clear info about MIS in Marketing

1. MIS IN MARKETING
Presented by team
ULLAS(7)
AKRITI TIWARI
KAPIL RATHI
KRISHNA MURTHY
MANUPATI PUNITH
QUERIDA FATIMA
NIDHI RAMAWATH
Submitted to
Prof: MEERA

2. CONTENTS
1.MIS
2.USE OF MIS
3.MIS IN MARKETING
4.WHY MIS
5.WHERE IT IS USED
6.COMPONENTS OF MIS
7.FEATURES

3. CONTENTS
8.IMPORTANCE
9.DATA COLLECTION
10.ROLE
11.ADVANTAGES
12.ESSENTIOLS
13.HOW IT'S USED
14.CONCLUSION

5. MIS
WHERE MIS USED
HR
MANUFACTURING
FINANCE MARKETING
SOURCING
SALARIES
MAINTAINENCE
INCOME
COST
FINANCIAL
ANALYSIS
PRODUCT
DESIGN
SCHUDULING
SALES FORCASTING
SALES PLANNING
CRM

6. WHAT IS MIS IN MARKETING
 A system that analyzes and assesses
marketing information, gathered
continuously from sources inside &
outside an organisation.

7. WHAT IS MIS IN MARKETING
 Timely marketing information provides basis
for decision such as product development or
improvement, pricing, media selection, &
promotion.

8. WHY MIS USED IN MARKETING
Evaluate the information accordingly.
Developed the needed information.
Analyze the information
Distribute the information

9. WHERE MIS USED IN MARKETING
strategic
tactical
operational
The management can be broadly classifies depending upon the requirements
of information for performing their managerial responsibilities

10. Components of MKIS
Components of MKIS

11. Features of MKIS
continuous system:
permanent and
continuous collecting
information
Basic objective:
To provide the
Right information
At right time
To right people
to help them to take ight
decisions

12. Features of MKIS
Computer based
system:
Uses computer, so is
up to date and
accurate
Future oriented:
Provides information
for solving present
and future problem

13. Features of MKIS
Used by all levels:
 Top level
 Middle level
 Low level
Sources:
Collecting information from
both
External & Internal sources

14. IMPORTANCE OF MIS IN MARKETING
Anticipation of customer
Systematic approach
Economic indication
Technology development
Market planning

15. IMPORTANCE OF MIS IN MARKETING
 Understanding consumers
 Improving efficiency
 Recognize trends & changes
 Strengthen buyer/supplier relation

16. Data collection techniques
Contact method:
 Telephone & email
 Interview
 Online review
Research approach :
 Observation
Survey
Experiment

17. Role of marketing information system
To improve the efficiency of companies operations
To collect information about ultimate consumers
Facilitates marketing planning and control
Provides marketing intelligence to the organization

18. ADVANTAGES
Market monitoring
Strategy development
Quality of decision making
Tapping o business operations
Convenient storage

19. Essential Requisited
 Unified and centralized
 Facilitate and decision making
 Economical
 Future oriented
 Supply of information regureally

20. HOW MIS WORK IN MARKETING
MIS IN
MARKETING
MANUFACTU
RING
DATA
BASE
INTERNAL EXTERNAL

21. CONCLUSION