1. Prakhar Kumar
370 K.P Thakkar Block,
Asian Games Village,
New Delhi-49
 9971958822; 9971950827
Email:prakhar_srivastava@yahoo.com
D.O.B: 20 June 1981
OBJECTIVE
To utilize my education, knowledge, training, skill & experience and build a career as Strategic Marketing Professional.
Summary
A Strategic Marketing Professional with experience in the field of communication, marketing, brand positioning, developing & implementing marketing
programs to deliver effective, efficient and best-in-class results.
Core Specialties
 Brand Management
 Proposaland Bid Management
 Sales / Revenue Generation
 Marketing Budget Management
 Social Media
 IPO/ Fund Mobilization
PROFESSIONAL EXPERIENCE
June 2010- Jan 2014 & June 2014- Till Date >> ADFACTORS ADVERTISING[NewDelhi]
 Presently Working as Sr. Manager - Client Servicing
Key Responsibilities
 Campaign planning & execution, brand development and event management for existing and new clients
 Coordination with creative and media team for briefing and ideation of the campaign
 Strategy, creative and media presentations to clients
 Ensuring smooth execution of campaign
 Servicing existing clients for a long and smooth business relationship
 Co-ordinating with production houses for TVC’s & Corporate films
 Co-ordinating with printing press and event management partners for production & event execution
 New Business Development
 Keeping track of the payment collections
Clients:HindustanPowerprojects Pvt. Ltd., Cairn India Ltd., Doordarshan, India Trade Promotion Organization, GAIL India Ltd., National Highways
Authority of India, OilIndiaLtd.,Akashwani, Parsvnath Developers,AmbiencePvt. Ltd., Power Finance Corporation Ltd.,Moser Baer India Ltd, Monnet
Ispat, Wital See Marketing
Achievements
 Successfully pitched for the launch campaign of Moser Baer LED Lightings in April 2015
 Planning&execution of mediaand internalcampaign for thelaunch of new brand identity for Hindustan PowerprojectsPvt.Ltd (formally Moser Baer
Projects Pvt. Ltd.)
 Launched new brand identity for Parsvnath Developers Ltd., All India Radio’s FM Gold & FM Rainbow
 Executed Social Media Campaign Oil-What a Khoj for Cairn India Ltd
 Planned & executed “House of Happiness” campaign for Parsvnath Developers, which helped them to change their brand perception
 Executed the print campaign celebrating production of 100 million barrel Crude Oil for Cairn India Ltd
 Executed the launch campaign of Sivaganga Solar Plant & Gunthewada Solar Plant for Moser Baer Projects Pvt. Ltd
 Executed print & online campaign for DD Sports, which helped the channel become most viewed sports channel during London Olympics
 Print & online campaign to launch DD direct+
 Print & Radio campaigns for Doordarshan’s prime time shows like Ek Tha Rusty, Gora and NewsNight(DD News)
 Planning &Execution of TVC’s for Wital See Marketing & Parsvnath Developers and Corporate film for GAIL India Ltd
 Moser Baer India Ltd, Parsvnath Developers Ltd, Hindustan Powerprojects Pvt. Ltd. are the new clients added to the agency portfolio
 Creative&mediafor someof themostsuccessful IPOs/FPOs likeCoalIndiaLtd.,MOILLtd., and Power Grid Corporation of India & Power Finance
Corporation Ltd
 Successfully executed the campaign for ITPO exhibitions like Security Expo 2011 & Aahar Chennai 2012
 Exhibition stall for Powergrid at Gridtech 2011& 2013; GAIL at Vibrant Gujarat 2015 & IPLEX 2014

2. March 2007 - March 2010. >> Business StandardLtd. [NewDelhi]
 Worked as Senior Officer and job responsibility was to generate revenue for BS Motoring.
