ProductX 2014

1. Leading products to success
5 Proven Tactics
What
Works In
Cloud
Products

2. Ruti Melamed
Shneorson
20 years of experience in building successful products
BSc. and MSc. in Computer Science
Lecturer at IDC Herzelia, business school
VP Products at PMsphere, the Product Management Company
On-demand Product Management
Courses & Workshops
Product Consulting
World’s 3rd Product Management group
2500+ members

3. Among Our Customers
What Works in Cloud Products: 5 Proven Tactics

4. Cloud Products
What Works in Cloud Products: 5 Proven Tactics

5. What Works in Cloud Products: 5 Proven Tactics
1
Proven Tactic
Data

6. Data
What Works in Cloud Products: 5 Proven Tactics
1
Proven Tactic
(not only)

7. Video chat:
Only 3% of active users
What Works in Cloud Products: 5 Proven Tactics

8. Go and see
for yourself
Data Customers
What Works in Cloud Products: 5 Proven Tactics

9. Customer
Needs
2
Business
Objectives
vs
Proven Tactic
What Works in Cloud Products: 5 Proven Tactics

10. Business Objectives
AARRR
* Metrics for pirates, Dave Mcclure
What Works in Cloud Products: 5 Proven Tactics

11. GROWTH
What Works in Cloud Products: 5 Proven Tactics

12. New Tools
to Engage Customers
What Works in Cloud Products: 5 Proven Tactics
3
Proven Tactic

13. What Works in Cloud Products: 5 Proven Tactics

14. New Tools
to Engage Customers
What Works in Cloud Products: 5 Proven Tactics

15. Proven Tactic
What Works in Cloud Products: 5 Proven Tactics
4
Look at Costs,
ALL THE COSTS

16. “Let’s add this cool feature,
it’s only 2wks dev effort”
What Works in Cloud Products: 5 Proven Tactics

17. “Let’s add this cool feature,
it’s only 2wks dev effort”
$ $ $ $ $
Servers
Storage
Database
Electricity
CPU
Memory
Network
3rd party services
DevOps team
Support team
Performance
Integrity
Reliability
Security
What Works in Cloud Products: 5 Proven Tactics
Product positioning
Product complexity
Maintainability
Does it work with scale?
Implications on existing customers
Implications on business KPIs

18. Lean?
What Works in Cloud Products: 5 Proven Tactics
5
Proven Tactic

19. Lean Startup
What Works in Cloud Products: 5 Proven Tactics
MVP
source: Storyboard of The Lean Startup Introduction

20. What Works in Cloud Products: 5 Proven Tactics
5
Proven Tactic
To stay relevant
in a competitive market,
you must be LEAN

21. 1.
2.
3.
4.
5.
What Works in Cloud Products: 5 Proven Tactics
(not only) DATA
GROWTH =
Business Objectives X Customer Needs
NEW tools to Engage Customers
Look at Costs, ALL the costs
To stay relevant in a competitive
market, you must be LEAN
What
Works In
Cloud
Products

22. Thank You!
ruti@pmsphere.com
Leading products to success
http://www.pmsphere.com/