complete item #6 of the assignment.

2. 7. An assessment of the implications of digital TV and internet-
based business models on the strategies of the company.
8. An evaluation of the factors determined Disney’s
international diversification strategies. Use the analytical
framework proposed for the study of global media
conglomerates (fig 9.4.- on page two.
a. Chan-Olmstead, S.M. (2005). Competitive strategy for media
firms. London: Routledge.
It is also highly recommended that you search through the
specialized journals in media management (e.g., Journal of
Media Economics, Journal of Media Business Studies,
International Journal of Media Management, and Academy of
Management Journal).
The strategic plan
· Must be 12 to 15 double-spaced pages in length (not including
title and references pages) and formatted according to APA
style.
· Must include a separate title page with the following:
· Title of strategic plan
· Student’s name
· Course name and number
· Instructor’s name
· Date submitted
· Must use at least five scholarly sources in addition to the
course text. Remember to incorporate information that you have
learned from this course as well as your personal experience.
· Must document all sources in APA style as outlined in the
Ashford Writing Center.
· All writing must be original work.
Follow the grading rubric below:
Total Possible Score: 20.00
Critiques the Company’s Mission Statement
Total: 2.50
Distinguished - Comprehensively critiques the company’s

3. mission statement. The critique is fully supported with
reference to the ‘Mission Statements’ article.
Proficient - Critiques the company’s mission statement. The
critique is supported with reference to the ‘Mission Statements’
article, but is slightly underdeveloped.
Basic - Partially critiques the company’s mission statement. The
critique is minimally supported with reference to the ‘Mission
Statements’ article and is underdeveloped.
Below Expectations - Attempts to critiques the company’s
mission statement; however, the critique is not supported with
reference to the ‘Mission Statement’ article and is significantly
underdeveloped.
Non-Performance - The critique of the company’s mission
statement is either nonexistent or lacks the components
described in the assignment instructions.
Writes a One to Two Sentence Vision Statement for the
Company
Total: 2.00
Distinguished - Writes a one to two sentence vision statement
for the company. The rationale is thoroughly supported with
scholarly sources.
Proficient - (Writes a one to two sentence vision statement for
the company. The rationale is supported with scholarly sources,
but is slightly underdeveloped.
Basic - Writes a one to two sentence vision statement for the
company. The rationale is minimally supported with scholarly
sources and/or is underdeveloped.
Below Expectations - Attempts to writes a one to two sentence
vision statement for the company; however, the rationale is not
supported with scholarly sources and/or is significantly
underdeveloped.
Non-Performance - The one to two sentence mission statement
for the company is either nonexistent or lacks the components
described in the assignment instructions.

4. Assesses the Targeting and Segmentation Strategy of the
Company Within Its Five Major Segments
Total: 2.00
Distinguished - Thoroughly assesses targeting and segmentation
strategy of the company within its five major segments. The
assessment is thoroughly supported with scholarly sources.
Proficient - Assesses targeting and segmentation strategy of the
company within its five major segments. The assessment is
supported with scholarly sources, but is slightly
underdeveloped.
Basic - Partially assesses targeting and segmentation strategy of
the company within its five major segments. The assessment is
minimally supported with scholarly sources and/or is
underdeveloped.
Below Expectations - Attempts to assess targeting and
segmentation strategy of the company within its five major
segments; however, the assessment is not supported with
scholarly sources and/or is significantly underdeveloped.
Non-Performance - The assessment of the targeting and
segmentation strategies of the company within its five major
segments is either nonexistent or lacks the components
described in the assignment instructions.
Evaluates the External Environment and the Internal Situation
of the Company
Total: 2.00
Distinguished - Thoroughly evaluates the external environment
and the internal situation of the Company. The evaluation is
fully supported with reference to the article and other scholarly
resources.
Proficient - Evaluates the external environment and the internal
situation of the Company. The evaluation is supported with
reference to the article and other scholarly sources, but is