Clients : SuzukiMotorcycle,ApolloTyres,Michelin,J.K Tyres , Maruti, Hyundai, Hero Honda, Yamaha, General Motors, BMW, Honda Siel, Honda
Scooters &Motorcycle, Iffco-Tokio,OrientalInsurance, OrientalBank of Commerce, Punjab National Bank, JCB, Good-year Tyres, Volvo, Yokohama ,
Indraprastha Gas Ltd., Osram, Lumax Industries, Ray-Ban, Samsung, Subros, Harley- Davidson, Hero Electric, Nikon, Samsung, Canon, Porsche
Agencies Handled: Maxus, Motivator, Media Edge, Dentsu Marcom, Initiative, Euro-RSCG ,MPG, Mindshare, Zenith Optimedia,
Achievements:
 BS Motoringachieved 113%of itstargetfor financialyear 2007 – 2008 , 82% target in financialyear 2008-09 and in FY2009-2010 the magazine
has achieved 90% of its target in Delhi and North India
 Developed new clientslikeHarley- Davidson,TourismMalaysia, Apollo, Pioneer,Shell, Porsche, Volvo,GoodyearTyres,Indraprastha Gas Ltd,
JCB, Michelin, Iffco Tokio, Map My India and Valvoline.
Dec 2005-Feb2007>> Next Gen Publishing Ltd. - [NewDelhi]
 Worked as “Executive- Response” and job responsibilities was to sell media space for “Computer Active” and handling all the mainstream and
classified clients of Delhi Region and branding of the magazine through Co- branding Activities and Events.
 Was part of the team organising the inaugural episode of the Bi-Annual event “Digital Imaging and Technology”.
Jan 2005- Dec 2005 Infomedia India Ltd.-[Bangalore]
 Worked at the designation of “On The Job Trainee” for the tenure of six months (Jan 2005-Jun2005), the job profile was to sell advertising
space for Infomedia Yellow Pages, Bangalore
 Was handling four magazines Better Photography, Chip, Avmax and Photo imaging for “Special Interest Publication Division”(June2005 to
Nov 2005) at the designation of “Management Trainee” .
2004(6 weeks) (Summer Trainee) Cholamandalam MS General Insurance [Lucknow]
 The market research of feasibility of shop and home insurance policy of Cholamandalam MS general insurance company in Lucknow and near
by area.
2003(6weeks) (Summer Trainee) Pepsi Foods [Gurgoan]
 The study project of distribution network of Pepsi Foods in Haryana and to rank the performance of their dealers.
ACADEMIC PROJECTS
2004(12 months) Research project: Investment Behavior of Different Income Groups
 The project was a research for changing pattern of investment decisions with respect to income ,age and profession.
2005(6 months) Research project: Feasibility of Money Market Mutual Fund as an Alternative to Saving and Current
Accounts Offered by Banks
 The comparative study project for money market mutual fund as an alternative to savings and current account.
PROFESSIONAL EDUCATION
 Masters in Management Sciences.
International Instituteof Professional Studies , D.A.V.V Indore with C.G.P.A of 7.10 in the year 2005.
Specialization: Marketing & Finance.
ACADEMIC QUALIFICATION
 BMS from IIPS, D.A.V.V, Indore with a C.G.P.A of 5.27 in year 2003.
 12th
from M.G Inter College Gorakhpur, with an aggregate of 62.8% in year 1998.
 10th
from D.A.V. Inter College, Mau, with an aggregate of 65.5% in year 1996.
TECHNICAL COMPETENCIES
Operating
systems
Windows 7/ XP/2000/98
Tools MSOFFICE

3. HOBBIES
Languages  English & Hindi
Interests &
Hobbies
 Reading Non-Fiction Historical Text & Various Mythologies
 Movies
 Running, Cycling & Swimming
 Sports like Cricket, Tennis, Football, Chess, Basketball, Rugby & Hockey
 Number crunching & mathematical problem solving
Association  Participated in Community Development Program (CDP) in collaboration with Fordham University, USA in 2001.
 Stood first in “Tug of Mind” inter-College quiz competition, September 2004
 Stood second in “Stock Market “ inter college quiz competition, February 2005
 Attended two days photography workshop organized by smart photography magazine, Jan 2006
References:
Mr. Balaji Krishnaswami - Head Corp-Comm. Moser Baer India Ltd.
Phone: 91- 9971757474
Mr. Manoj Pal - Sr. Manager Corp. Comm., Hindustan Powerprojects Pvt. Ltd.
Phone: 91- 9910382912
Mr. Bishwarup Mallick - Product Manager - Digital SLR, Canon India Pvt. Ltd. Gurgaon
Phone: 91-9871185050
Mr. Sobhan Sinha – Media head (North), Adfactors Advertising
Phone: 91- 9810501433
Mr. Manu Prakash - Manager (PR), Oil India Ltd.
Phone: 91- 7042300707
Date:
Place:
(PRAKHAR KUMAR)