Social Capital in China: An Explorative Comparison of Influences of Internet, Print, Broadcast, and Interpersonal Communication in an Emerging Civil Society
Social Capital in China: An Explorative Comparison of Influences of Internet, Print, Broadcast, and Interpersonal Communication in an Emerging Civil Society
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Social Capital in China: An Explorative Comparison of Influences of Internet, Print, Broadcast, and Interpersonal Communication in an Emerging Civil Society
1. Social Capital
in China:
An Explorative Comparison of Influences of
Internet, Print, Broadcast, and Interpersonal
Communication in an Emerging Civil Society
Qingjiang (Q. J. ) Yao, Ph.D.,
Assistant Professor, Department of Communication Studies
Fort Hays State University
2. Decline of Social Trust in
China
Individual Social Trust
The Peng Yu case (2006, Nanjing).
The Yao Jiaxin case (October 2010,
Xi’an).
The Yueyue incident (October 2011,
Shenzhen).
Institutional Trust
The Guo Meimei incident.
The fleeing of Wang Lijun and Chen
Guangcheng
3. Governmental Responses
In September 2011, Wen, very concerned
with the moral decline, called for a
fundamental cultural and moral
reconstruction.
The state Administration of Radio, Film
and Television started to limit
entertainment programming and promote
news and moral education contents in the
34 satellite TV stations, in effect on
January 1, 2012.
The study aims at testing the policy
assumptions about media influences on
social capital.
5. Communication and
Social Capital
From Putnam
(1995)
Television as
the culprit
Displacement
hypotheses
Cultivation
studies: mean
world
syndrome
Entertainment
television use
vs.
informational
television use
6. H & RQ
H1: In China, informational
media uses (newspaper,
broadcast, and internet) are
positively associated with
indicators of social capital.
RQ1: Is informational personal
communication positively
associated with indicators of
social capital?
7. Method
Data: WVS
Variables:
Social Capital: particularized social trust,
generalized social trust, institutional trust,
membership, petition & boycott
Informational communication channels:
print, broadcast, internet/email,
interpersonal
Controlling variables: life satisfaction,
religiosity, interest in politics,
demographic factors.
8. Result
Print generalized social trust &
membership
Broadcast institutional trust &
petition/boycott; membership &
particularized social trust
Internet membership
institutional trust
Interpersonal communication
petition & boycott
Positively
associated
Negatively
associated
14. Discussion
The distortion of institutional trust in
societies such as China
The differences between print
communication & audio-visual
communication (dual code theory)
Function of interpersonal communication
In a summary, the new policy may be
smart, but may not address the problem
of moral decline.