Examples of content marketing used by different websites.

1. CONTENT MARKETING IDEAS GIVEN TO TRAVEL
RELATED WEBSITE
PRASHANT WASE

2. WHAT IS CONTENT MARKETING ?
“Content marketing is a marketing technique of creating and
distributing valuable, relevant and consistent content to attract
and acquire a clearly defined audience – with the objective of
driving profitable customer action.” - CONTENT MARKETING
INSTITUTE

3. CONTENT MARKETING STRATEGIES
 Identify Your Audience.
 Figure out the best Content channels.
 Finalize what Content format to use.
 Identify and allocate resources.
 Types of social channels to use according
to your audience.
 Create a Content Calendar.
 Create Content and publish it.
 Distribute your Content and estimate the
cost.
 Market your Content.
 Measure Results.

4. CONTENT FORMATS EXAMPLES
Videos
E-Books
Blog Posts
Images
Infographics
Podcasts
Webinars
Email Newsletters

5. TRAVEL WEBSITES & THEIR STRATEGIES
Everyone knows Lonely planet, it’s
a travel guide book publisher.
They are the best in business
because they deliver plenty
information via their E-books,
blog posts, Guides and Vlogs. They
also invite guest authors and
because of this strategy they are
getting more depth in their
content.

6. LONELY PLANET CONTINUED..
You can Find Full Video Here : https://www.lonelyplanet.com/video/why-you-should-visit-salzburg-
in-2020/v/vid/1172?tag=bit2020
Video Showing,
Why you
should Visit
Salzburg
(Austrian City)
in 2020.

7. LONELY PLANET CONTINUED..
A Blog post about 3 days
Mumbai private tour from
Delhi, India
You can find the post
here:
https://www.lonelyplane
t.com/video/why-you-
should-visit-salzburg-in-
2020/v/vid/1172?tag=bit2
020

8. LONELY PLANET CONTINUED..
Guide from Lonley planet about
Best Of Australia Travel
You can find the guide book on:
https://shop.lonelyplanet.com/pr
oducts/best-of-australia-3

9. HOLOCENE
Holocene uses Stories, Blogs and Podcasts by travelers sharing their travelling experience.

10. HOLOCENE CONTINUED..
Holocene’s Podcast Content
You Can Browse Holocene Podcast Content here:
https://holocene.co/travelers/
Holocene’s Stories /Blogs Content
You can find it here:
https://holocene.co/stories/

11. AIRBNB
Airbnb heavily rely on Stories, Images and reviews from their travelers.

12. AIRBNB CONTINUED..
Airbnb showing its
Stories/Testimonials
content from the
hosts.
You can read Hosts
Experience here :
https://www.airbnb.c
om.au/d/host_testimo
nial

13. AIRBNB CONTINUED..
Airbnb showing images of a Luxury Apartment in Sydney.

14. TRIPADVISOR
Trip Advisor is a platform where nomads
share their experience regarding their
travels and adventures.
Trip Adviser uses Travelers’ reviews,
travel forums and images to promote their
content.

15. TRIPADVISOR CONTINUED..
Tripadvisor showing its London Travel forum.
You can find it here:
https://www.tripadvisor.com.au/ShowForum
-g186338-i17-London_England.html
Tripadvisor showing Reviews and Images by a
traveler.
Find out here:
https://www.tripadvisor.com.au/Profile/pattym
ooney?fid=7404bc95-8f67-417b-96ba-
8c36f3d8fa1e

16. A QUICK RECAP
• What is Content Marketing?
• What are the content marketing strategies ?
• Some Examples of different types of Content Formats.

17. A QUICK RECAP
• We have short listed 4 traveling websites and reviewed their
content strategies.
Organization Content Format Used
Lonely Planet E-book, Guides, Blog Posts, Videos.
Holocene Stories, Blog Posts, Podcasts.
Airbnb Stories, Images, Reviews
TripAdvisor Reviews, Travel Forums, Images

18. REFERENCES
• https://www.forbes.com/sites/joshsteimle/2014/09/19/what-is-content-marketing/#7d9a839e10b9
Forbes.com. [Online]. Accessed on 16th May 2020.
• https://optinmonster.com/how-to-create-a-successful-content-marketing-strategy-in-8-simple-steps/
optinmonster.com. [Online]. Accessed on 16th May 2020.
• https://marketinginsidergroup.com/content-marketing/how-to-determine-what-formats-to-use-in-your-
content-marketing/ marketinginsidegroup.com . [Online]. Accessed on 16th May 2020.
• Image: https://www.techprevue.com/wp-content/uploads/2018/02/content-marketing-mistakes.jpgt
techprevue.com [Online]. Accessed on 16th May 2020.
• https://i.ytimg.com/vi/T6Zl_DuRvRs/maxresdefault.jpg i.ytimg.com . [Online]. Accessed on 16th May
2020.
• https://www.lonelyplanet.com lonelyplanet.com. [Online]. Accessed on 17th May 2020.
• https://www.lonelyplanet.com/video/why-you-should-visit-salzburg-in-2020/v/vid/1172?tag=bit2020
lonelyplanet.com. [Online]. Accessed on 17th May 2020.
• https://www.lonelyplanet.com/video/why-you-should-visit-salzburg-in-2020/v/vid/1172?tag=bit2020
lonelyplanet.com. [Online]. Accessed on 17th May 2020.
• https://shop.lonelyplanet.com/products/best-of-australia-3 lonelyplanet.com. [Online]. Accessed on 17th
May 2020.

19. REFERENCES CONTINUED..
• https://holocene.co/travelers/ holocene.co. [Online]. Accessed on 17th May 2020.
• https://holocene.co/stories/ holocene.co. [Online]. Accessed on 17th May 2020.
• https://www.airbnb.com.au/d/host_testimonial Airbnb.com.au. [Online]. Accessed on 18th May 2020.
• Image : https://www.airbnb.com.au/rooms/43465002?location=Sydney%2C%20Australia&adults=2&check_in=2020-
05-20&check_out=2020-05-31&source_impression_id=p3_1589779263_q%2BnfrzXzbE7Gp2Hu&guests=1
Airbnb.com.au. [Online]. Accessed on 18th May 2020.
• Image: https://www.thestreet.com/.image/t_share/MTY4NjUxMjU5ODEyMTI4NjYz/tripadvisor-investors-should-
book-elsewhere.png thestreet.com. [Online]. Accessed on 18th May 2020.
• https://www.tripadvisor.com.au/ShowForum-g186338-i17-London_England.html tripadvisor.com.au. [Online].
Accessed on 18th May 2020.
• https://www.tripadvisor.com.au/Profile/pattymooney?fid=7404bc95-8f67-417b-96ba-8c36f3d8fa1e
tripadvisor.com.au. [Online]. Accessed on 18th May 2020.
• https://www.marketo.com/content-marketing/ marketo.com. [Online]. Accessed on 15th May 2020
• https://www.i-scoop.eu/content-marketing/content-marketing-owned-earned-paid-shared-converged- media/
i-scoop.eu.[Online]. Accessed on 15th May 2020.
• https://www.searchenginejournal.com/maximize-content-marketing-budget/325677/#close
searchenginejournal.com. [Online]. Accessed on 15th May 2020.

20. REFERENCES CONTINUED..
• https://blog.hubspot.com/marketing/content-marketing-
plan#sm.0001lwck8lssofdgrp71933s5o6kh blog.hubspot.com.
[Online]. Accessed on 15th May 2020.