5. slightly underdeveloped.
Basic - Partially evaluates the external environment and the
internal situation of the Company. The evaluation is minimally
supported with reference to the article and other scholarly
sources and/or the evaluation is underdeveloped.
Below Expectations - Attempts to evaluate the external
environment and the internal situation of the Company;
however, the evaluation is not supported with reference to the
article and other scholarly sources and/or is significantly
underdeveloped.
Non-Performance - The evaluation of the external environment
and the internal situation of the Company is either nonexistent
or lacks the components described in the assignment
instructions.
Conducts a SWOT Analysis and Chooses Three or Four Areas
From the SWOT Analysis and Explains Why the Areas are
Essential to the Strategic Plan
Total: 2.00
Distinguished - Conducts a comprehensive SWOT analysis and
chooses three or four areas from the SWOT analysis and
explains why the chosen areas are essential to the strategic plan.
The explanation is thoroughly supported with scholarly sources.
Proficient - Conducts a SWOT analysis and chooses three or
four areas from the SWOT analysis and explains why the chosen
areas are essential to the strategic plan. The explanation is
supported with scholarly sources, but is slightly
underdeveloped.
Basic - Conducts a partial SWOT analysis and chooses three or
four areas from the SWOT analysis and partially explains why
the chosen areas are essential to the strategic plan. The
explanation is minimally supported with scholarly sources
and/or is underdeveloped.
Below Expectations - Attempts to conduct a SWOT analysis and
choose three or four areas from the SWOT analysis and explain

6. why the chosen areas are essential to the strategic plan;
however, the explanation is not supported with scholarly
sources and/or is significantly underdeveloped.
Non-Performance - The SWOT analysis and the explanation of
the areas that are essential for the strategic plan is either
nonexistent or lacks the components described in the assignment
instructions.
Assesses the Implications of Digital TV and Internet-Based
Business Models on the Strategies of the Company
Total: 3.00
Distinguished - Thoroughly assesses the implications of digital
TV and internet-based business models on the strategies of the
company. The assessment is thoroughly supported with
scholarly sources.
Proficient - Assesses the implications of digital TV and
internet-based business models on the strategies of the
company. The assessment is supported with scholarly sources,
but is slightly underdeveloped.
Basic - Partially assesses the implications of digital TV and
internet-based business models on the strategies of the
company. The assessment is minimally supported with scholarly
sources and/or is underdeveloped.
Below Expectations - Attempts to assess the implications of
digital TV and internet-based business models on the strategies
of the company; however, the assessment is not supported with
scholarly sources and/or is significantly underdeveloped.
Non-Performance - The assessment of the implications of digital
TV and internet-based business models on the strategies of the
company is either nonexistent or lacks the components
described in the assignment instructions.
Evaluates the Factors That Determined Disney’s International
Diversification Strategies

7. Total: 3.00
Distinguished - Thoroughly evaluates the factors that
determined Disney’s international diversification strategies. The
evaluation is thoroughly supported with the textbook and other
scholarly sources.
Proficient - Evaluates the factors that determined Disney’s
international diversification strategies. The evaluation is
supported with the textbook and other scholarly sources, but it
is slightly underdeveloped.
Basic - Partially evaluates the factors that determined Disney’s
international diversification strategies. The evaluation is
minimally supported with the textbook and other scholarly
sources and/or is underdeveloped.
Below Expectations - Attempts to evaluate the factors that
determined Disney’s international diversification strategies;
however, the evaluation is not supported with the textbook and
scholarly sources and/or is significantly underdeveloped.
Non-Performance - The evaluation of the factors that
determined Disney’s international diversification strategies is
either nonexistent or lacks the components described in the
assignment instructions.
Critical Thinking: Explanation of Issues
Total: 0.50
Distinguished - Clearly and comprehensively explains the issue
to be considered, delivering all relevant information necessary
for a full understanding.
Proficient - Clearly explains the issue to be considered,
delivering enough relevant information for an adequate
understanding.
Basic - Briefly explains the issue to be considered, delivering
minimal information for a basic understanding.
Below Expectations - Briefly explains the issue to be
considered, but may not deliver additional information
necessary for a basic understanding.

8. Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.
Critical Thinking: Evidence
Total: 0.75
Distinguished - Employs persuasive and applicable information
from credible sources to develop an ample analysis or synthesis
of the topic. Viewpoints of experts are scrutinized thoroughly.
Proficient - Employs applicable information from credible
sources to develop an analysis of the topic.
Basic - Identifies applicable information from credible sources,
but may neglect the application of such information toward the
analysis of the topic.
Below Expectations - Presents information from external
sources, but such information may lack credibility and/or
relevance. Neglects to apply such information toward the
analysis of the topic.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.
Critical Thinking: Conclusions and Related Outcomes
Total: 0.75
Distinguished - Conclusions and related outcomes are logical
and clearly reflect an informed evaluation and the ability to
place evidence and perspectives discussed in priority order.
Proficient - Conclusions and related outcomes are logical and
reflect an informed evaluation and the ability to place evidence
and perspectives discussed in priority order.
Basic - Conclusions and related outcomes are identified and
minimally reflect an informed evaluation and the ability to
place evidence and perspectives discussed in priority order.
Below Expectations - Conclusions and related outcomes are not
logical or reflective of an informed evaluation and the ability to
place evidence and perspectives discussed in priority order.

9. Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.
Written Communication: Control of Syntax and Mechanics
Total: 0.25
Distinguished - Displays meticulous comprehension and
organization of syntax and mechanics, such as spelling and
grammar. Written work contains no errors and is very easy to
understand.
Proficient - Displays comprehension and organization of syntax
and mechanics, such as spelling and grammar. Written work
contains only a few minor errors and is mostly easy to
understand.
Basic - Displays basic comprehension of syntax and mechanics,
such as spelling and grammar. Written work contains a few
errors which may slightly distract the reader.
Below Expectations - Fails to display basic comprehension of
syntax or mechanics, such as spelling and grammar. Written
work contains major errors which distract the reader.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.
Written Communication: APA Formatting
Total: 0.50
Distinguished - Accurately uses APA formatting consistently
throughout the paper, title page, and reference page.
Proficient - Exhibits APA formatting throughout the paper.
However, layout contains a few minor errors.
Basic - Exhibits limited knowledge of APA formatting
throughout the paper. However, layout does not meet all APA
requirements.
Below Expectations - Fails to exhibit basic knowledge of APA
formatting. There are frequent errors, making the layout
difficult to distinguish as APA.

10. Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.
Written Communication: Page Requirement
Total: 0.25
Distinguished - The length of the paper is equivalent to the
required number of correctly formatted pages.
Proficient - The length of the paper is nearly equivalent to the
required number of correctly formatted pages.
Basic - The length of the paper is equivalent to at least three
quarters of the required number of correctly formatted pages.
Below Expectations - The length of the paper is equivalent to at
least one half of the required number of correctly formatted
pages.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.
Written Communication: Resource Requirement
Total: 0.50
Distinguished - Uses more than the required number of
scholarly sources, providing compelling evidence to support
ideas. All sources on the reference page are used and cited
correctly within the body of the assignment.
Proficient - Uses the required number of scholarly sources to
support ideas. All sources on the reference page are used and
cited correctly within the body of the assignment.
Basic - Uses less than the required number of sources to support
ideas. Some sources may not be scholarly. Most sources on the
reference page are used within the body of the assignment.
Citations may not be formatted correctly.
Below Expectations - Uses an inadequate number of sources
that provide little or no support for ideas. Sources used may not
be scholarly. Most sources on the reference page are not used
within the body of the assignment. Citations are not formatted

11. correctly.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.
Use the student’s previous assignment on SWOT to accomplish
item #6 above. The entire student’s paper is copied below. Do
not copy text word for word. Please use text below to align the
SWOT to the instructions of the current assignment.
Analysis of The Walt Disney Company
Student
Dr.
June 00, 2019
Introduction
The Walt Disney Company is among the largest media
firms in the US, in the area of films and mass media. The
company’s orgins are deeply rooted with dynamic cartoon
characters and extended into other areas with the goal of

