Details of APOLLO HOSPITALS in terms of service marketing

1. SERVICE MARKETING
APOLLO HOSPITALS
NAME
MANUPATI PUNITH
APOLLO

2. CONTENTS
1
2
3
SERVICE MARKETING MIX 7ps
SERVICE FLOWER
SERVICE BLUE PRINT

3. 1
SERVICE MARKETING MIX 7ps
1.1 PRODUCT
1.2 PRICE
1.3 PLACE
1.4 PROMOTION
1.5 PROCESS
1.6 PEOPLE
1.7 PHYSICAL EVIDENCE

4. 1. SERVICE MARKETING MIX 7ps
PRODUCT PRICE PLACE
HEART
ORTHOPEDICE
SPINCE
CANCER CARE
GASTROENTEROLOGY
NEUROSCIENCE
NEPHROLOGY
UROLOGY
CASH BASED PRICING
DEMAND BASED
PRICING
PRODUCT BASED
PRICING
COMPETITION BASED
PRICING
AHMADABAD
ARAGONDA
BANGALORE
BHUBANESWAR
CHENNAI
DELHI
HYDERABAD
MYSORE
NOIDA
“53 HOSPITALS ACROSS
THE CONTRY “

5. 1. SERVICE MARKETING MIX 7ps
PROMOTION PROCESS PEOPLE
TREATMENT QUALITY
MEDICAL CAMPS
MEDICAL TOURS
SOCIAL NETWORK
COMPLEX SURGERYS
OTHER SOCIAL WELL
FARE ACTIVITIES
WORD OF MOUTH
QUALITY OF SERVICE IN
THE HOSPITAL
QUALITY OF THE
HEALTH FOR TEH
PATENTS
NABH
NABL
ISO9002 CERTIFIED
STAFF
19,000+
DOCTORS
NURSES
PARAMEDICS
CLINICAL STAFF
MANAGEMENT
PROFESSIONALS

6. 1. SERVICE MARKETING MIX 7ps
PHYSICAL EVIDENCE
KNOWN FOR THE
QUALITY OF SERVICE
AND HEALTH CARE
AFFORDABLE PRICE
HEALTH RECOVERY
WELL EQUIPED ICUs
AND LABS
EMERGENCY CARE

7. 2
SERVICE FLOWER
2.1 INFORMATION
2.2 CONSULTATION
2.4 HOSPATALITY
2.5 SAFE KEEPING
2.6 EXPECTED
2.7 BILLING
2.8 PAYMENT
2.3 ORDER MAKING

8. 2. SERVICE FLOWER
CORE
INFORMATION
CONSULTATION
ORDER TAKNING
HOSPITALITY
SAFE KEEPING
EXPECTED
BILLING
PAYMENT
SERVICE FLOWER
CORE: TREATMENT TO PATENTS

9. 2. SERVICE FLOWER
INFORMATION
DIRECTIONS TO THE HOSPITAL
SCHEDULES
PRICE INFORMATION
DOCTOR DETAILS
TERMS AND CONDITIONSD
GENERAL INFORMATION
CONSULTATION
OP
EMERGENCY WARD
DOCTOR
(GENERAL
SENIOR)
SPECLISTS(Accordingly)

10. ORDER TAKING
PATENT BASE CONTACTS
PATENT VERIFICATION
RESERVATION FOR
DOCTORS AND SPECLISTS
ROOMS ALLOCATION(icu, special
care & ordineary)
DISEASE IDENTIFICATION
HOSPITALITY
GRREETING ROOM
CAFTERIA(food&baverages)
WARD ROOM
SECURITY
RESPONSIABLE STAFF
GARDEN FACILITY
GOOD VENTILATION
2. SERVICE FLOWER

11. 2. SERVICE FLOWER
SAFE KEEPING
SECURITY
EMERGENCY CARE SUPPORT
GOOD NURSES
PATENT INTENDED STAFF
SPECLISTS ALL THE TIME
EXPECTED
GOOD INFRA SUPPORT
WELL EQUPIED ICUs AND LABS
LATEST EQIPMENT
QUICK LAB REPORTS

12. BILLING
BASE PAYMENT
SURGERY OR DOCTOR
CHARGES
BED CHARGES
AMBULANCE
ROOM& SPECIAL CARE
PAYMENT
CASH
CHEQUE
ATM
LIFE INSURANCE
ORGANIZATIONAL SUPPORT
OTHER HEALTH CARE SUPPORT
2. SERVICE FLOWER

13. 3
SERVICE BLUE PRINT

14. SECURITY ROOM
SERVICE BLUE PRINT
CHECK UP OPERATIONLOBBY BILLING EXIT @ HEALTHENTER
ARRIVAL AT
HOSPITAL
REGISTRATION DOCTOR
VISIT
OPERATION POST
OPERATION
PAYMENT LEAVE WITH
GOOD HEALTH
RECEPTION DOCTOR SURGEONS NURSES RECEPTIONST
REGSTRATION SYSTEM STUDY OF PATENT CASE REGSTRATION SYSTEM

15. Q&ATHANK YOU
MANUPATI PUNITH
MBA MARKETING
NATIONAL SCHOOL OF BUSINESS