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An Ethical Framework for Communicating Public Health Crises: A Case Analysis of the
COVID-19 Pandemic
Keywords
Ethical framework, ethical devotion, ethical reasoning approach, communicating public health
crises, COVID-19
Abstract
COVID-19 has taken the whole world by a big surprise by its global scale, the number of people
it has affected and killed, and its duration as a pandemic. While the current priority is still coping
with the pandemic and reduce its global influence, some reflections can be conducted to better
our responses next time in the same situation with a large-scale and infectious or contagious
public health crises, one of which is how to communicate public health crises of such nature to
the public ethically. While many factors can be attributed to the ineffectiveness of coping with
this pandemic in even highly developed societies, a factor stands out for this researcher now is
the most conspicuous principle of traditional medical ethics: autonomy, which hinders the
understanding of a noel virus and the conducting of epidemiological investigation and tracing, a
critical measure to contain the spreading of the pandemic, and escalates the pandemic spreading
in the current age of glocalization that has been facilitated by advances of informational
technology and the volume of human mobilization.
This study proposes an ethical framework, consisting of the axes of ethical devotions (individual,
regional, national, and global) and ethical reasoning approaches (deontological and teleological),
to analyze the approaches of communicating public health crises and particularly the COVID
pandemic. The argument is made to endorse a global devotion with teleological reasoning, in
comparison with the strict and to some degree intrusive security-check measures that have been
installed globally since the 9/11 tragedy in 2001. The argument for the stance of global teleology
in public health crises is in urgent need at a time when global collaboration is critical to cope
with many public health and environmental crises, mostly now at global scales, but such
collaboration has been dismantled to some degree.
Reference
Boudreau, M-C., Loch, K. Robey, D., & Straud, D. (1998). Going global: Using information
technology to advance the competitiveness of the virtual transnational organization.
Academy of Management Perspectives, 12(4), 120-128. doi: 10.5465/ame.1998.1334008
Patterson, P., & Wilkins, L. (2004). Media ethics: Issues & cases (5th ed.). Boston, MA:
McGraw Hill.
Pickard, V. (2016). Media failures in the age of Trump. The Political Economy of
Communication, 4(2), 118-122. Available at:
http://polecom.org/index.php/polecom/article/viewFile/74/264
Robertson, R. (1995). Glocalization: Time-space and homogeneity and heterogeneity. In M.
Featherstone, S. Lash, & R. Robertson (eds). Global modernities (pp. 25-44). Thousand
Oaks, CA: Sage Publications.
Yao, Q. J., & C. S. Eigemann. (2013). Building a coordinate system: An ethical framework for
analyzing media coverage of disasters. American Communication Journal, 15(2), 1-16.
Available at:
https://pdfs.semanticscholar.org/46fd/2797c5416fcd1bd76d9692fcfcc6e70f6bf7.pdf

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Ethical framework for communicating public health crisis

  • 1. An Ethical Framework for Communicating Public Health Crises: A Case Analysis of the COVID-19 Pandemic Keywords Ethical framework, ethical devotion, ethical reasoning approach, communicating public health crises, COVID-19 Abstract COVID-19 has taken the whole world by a big surprise by its global scale, the number of people it has affected and killed, and its duration as a pandemic. While the current priority is still coping with the pandemic and reduce its global influence, some reflections can be conducted to better our responses next time in the same situation with a large-scale and infectious or contagious public health crises, one of which is how to communicate public health crises of such nature to the public ethically. While many factors can be attributed to the ineffectiveness of coping with this pandemic in even highly developed societies, a factor stands out for this researcher now is the most conspicuous principle of traditional medical ethics: autonomy, which hinders the understanding of a noel virus and the conducting of epidemiological investigation and tracing, a critical measure to contain the spreading of the pandemic, and escalates the pandemic spreading in the current age of glocalization that has been facilitated by advances of informational technology and the volume of human mobilization.
  • 2. This study proposes an ethical framework, consisting of the axes of ethical devotions (individual, regional, national, and global) and ethical reasoning approaches (deontological and teleological), to analyze the approaches of communicating public health crises and particularly the COVID pandemic. The argument is made to endorse a global devotion with teleological reasoning, in comparison with the strict and to some degree intrusive security-check measures that have been installed globally since the 9/11 tragedy in 2001. The argument for the stance of global teleology in public health crises is in urgent need at a time when global collaboration is critical to cope with many public health and environmental crises, mostly now at global scales, but such collaboration has been dismantled to some degree. Reference Boudreau, M-C., Loch, K. Robey, D., & Straud, D. (1998). Going global: Using information technology to advance the competitiveness of the virtual transnational organization. Academy of Management Perspectives, 12(4), 120-128. doi: 10.5465/ame.1998.1334008 Patterson, P., & Wilkins, L. (2004). Media ethics: Issues & cases (5th ed.). Boston, MA: McGraw Hill. Pickard, V. (2016). Media failures in the age of Trump. The Political Economy of Communication, 4(2), 118-122. Available at: http://polecom.org/index.php/polecom/article/viewFile/74/264 Robertson, R. (1995). Glocalization: Time-space and homogeneity and heterogeneity. In M. Featherstone, S. Lash, & R. Robertson (eds). Global modernities (pp. 25-44). Thousand Oaks, CA: Sage Publications.
  • 3. Yao, Q. J., & C. S. Eigemann. (2013). Building a coordinate system: An ethical framework for analyzing media coverage of disasters. American Communication Journal, 15(2), 1-16. Available at: https://pdfs.semanticscholar.org/46fd/2797c5416fcd1bd76d9692fcfcc6e70f6bf7.pdf