Agile14 - Anatomy Of A UX Framework
Agile 2014 presentation by Martina Schell shares the discovery and framing process that helps to explore and define a digital product opportunity, ready for agile development. Focus on creating a lean process that removes enough uncertainty to move into delivery. Requirements, feature lists, quantitative data. We understand business requirements and technical feasibility quite well. But what does it mean to collaborate with your users in the product design process? It can be a lot more challenging to make sense of user research and how to get from speaking to customers to creating better user-centered products. This session demystifies the process of getting from user research to insights and an actionable framework for experience design that informs your product development. I have applied this framework across startups through to enterprise scale product and service development programs to improve problem/solution and product/market fit. In this practical session you will learn how to put together a framework that captures the insights and opportunity you have gleaned from collaborating with your customers and help guide your product development process with clear user goals and design principles. You will be able to create a frame of reference for decision making that incorporates: • insights derived from customer research (qualitative user interviews) • trends / best practice desk research • business requirements capture (stakeholder interviews) • audience definition (personas) that also inform recruitment of participants for testing throughout the development process • proposition/opportunity • scenarios • user journeys • touchpoint mapping • design principles (draw from brand, product, dev and UX)
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Agile14 - Anatomy Of A UX Framework
- 1. ANATOMY OF A UX FRAMEWORK Martina Hodges-Schell @polaroidgrrl AGILE 2014 31 JULY 2014
- 2. PRODUCT + SERVICE INNOVATION STARTUPS ENTERPRISE HELLO AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 3. SUBJECT MATTER EXPERTS DESIGN PRODUCT TEAM PRODUCT MANAGEMENT DEVELOPMENT HELLO STAKEHOLDERS WIDER TEAM AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 4. HELLO AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 5. WHAT DO YOU DO?
- 6. SHAPING THE PRODUCT AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 7. WHEN TO FRAME NEW OPPORTUNITIES OR CREATE STEP CHANGES
- 8. WHEN AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 9. WHAT UX FRAMEWORK AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 10. WHAT IS IT? A COLLECTION OF UX FINDING THAT HELP SHAPE PRODUCT DEVELOPMENT
- 11. HOW LONG DOES IT TAKE? 2 - 4 WEEKS AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 12. IN THE SPACE AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 13. GOOGLE DOC AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 14. GOAL WHO IS IT FOR? WHAT PROBLEM ARE WE SOLVING?
- 15. GOAL ARE WE BUILDING THE RIGHT THING?
- 16. GOAL TEST ASSUMPTIONS AT LOW COST OF CHANGE
- 17. GOAL BUILD ENOUGH CONFIDENCE TO MOVE INTO PRODUCTION
- 18. GOAL COLLABORATE WITH PROJECT TEAM: SHARE INSIGHTS CREATE EMPATHY
- 19. WHAT GOALS DO YOU HAVE?
- 20. 1 MAPPING THE LANDSCAPE
- 21. PRODUCT DEVELOPMENT AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 22. BUSINESS NEEDS
- 23. BUSINESS NEEDS WHY ARE WE DOING THIS? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 24. BUSINESS NEEDS WHO IS IT FOR? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 25. BUSINESS NEEDS WHAT DOES SUCCESS LOOK LIKE? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 26. BUSINESS NEEDS WHAT INFORMATION DO WE ALREADY HAVE? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 27. BUSINESS NEEDS WHAT ARE OUR RISKIEST ASSUMPTIONS? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 28. SHARED GOALS AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 29. COLLECT QUESTIONS AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 31. COMPETITIVE ANALYSIS WHERE ARE WE POSITIONED IN THE COMPETITIVE LANDSCAPE? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 32. COMPETITIVE ANALYSIS WHERE DO WE WANT TO BE? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 33. MAPPING AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 34. TRENDS
- 35. INDUSTRY TRENDS WHAT’S INFLUENCING THE WORLD WE WORK IN? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 36. WHAT’S HOT? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 37. 2 DISCOVERY
- 38. PRODUCT DEVELOPMENT AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 40. WHAT’S THE CONTEXT? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 41. SPOT HACKS AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 42. SPOT GAPS AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 43. OBSERVE WHAT PROBLEM ARE WE SOLVING? HOW DO THEY SOLVE THE PROBLEM RIGHT NOW? WHY DO PEOPLE LOVE US? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 44. OUR AUDIENCE
- 45. OUR AUDIENCE WHO IS IT FOR? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 46. PERSONAS AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 47. OUR AUDIENCE WHO IS THE MOST IMPORTANT USER AND WHERE DO WE FIND THEM AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 48. PRIMARY PERSONA AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 49. INSIGHTS
- 50. INSIGHTS RESEARCH ≠ DESIGN AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 51. RESEARCH SYNTHESIS WHAT PATTERNS EMERGED WHAT WE + WHAT WE + HEARD SAW AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 52. FIND PATTERNS AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 53. INSIGHTS RESEARCH INSIGHTS = OPPORTUNITY AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 54. PROPOSITION
- 56. LEAN CANVAS AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 57. ELEVATOR PITCH AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 58. PROPOSITION DEFINE MEASURES OF SUCCESS AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 59. 3 FRAMING THE OPPORTUNITY
- 60. PRODUCT DEVELOPMENT AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 63. IDEATION SESSION USER + BUSINESS DESIGN NEED VALUE + PRINCIPLE + TREND AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 64. GENERATE IDEAS
- 65. PRIORITISE IDEAS USER NEED BUSINESS PRIORITY FEASIBILITY GOAL AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 66. PRIORITISE
- 67. SCENARIOS
- 68. HOW DO WE FIT INTO USERS’ LIVES AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 69. STORY BOARD
- 70. USER JOURNEYS
- 71. HOW DO WE HELP USERS ACHIEVE THEIR GOALS? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 72. USER JOURNEYS
- 73. TEST WITH USERS
- 74. SERVICE MAP
- 79. IS THERE A CORE CONCEPT TO THE BEHAVIOUR?
- 80. 1+2+3= READY TO MAKE THE RIGHT THING
- 81. PREPARED TO MAKE BETTER DECISIONS
- 82. PRIMARY USERS IDENTIFIED FOR HYPOTHESIS TESTING
- 83. PRODUCT DEVELOPMENT AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
- 85. THANK YOU Martina Hodges-Schell @polaroidgrrl polaroidgrrl@gmail.com
- 86. Photo credits Title: Katiehov - http://madartlab.com/sketchnoting-adventures-anatomy-sketchbook/