12. providing happy memories to people of all ages. Disney's main
financial objectives are to maximize their profits, cash flows,
and allocation of capital towards growth initiatives, which
would propel long-lasting shareholders’ value. Disney, together
with its workers, has the obligation of protecting the company's
brand. One of the pivotal aims of the company is the
satisfaction of the shareholders’ financial needs, which puts a
central focus on ethical behavior, which affects both families as
well as the environment. The company has a code of conduct
entirely dealing with core suppliers and has specific rules
relative to harassment, child labor, and discrimination. Disney
creates and disseminates entertainment mainly through various
market areas such as Disney Channel and ABC owned and
operated TVstations, production studios, amusement parks and
childrens toys. Other areas include Marvel Studios and 21st
Century Fox. The objective of the assignment is to investigate
The Walt Disney Company by highlighting its role in the media
industry, performing a SWOT analysis and illustrating why the
analysis is vital to the strategic plan.
The External Environment and the Internal Situation of Disney
The firm has become one of the leading and most
recognized companies in the world in close to a century. The
company has made these achievements since it successfully uses
the external environment to promote and achieve its objectives.
The external environment of the company consists of their
services as well as other events outside it which have the
potential of influencing or affecting its operations (Carillo et
al., 2012). The external environment has numerous factors and
therefore, is difficult to control. Disney enlists the best in
technology when it comes down to the creation of cartoons and
films; this area brings in revenues for the company and
consistently perform at the top level when compared to similar
firms within the media industry.
Even though Disney one of the leading diversified
entertainment and media firms, it's business segments face
competition in the global market. Various industries exist

13. worldwide, creating barriers towards its expansion. In
transitional markets, numerous legal and legislative forces
adversely affect the progression of the company. Oversaturated
markets, economic aspects, as well as political factors globally
are threats to this company. The practical application of
Disney's functions of management play a pivotal role in external
factors such as planning, organizing, controlling together with
leading. While the external environment might directly affect
the company, it remains to be one of the top entertainment firms
as it uses appropriate strategies to cope with emerging threats
(David, & David, 2013). For instance, Disney has effectually
utilized unique market strategies to attain the objectives of each
business segment. These include market diversification and
related industries. Such an action has allowed the firm to
capitalize on market prospects rapidly and effectually entirely.
The company also has enhanced diversification in television,
movies, streaming content, IoT and merchandise, thus
supporting in the insulation of Disney from the impact of
uncertainties correlated to the external environment.
Internal factors might as well affect the day-to-day
operations of Disney. The company keeps up-to-date with
various trends affecting the mass media, the entertainment
industry environment, and amusement parks. In promoting a
more comprehensive view of the company beyond the collection
of smaller entities, Disney as a portfolio of essential areas and
spaces. The notion attributed to core competencies in the
company comes from the resource-centered perception of
strategic thinking. From this perspective, the strategy must be
developed on Disney's unique resources and capabilities
(Mannheim, 2016). Various resources include the employees'
skills, capital equipment, patents, among others.
As mentioned earlier, Disney's brand is one of the most
dominant worldwide. They effectually deliver their messages,
confirm their credibility, motivate their employees, displays
high emotional intelligence with consumers of all ages as well
as build vast customer loyalty. As a result, their brand tends to

