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Agile14 - Anatomy Of A UX Framework

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Agile14 - Anatomy Of A UX Framework

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Agile 2014 presentation by Martina Schell shares the discovery and framing process that helps to explore and define a digital product opportunity, ready for agile development. Focus on creating a lean process that removes enough uncertainty to move into delivery.

Requirements, feature lists, quantitative data. We understand business requirements and technical feasibility quite well. But what does it mean to collaborate with your users in the product design process? It can be a lot more challenging to make sense of user research and how to get from speaking to customers to creating better user-centered products.
This session demystifies the process of getting from user research to insights and an actionable framework for experience design that informs your product development.
I have applied this framework across startups through to enterprise scale product and service development programs to improve problem/solution and product/market fit.
In this practical session you will learn how to put together a framework that captures the insights and opportunity you have gleaned from collaborating with your customers and help guide your product development process with clear user goals and design principles.

You will be able to create a frame of reference for decision making that incorporates:

• insights derived from customer research (qualitative user interviews)
• trends / best practice desk research
• business requirements capture (stakeholder interviews)
• audience definition (personas) that also inform recruitment of participants for testing throughout the development process
• proposition/opportunity
• scenarios
• user journeys
• touchpoint mapping
• design principles (draw from brand, product, dev and UX)

Agile 2014 presentation by Martina Schell shares the discovery and framing process that helps to explore and define a digital product opportunity, ready for agile development. Focus on creating a lean process that removes enough uncertainty to move into delivery.

Requirements, feature lists, quantitative data. We understand business requirements and technical feasibility quite well. But what does it mean to collaborate with your users in the product design process? It can be a lot more challenging to make sense of user research and how to get from speaking to customers to creating better user-centered products.
This session demystifies the process of getting from user research to insights and an actionable framework for experience design that informs your product development.
I have applied this framework across startups through to enterprise scale product and service development programs to improve problem/solution and product/market fit.
In this practical session you will learn how to put together a framework that captures the insights and opportunity you have gleaned from collaborating with your customers and help guide your product development process with clear user goals and design principles.

You will be able to create a frame of reference for decision making that incorporates:

• insights derived from customer research (qualitative user interviews)
• trends / best practice desk research
• business requirements capture (stakeholder interviews)
• audience definition (personas) that also inform recruitment of participants for testing throughout the development process
• proposition/opportunity
• scenarios
• user journeys
• touchpoint mapping
• design principles (draw from brand, product, dev and UX)

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Agile14 - Anatomy Of A UX Framework

