Whether you are a traditional book publisher, an agent looking at digital publishing as an opportunity, a start up publisher or entrepreneur, or an author faced with the choice and option of publishing your own books, it is critical to know what is involved in digital publishing. Not only the steps, as they are different from or the same as the steps in print publishing have been, but the overall ecosystem that surrounds and supports digital publishing.

1. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

2. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

3. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

4. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com
Costs variable by nature of content
DEVELOPMENTAL EDITING (optional)
$1000-$7,500 or more
LINE EDITING (optional)
$1000-$3000
COPYEDITING (required for all books!!)
$500-$3000

5. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com
CREATE, ACQUIRE or REVISE:
author supplied or specified
ART: Charts, Graphs, Illustrations
Costs variable, specs and work vary
($25 per object and up)
Plus…..

6. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com
ACQUIRE print ready PDF, INDESIGN or QUARK
FILES, or if not available SCAN book to OCR or RE-
TYPE from the ORIGINAL BOOK.
ACQUIRE NEW ART or REDO ART if book was
illustrated.
REVERSION LETTER FROM ORIGINAL
PUBLISHER, CLEAR RIGHTS for art, song
lyrics, quotations, etc.

7. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com
PROOFREADING FILES BEFORE CONVERSION
VERIFY FILES AFTER CONVERSION
COPYRIGHT FILING
ISBN acquisition and assignment
METADATA
The all important E-Book Cover!

8. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

9. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

10. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com
RIGHTS CLEARANCES — Make sure you have digital
rights!
FILE PREPARATION and CONVERSION to multiple
formats (a moving target!)
Reflowable formats inexpensive
Fixed page layouts varying based on complexity
REVIEW AND PROOF converted files
SALES ORIENTED BOOK DESCRIPTION for vendors

11. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com
Great covers sell books
Design for online browsing
Attract attention
Communicate instantly
$100 - $500 cost range
Don’t skimp

12. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

13. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com
Small number of titles – DIY
Hybrid models
More than a few titles, consider outsourcing
Advantages of Distributor:
Strong relationships with retailers
Keep up with changing technology
Reach all channels and markets, both US and
international

14. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com
FILE UPLOADING
PRICING STRATEGY
ONLINE MARKETING STRATEGY, PLANNING and
IMPLEMENTATION
RIGHTS MANAGEMENT (including licensing foreign
rights)

15. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com
WEBSITE DEVELOPMENT
SOCIAL MEDIA
SALES DATA COLLECTION and ROYALTY PAYMENT
ADMINISTRATION
RIGHTS MANAGEMENT
KEEP UP WITH CHANGING ENVIRONMENT - (BOOK
FAIRS, CONFERENCES and WEBINARS)
AUTHOR RELATIONS

16. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com
Optional but…
Adds another file output to conversion process (print
ready PDF)
Adds spine and back cover design and layout
Increase discoverability
Serve all readers
Adds costs
Not all retailers will stock or order POD books

17. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com
Insurance (liability and E & O)
Accounting
Sales Tax Collection and Filing
1099 forms
Agreements with subcontractors
Compliance with Local, State and Federal regulations

18. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com

19. Presentation originally developed by David Wilk, Booktrix | www.booktrix.com
David Wilk
www.booktrix.com
david@booktrix.com
@dwilk