14. reside within the minds and hearts of customers, both existing
and non-existing. The company achieves brand strength by
ensuring that its core brand messages communicate to their
customers why their products and services are desirable and
better compared to the competing entertainment industries. The
power of the company's brand of creating extreme customer
loyalty emerges from the engagement together with the
experiences which are shared.
What is more, the company maintains credibility in its
community. Disney ensures that it has the capability of
delivering quality services. The company also connects
emotionally with prospects as well as residents. The company’s
EQ is one variable that makes the Disney brand incredibly
magical and powerful. Another strategy that Disney uses in
ensuring the brand reputation and loyalty is the motivation of
its property management team (Padilla-Walker et al., 2013).
Such an action enhances the morale of employees and increases
their productivity. Although Disney is one of the most valuable
brands internationally, it fails to express a specific and precise
public value proposition. Disney describes itself as; The Walt
Disney Company and its subsidiaries, as well as associates, are
a leading diversified intercontinental entertainment in addition
to media enterprise. The company provides magical and
numerous-times-in-a-lifespan experiences for kids of diverse
ages. Its operational excellence leads to profitability and makes
shareholders happy.
Disney’s position in the entertainment industry is produced
through its business practices. This is a strength that addresses
various weaknesses, threats in addition to opportunities within
the global market. Disney must focus the trials recognized in a
SWOT analysis. Oddly, the SWOT analysis can enlighten
managers on the external influences such as opportunities and
threats as well as internal influences such as strengths and
weaknesses relevant to the firm (Petersen, 2018). Disney's
SWOT factors ideally emphasize issues related to family-
oriented entertainment branding associated with the

15. organization. These changes should take into consideration
changes in the worldwide markets, and the strengths connected
to the Disney brand.
Disney's SWOT analysis provides insight on various
subjects which stakeholders and Disney’s leadership should
consider when assessing the company. Disney’s strengths
present the prospect of success of their strategic expansion
ingenuities. Disney's weaknesses and strengths should fit both
opportunities along with threats as it pertains to worldwide
operations. Disney ought to possess the strengths to effectively
withstand the diverse impacts of weaknesses and threats within
its industry setting (Carillo et al., 2012). Disney's SWOT
analysis would serve as a pivotal guide to understand issues
related to the firm.
Strengths
Disney’s strengths the firm’s in-house strategic factors
which strengthen their growth. In Disney, these factors much
support management strategies essential for the continual
growth of the firm amid agressive competition within the global
entertainment. Strengths of the business safeguard it against the
aggressiveness associated with various industries such as
Comcast Corporation, Time Warner Inc., Sony Corporation,
among others. Various internal strategic factors which
strengthen the company include; well-known and substantial
brand, growing portfolio attributed to standard products, strong
cooperative growth within business segments, among others.
The company has a well-known brand that is easily
distinguishable anywhere. This attriubute is a major strength for
Disney. The organization offers itself to the public as a
wholesome firm appropriate for clients of all age groups. Such a
influence assists in the management of customers' expectations
that are positive regarding the reputation of the company's
brand. As it pertains to the organizational structure, it augments
equally auspicious support among all of the firm’s areas. Such a
strength enables synergistic cooperation to ensure a competitive
external advantge. The strengths enhance the task of continuous

16. evolution of Disney notwithstanding aggressive rivalry with
other firms.
Weaknesses
The firm’s weaknesses are the heart of the strategic
dynamics which operate as barricades to the firm’s growth and
progression. Disney's organizational culture and branding
strategies tend to impose constraints on their global business.
There is a need for the company's management to address these
weaknesses for the betterment of the company. The weaknesses
include limited innovation and limited expansion of its
segments like amusement resorts. Disney continues to innovate
through continuous product improvement. Nonetheless, hasty
innovation that involves innovative technologies fall short
within Disney's operations (Wasko, 2013). Also, Disney's
general approach for competitive advantage emphasize value
and distinctiveness of product features partially focusing on
developing technology. Such an influence is characterized as a
fault since high-tech modernism can be a competitive advantage
within the global market. The firm’s weaknesses ought to
change within basic approaches as well as management
strategies.
Opportunities
The company’s opportunities are exterior calculated
elements which enable organizational advancement and
expansion. As it pertains to Disney’s industry environment,
opportunities contribute to higher revenues within Disney's
global entertainment, amusement resorts, and parks operation
and mass media. Opportunities within the company include
technological innovation, growth, and development of
developing markets and growth in several industries. Under
high-tech modernism, the organization can potentially adopt
newer technologies to advance its global operations. Growth in
several segments is an opportunity to grow and can be
accomplished via diversification and robust managerial