  1. 1. ANATOMY OF A UX FRAMEWORK Martina Hodges-Schell @polaroidgrrl AGILE 2014 31 JULY 2014
  2. 2. PRODUCT + SERVICE INNOVATION STARTUPS ENTERPRISE HELLO AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  3. 3. SUBJECT MATTER EXPERTS DESIGN PRODUCT TEAM PRODUCT MANAGEMENT DEVELOPMENT HELLO STAKEHOLDERS WIDER TEAM AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  4. 4. HELLO AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  5. 5. WHAT DO YOU DO?
  6. 6. SHAPING THE PRODUCT AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  7. 7. WHEN TO FRAME NEW OPPORTUNITIES OR CREATE STEP CHANGES
  8. 8. WHEN AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  9. 9. WHAT UX FRAMEWORK AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  10. 10. WHAT IS IT? A COLLECTION OF UX FINDING THAT HELP SHAPE PRODUCT DEVELOPMENT
  11. 11. HOW LONG DOES IT TAKE? 2 - 4 WEEKS AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  12. 12. IN THE SPACE AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  13. 13. GOOGLE DOC AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  14. 14. GOAL WHO IS IT FOR? WHAT PROBLEM ARE WE SOLVING?
  15. 15. GOAL ARE WE BUILDING THE RIGHT THING?
  16. 16. GOAL TEST ASSUMPTIONS AT LOW COST OF CHANGE
  17. 17. GOAL BUILD ENOUGH CONFIDENCE TO MOVE INTO PRODUCTION
  18. 18. GOAL COLLABORATE WITH PROJECT TEAM: SHARE INSIGHTS CREATE EMPATHY
  19. 19. WHAT GOALS DO YOU HAVE?
  20. 20. 1 MAPPING THE LANDSCAPE
  21. 21. PRODUCT DEVELOPMENT AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  22. 22. BUSINESS NEEDS
  23. 23. BUSINESS NEEDS WHY ARE WE DOING THIS? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  24. 24. BUSINESS NEEDS WHO IS IT FOR? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  25. 25. BUSINESS NEEDS WHAT DOES SUCCESS LOOK LIKE? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  26. 26. BUSINESS NEEDS WHAT INFORMATION DO WE ALREADY HAVE? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  27. 27. BUSINESS NEEDS WHAT ARE OUR RISKIEST ASSUMPTIONS? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  28. 28. SHARED GOALS AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  29. 29. COLLECT QUESTIONS AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  30. 30. COMPETITIVE ANALYSIS
  31. 31. COMPETITIVE ANALYSIS WHERE ARE WE POSITIONED IN THE COMPETITIVE LANDSCAPE? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  32. 32. COMPETITIVE ANALYSIS WHERE DO WE WANT TO BE? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  33. 33. MAPPING AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  34. 34. TRENDS
  35. 35. INDUSTRY TRENDS WHAT’S INFLUENCING THE WORLD WE WORK IN? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  36. 36. WHAT’S HOT? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  37. 37. 2 DISCOVERY
  38. 38. PRODUCT DEVELOPMENT AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  39. 39. CONTEXTUAL RESEARCH
  40. 40. WHAT’S THE CONTEXT? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  41. 41. SPOT HACKS AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  42. 42. SPOT GAPS AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  43. 43. OBSERVE WHAT PROBLEM ARE WE SOLVING? HOW DO THEY SOLVE THE PROBLEM RIGHT NOW? WHY DO PEOPLE LOVE US? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  44. 44. OUR AUDIENCE
  45. 45. OUR AUDIENCE WHO IS IT FOR? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  46. 46. PERSONAS AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  47. 47. OUR AUDIENCE WHO IS THE MOST IMPORTANT USER AND WHERE DO WE FIND THEM AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  48. 48. PRIMARY PERSONA AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  49. 49. INSIGHTS
  50. 50. INSIGHTS RESEARCH ≠ DESIGN AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  51. 51. RESEARCH SYNTHESIS WHAT PATTERNS EMERGED WHAT WE + WHAT WE + HEARD SAW AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  52. 52. FIND PATTERNS AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  53. 53. INSIGHTS RESEARCH INSIGHTS = OPPORTUNITY AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  54. 54. PROPOSITION
  55. 55. PRIORITISE SERVICE OPPORTUNITIES
  56. 56. LEAN CANVAS AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  57. 57. ELEVATOR PITCH AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  58. 58. PROPOSITION DEFINE MEASURES OF SUCCESS AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  59. 59. 3 FRAMING THE OPPORTUNITY
  60. 60. PRODUCT DEVELOPMENT AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  61. 61. DESIGN PRINCIPLES
  62. 62. DISTIL PRINCIPLES
  63. 63. IDEATION SESSION USER + BUSINESS DESIGN NEED VALUE + PRINCIPLE + TREND AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  64. 64. GENERATE IDEAS
  65. 65. PRIORITISE IDEAS USER NEED BUSINESS PRIORITY FEASIBILITY GOAL AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  66. 66. PRIORITISE
  67. 67. SCENARIOS
  68. 68. HOW DO WE FIT INTO USERS’ LIVES AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  69. 69. STORY BOARD
  70. 70. USER JOURNEYS
  71. 71. HOW DO WE HELP USERS ACHIEVE THEIR GOALS? AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  72. 72. USER JOURNEYS
  73. 73. TEST WITH USERS
  74. 74. SERVICE MAP
  75. 75. MAP ACROSS TOUCHPOINTS
  76. 76. INITIAL INFORMATION ARCHITECTURE
  77. 77. STRUCTURE INFORMATION
  78. 78. INTERACTION MODEL
  79. 79. IS THERE A CORE CONCEPT TO THE BEHAVIOUR?
  80. 80. 1+2+3= READY TO MAKE THE RIGHT THING
  81. 81. PREPARED TO MAKE BETTER DECISIONS
  82. 82. PRIMARY USERS IDENTIFIED FOR HYPOTHESIS TESTING
  83. 83. PRODUCT DEVELOPMENT AGILE 2014 #UXFRAMEWORK @POLAROIDGRRL
  84. 84. THANK YOU Martina Hodges-Schell @polaroidgrrl polaroidgrrl@gmail.com
  85. 85. Photo credits Title: Katiehov - http://madartlab.com/sketchnoting-adventures-anatomy-sketchbook/

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