Marketing information system Management information system Information technology

2. SUBJECT – MARKETING MANAGEMENT
DEPARTMENT OF MBA
PRESENTED BY
SUDIPTA KUMAR PATRA
ROLL NO 16
PRESENTATION SUPERVISOR
MR ZAHIR HUSSAIN
MARKETING INFORMATION SYSTEM
MPC AUTONOMOUS COLLEGE BARIPADA

3. INTRODUCTION
CHARACTERISTICS
COMPONENTS
PROCESS
IMPORTANCE
CONCLUSION
CONTENTS

4. MARKETING INFORMATION
SYSTEM
A set of procedures and methods for the regular and
planned collection, analysis and presentation of
information in making marketing decisions.
It refers to use of technology for the arrangement of
the relevant data related to the market , sales,
promotion, price, competition and allocation of goods
and services.

5. CHARACTERISTICS
1.An ongoing process
2.Acts as a databank
3.Future oriented
4.Computer based method
5.Consistent information
6.Supports decision making
7.Easy accessibility
8.Applicable at all level of management

6. 1.AN ONGOING PROCESS
The collection of data for different product
and services must be operated
continuously.

7. 2.ACTS AS A DATABANK
Due to large number of data are available
and it helps in decision making by the
manager.

8. 3.FUTURE ORIENTED
It is both preventive as well as curative
process in marketing.

9. 4.COMPUTER BASED
METHOD
All the information is gathered, analyzed and
communicated through a computer device.

10. 5.CONSISTENT
INFORMATION
Right information for the right people at the
right time at any cost.

11. 6.SUPPORTS DECISION
MAKING
It can be certainly used for instantaneous
decision making as it provides an accurate
marketing database.

12. 7.EASY ACCESSIBILITY
The information can be easily viewed and
utilized through a computer system.

13. 8. APPLICABLE AT ALL LEVEL OF
MANAGEMENT
Every manager uses the marketing information
system to decide marketing strategies , plans,
policies and procedures prepared at all
managerial level.

14. COMPONENT
There are 3 major component of
marketing information system.
1.Internal marketing information
system
2.Marketing intelligence
3.Marketing research

15. 1.INTERNAL MARKETING INFORMATION
SYSTEM
It is secured through accounting
system
Data on sales, inventories, cost,
cashflow, account receivable and
payable.

16. 2.MARKETING
INTELLIGENCE
External marketing information in the form of
marketing intelligence system .
It keeps marketing executive well informed
about the current marketing environment
changing condition in the market.

17. 3.MARKETING RESEARCH
Marketing research offers special information
on request, when marketing executives
encounter typical marketing problems.
It is primarily concerned with the investigation
, analysis and measurement of the market
demand.

18. PROCESS
Decide best possible course of action
Communicate the information to relevant departments
Plot data on graphs to visualize changing trends
Collect relevant data from internal and external sources
Establish suitable marketing metrics

19. IMPORTANCE
Information primarily geared to assist
marketing decision making process like
strategies decisions, control decisions and
operational decisions.
It helps an organization update itself with the
current and future competition.
It helps in diversification and expansion of
strategic plans because marketing managers
are engrossed in finding solutions to ever
increasing operational problems.

20. CONCLUSION
Marketing information system is
an important factor in a growing
business today with increased
competition and environmental
changes affecting the consumer
world.
Marketing information system
very aptly called as life blood of