Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

VISHAL MEGA MART

30,186 views

Published on

Published in: Education, Business
  • Be the first to comment

VISHAL MEGA MART

  1. 1. VISHAL MEGA MART Vishal Retail Ltd. PRESENTED BY: MANDEEP KUMAR 11HM14 NITK,SURATHKAL
  2. 2. COMPANY PROFILE <ul><li>Year of establishment :- 1986 ( Kolkata) </li></ul><ul><li>Founders-Mr. Ramchandra Agarwal & Mrs. Uma Agarwal </li></ul><ul><li>Logo :- </li></ul><ul><li>Punch line :- “Value for Money” </li></ul><ul><li>Headquarter :- Delhi </li></ul><ul><li>Website www.vishalmegamart.com </li></ul>
  3. 4. PLACE <ul><li>183 stores in 24 states in 110 cities covering 2990146 sq ft </li></ul><ul><li>7 distribution centers and 31 trucks </li></ul><ul><li>Targeting towards tier 2 & tier 3 cities </li></ul><ul><li>Two manufacturing plants in Gurgaon & Dehradun </li></ul><ul><li>Online shopping through www.vishalmegamart.net </li></ul>
  4. 5. PRICE <ul><li>Comparably low prices to target middle and lower middle class </li></ul><ul><li>Price = cost + profit </li></ul><ul><li>Uniform pricing policy in all store </li></ul><ul><li>Psychological discounting </li></ul><ul><li>Special events pricing </li></ul>
  5. 6. PROMOTION <ul><li>Loyalty program </li></ul><ul><li>SBI Co branded credit card </li></ul><ul><li>Bond with bennett coleman and company limited </li></ul><ul><li>Print and electronic advertisement </li></ul><ul><li>Road side hoardings </li></ul><ul><li>HALLA BOLL stalls </li></ul><ul><li>Different kind of discounts and special offers </li></ul>
  6. 8. PROCESS <ul><li>Production and purchasing </li></ul><ul><li>Distribution </li></ul><ul><li>Actual purchase by customers </li></ul><ul><li>Billing </li></ul><ul><li>Three stages check out </li></ul>
  7. 9. PEOPLE <ul><li>VRPL have around 7000 employees both employed in their stores as well as in their manufacturing units and other facilities. </li></ul><ul><li>The Company provides 66 hours of training before actual work assignment </li></ul><ul><li>Recruitment through walk ins, employees referral & career consultancies </li></ul>
  8. 10. PHYSICAL EVIDENCE <ul><li>This include delivery and display of goods. It may be current system and available facilities. </li></ul><ul><li>-Infrastructure – Stand Alone Commercial Building </li></ul><ul><li>-Clean, Air-conditioned outlet </li></ul><ul><li>-Equipment – computer, BCR, Desk etc State of Art </li></ul>
  9. 11. Special thanks <ul><li>Mr Narendra Tripathi </li></ul><ul><li>Admin Manager </li></ul><ul><li>Vishal mega mart </li></ul><ul><li>Panchkula Haryana </li></ul>

×