17. strategies. Growth of developing markets allow for the creation
of opportunity in mounting the operations of Disney, which
includes infiltration of the mass media industry (Rosenberg,
Caldart, & Seager, 2017). Through these opportunities, it is
evident that Disney might raise income mainly via
diversification and modernization.
Threats
Threats to the firm are other forms of external strategic
elements which have the chance of reducing Disney's success.
These threats typically come with trends that are connected to
entertainment industries, among other players internationally.
Competition, digital content piracy, and technological
disruption impose a threat to Disney. Their competitors are
typically apparent in worldwide mediums and other
entertainment activities. The competition is successful by
offering film selections similar to offerings from Disney. An
example of this is DC Comics and their cinematic universe. The
popular began creating films with shared universes after
Disney’s early success with its Marvel Cenematic Universe
films. Additionally, technological disruption can potentially
reduce Disney's revenue (David, & David, 2013).
Furthermore, digital content piracy helps to reduce
Disney's potential profits in territories that have weak laws
against this specific threat. Such factors under the external
strategic concept require the company's leadership to bring up
their own competitive gains while conserving the firm from
technical disruptions and theft via piracy. They must also
address these external strategic issues, digital content piracy,
and competition within the entertainment as well as mass media
firms by making effectual adjustments within Disney.
Conclusion
In conclusion, understanding various areas of Disney's
SWOT analysis is of great importance. For instance, a growing
portfolio of the company's popular products entails its strength.
The variety of Disney's movies, as well as corresponding
merchandise and amusement park and resort services, steadily

18. increase and contributes vastly to the growth of revenue while
supporting Disney's reputation and attractiveness. It is vital for
leadership to ensure the company's products remain popular.
Limited innovation, although a weakness, is an area that is
essential to Disney's growth and development. Limited change
is related to the company's business strategies. Disney must find
practical strategies that would address this area. This problem
has been depicted in their themeparks. This segment should be
more proactive approach to technology. Instead, the firm is very
reactive. Focus in this area is vital as technological innovation
is pivotal for the progression of business and competitive
advantage on the global stage. Disney's management must come
up with strategies to address this area in order to compete in the
global media. Notably, growth in several areas is another area
of concern that requires consideration. This is because it is a
company's opportunity for the growth of its business, mainly
through diversification and interrelated managerial strategies.
Disney's management must utilize this factor to adopt suitable
approaches that would positively contribute to the company's
progression. Use of digital technologies, for instance, might
improve business productivities as well as quality within
amusement resorts and parks. Disney should pay attention to the
competition coming up in global markets. Aggressive
competition is rampant in global mass media and entertainment.
Leadership must address this area effectively by producing
quality and highly competitive products and services to the
global markets. Such an action would ensure higher earnings
from the media industry as Disney would increase its
competitive advantages in the world market.

19. References
Carillo, C., Crumley, J., Thieringer, K., & Harrison, J. S.
(2012). The Walt Disney Company: A corporate strategy
analysis.
David, F. R., & David, F. R. (2013). Strategic management:
Concepts and cases: A competitive advantage approach.
Pearson.
Mannheim, S., (2016). Walt Disney and the quest for
community. Routledge.
Padilla-Walker, L. M., Coyne, S. M., Fraser, A. M., &
Stockdale, L. A. (2013). Is Disney the nicest place on earth?
A content analysis of prosocial behavior in animated Disney
films. Journal of Communication, 63(2), 393-412.
Petersen, P., (2018). The Business Model of the Walt Disney
Company.
Rosenberg, M., Caldart, A., & Seager, P. H., (2017). Strategy:
The Soul of Your Business. Managing Media Businesses (pp.
15-35). Palgrave Macmillan, Cham.
Wasko, J., (2013). Understanding Disney: The manufacture of
fantasy. John Wiley & Sons.