All stakeholders count but the Product Manager should decide by Hadas Sheinfled VP Product at ClickTale
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Special Webinar towards Product Excellence 2014 info and registration at http://www.productx.org/2014/
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All stakeholders count but the Product Manager should decide by Hadas Sheinfled VP Product at ClickTale
- 1. Who Owns the Roadmap? All Stakeholders Count, But The Product Manager Should Decide Hadas Sheinfeld
- 2. Quick Introduction December 4th 9:00 – 17:00 www.productx.org/2014
- 3. What we’ll talk about •What is a roadmap? • Roadmap Stakeholders: - The CEO - The sales person - The customer - The tech people - The product manager • So what do I do? December 4th 9:00 – 17:00 www.productx.org/2014
- 4. What is a roadmap? • A roadmap details the features and platforms for future releases over the upcoming months and years. A product roadmap reveals your current plans but is not a commitment. • A product roadmap shows the sales channel and our major customers where the product is headed and what features to expect in future product releases. http://www.pragmaticmarketing.com/resources/Product -Roadmaps#sthash.FJDLigy6.dpuf December 4th 9:00 – 17:00 www.productx.org/2014
- 5. Do we need a product roadmap? December 4th 9:00 – 17:00 www.productx.org/2014
- 6. So we need a roadmap December 4th 9:00 – 17:00 www.productx.org/2014
- 7. The CEO December 4th 9:00 – 17:00 www.productx.org/2014
- 8. The sales person December 4th 9:00 – 17:00 www.productx.org/2014
- 9. The customer December 4th 9:00 – 17:00 www.productx.org/2014
- 10. The tech people December 4th 9:00 – 17:00 www.productx.org/2014
- 11. The product manager December 4th 9:00 – 17:00 www.productx.org/2014
- 12. The Product Manager Agenda What is your goal? • Income • Retention • Innovation • Marketing buzz • Brand /Positioning • Valuation December 4th 9:00 – 17:00 www.productx.org/2014
- 13. The product manager agenda • Who is the customer? • How will we reach this customer? • Market – size, key players, competition • Development cost • Time to market • Profitability • Risk/Unknowns December 4th 9:00 – 17:00 www.productx.org/2014
- 14. Innovation Pitch Contest – Apply now During the conference Experienced product managers giving 5 minutes pitch Send application to info@productx.org • 4 selected product managers- Apply now • Talk 5 minutes about your product change in front of 600 people Most innovative change wins: • Online rating from the audience • ProductX Board scoring December 4th 9:00 – 17:00 www.productx.org/2014
- 15. So what do I do? - Listen December 4th 9:00 – 17:00 www.productx.org/2014
- 16. So what do I do? - Listen - Define goals December 4th 9:00 – 17:00 www.productx.org/2014
- 17. So what do I do? - Listen - Define goals - Qualify ideas December 4th 9:00 – 17:00 www.productx.org/2014
- 18. So what do I do? - Listen - Define goals - Qualify ideas - Prioritize and decide December 4th 9:00 – 17:00 www.productx.org/2014
- 19. So what do I do? - Listen - Define goals - Qualify ideas - Prioritize and decide - Communicate December 4th 9:00 – 17:00 www.productx.org/2014
- 20. So what do I do? - Listen - Define goals - Qualify ideas - Prioritize and decide - Communicate - Re-evaluate and change December 4th 9:00 – 17:00 www.productx.org/2014
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