Google was founded in 1996 by Larry Page and Sergey Brin while they were PhD students at Stanford University. They developed a new approach to ranking websites called PageRank that analyzed the links between websites to determine importance. Google grew rapidly and is now the dominant search engine worldwide. Google's main source of revenue is advertising, with ads targeted using users' search terms and interests. It has faced some criticism over privacy and censorship issues but has also provided many free services and tools that have enabled new businesses and creators to reach broad audiences online.

1. Google’sProduct Is YouEC 179 FİNAL PROJECT

2. İNFORMATİON ABOUT GOOGLE’S FOUNDER AND WHEN İT WAS ESTABLİSHED Theadjective "googly" wasused in theBillyRosesong "BarneyGoogle. Googlebegan in January 1996 as a researchprojectbyLarryPageandSergeyBrinwhentheywerebothPhDstudents at Stanford University in California. Gregarious bynature, Brin had volunteered as a guide of sortsforpotentialfirst-years - studentswho had beenadmitted, but werestilldecidingwhethertoattend. His dutiesincludedshowingrecruitsthecampusandleading a tour of nearby San Francisco. Page, an engineeringmajorfromtheUniversity of Michigan, endedup in Brin'sgroup.

3. SergeyBrin & LarryPage

4. GOOGLE’S BUSİNESS MODEL TO LEARN HOW İT WORKS Googlerunsoveronemillionservers in data centersaroundtheworld, andprocessesoveronebillionsearchrequestsandabouttwenty-fourpetabytes of user-generated data everyday. The dominant market position of Google'sservices has ledtocriticismof thecompanyoverissuesincludingprivacy, copyright, andcensorship Ninety-nine percent of Google'srevenue is derivedfromitsadvertisingprograms.Forthe 2006 fiscalyear, thecompanyreported $10.492 billion in total advertisingrevenuesandonly $112 million in licensingandotherrevenues.Googlehas implementedvariousinnovations in the online advertising market thathelpedmakethemone of thebiggestbrokers in the market. UsingtechnologyfromthecompanyDoubleClick, Google can determineuserinterestsandtargetadvertisementssotheyarerelevanttotheircontextandtheuserthat is viewingthem.

6. GOOGLE SEPERATES THE PROPERTİES OF OTHER SEARCH ENGİNE As the search market grows, Google remains the unquestionable market leader everywhere in the world. It's lead in Europe and the UK is much more significant than in the USA, where Yahoo! and MSN still have a double-digit percentage market share.

7. GOOGLE’S BUSİNESS MODEL TO LEARN HOW İT WORKS They started in 1998 as a search engine, and within three or four years, they were calling themselves a media company. And now they're back to really emphasizing changing the world. And they start with an attitude that engineers can figure out more efficient ways of doing things and better ways of doing things. So it applied to search - there were search engines before Google, but they figured they'd do a better search. And then it applied to YouTube, it applied to advertising, it applied to phones, and now it's applying to the environment.

8. WHAT İS THE GOOGLE FUNCTİONS? Google has been criticized often as being too big and too dominant in the Internet field. The critics usually fail to mention the valuable services Google provides to big and small businesses alike as well as to the individual entrepreneur. Most importantly, it provides real value to the end user, the potential consumer products and services advertised or promoted through the Internet. Google makes money by providing a sound platform for the advertisers and a wide range of helpful free advertising tools. Google does not advertise. The advertisers do. This is a mutually beneficial relationship.

10. WHAT IS THE ECONOMİC İMPACT OF GOOGLE? The cost of running a website could be as low as $5.00 per month. Blogs are free and can be used instead. The cost of entering an international business is very low. There are thousands of individuals who make a living by selling books that are often not even their own. Rock bands can record and publish their music for free. I can go on and on. All of it has been made possible, to a certain extent, by Google through its affordable promotional capabilities. Most importantly, Google has managed to create this social environment because there was no government oversight or regulation. The only self policing policy deals with abuse of services such as spamming. When the Chinese government tried to interfere with its operations, Google decided to get out of China.

11. Edited By FERAY HİLAL ŞAHİN & NAZ ATEŞ EC179.02-Graham Mc Elroy