The document discusses content marketing strategies for the travel industry. It provides examples of how TripAdvisor, Airbnb, Skyscanner, and Walt Disney World use content such as reviews, tips, stories, videos and blogs on their websites and social media channels. The content helps travelers in different stages of their journey from research to booking. It also discusses how travel companies can create unique experiences and stories to engage customers emotionally.

1. Content Marketing for
Travel Industry

2. Content Marketing for Travel Industry
The current tourism sector is dominated by promotions, being necessary for the
organizations to proceed with incremental actions including not just a quality of
services, pricing policies, relevant destinations, seasonality but marketing
strategies using the right content that emotionally capture the traveler attention
offering to customers an opportunity to experiences their wildest travel fantasy.
The creation of new experiences, unique and relevant stories, tasks automation,
qualified CRM, trust relationship with the brand and use of social media networks
are some of the strategies that will shape a new scenario within the sector.
Marketing success for travel companies is largely dependent on providing the right
content at the right time to inform and help travelers in various stages of their
search and reach success in booking revenue.
On the next slides we will show different examples of content marketing that
could be used for a travel related websites.

3. TripAdvisor
• Website: seach for hotels, things to do. restaurants. flights. holiday rentals,
package holidays, cruises and etc.

4. TripAdvisor
Community Recommendations
Tips Reviews

5. TripAdvisor
1. Overview
2. Opening Hours
3. Suggested Duration
4. Address
5. Location (map)
6. Best nearby
(restaurants and
attractions)
7. Reviews & Q&A
8. Popular mentions
9. FAQ

6. TripAdvisor
Twitter Instagram
Facebook YouTube
• Social Media Channels: Twitter, Instagram, Facebook, YouTube

7. TripAdvisor
• Social Media Channels: YouTube videos
https://www.youtube.com/watch?v=6P93MEOakeg&fe
ature=youtu.be
https://www.youtube.com/watch?v=4nWJ_WJPOMM
https://www.youtube.com/watch?v=SRUBr3S9Qko https://www.youtube.com/watch?v=l_Fzb-Dz5i4

8. • Blog: Landing page, inspirations, stories. tips, and news
TripAdvisor

9. • App
TripAdvisor

10. Airbnb
• Website: seach for places to stay, monthly stays, experiences and online
experiences.

11. Airbnb
1. Overview
2. Type of Places
3. Price
4. Instant Book
5. More filters
6. Map
7. Cancellation Flexibility
8. Customers ranting

12. Airbnb

13. Airbnb
• Airbnb Citizen: A community of hosts, guests and other believers in the power of home
sharing to help tackle economic, environmental and social challenges around the world.

14. Airbnb
• Airbnb Newsroom, Airbnb Magazine & Airbnb Business

15. Airbnb
• Social Media Channels: Twitter, Instagram, Facebook, YouTube
Twitter Instagram
Facebook YouTube

16. Airbnb
• Social Media Channels: YouTube videos
https://www.youtube.com/watch?v=U83x38-PT6g https://www.youtube.com/watch?v=Ryhq7JG9mwI
https://www.youtube.com/watch?v=TY2gUuyymfI https://www.youtube.com/watch?v=aknU2QF6IkU

17. Airbnb
• App & Podcast (Spotify)

18. Skyskanner
• Website: seach for flights, hotels, car rents

19. Skyskanner
1. Return, One way
or Multi-cities
search
2. From – to, depart-
return, cabin, class
& Travelers
3. Stops
4. Departure times
5. Journey Duration
6. Airlines
7. Airports
8. Sort by
9. Price Alerts
10. Language
11. Country
12. Currency

20. Skyskanner
Deals Recommendations
Be Inspired Plan Your Trip

21. Skyskanner
• Media: Press offce, blog, brand assets, vimeo

22. Skyskanner
• Travel Guides: Cities, Other things to do, Where to go, Eating and Drinking, Flying
and Climate

23. Skyskanner
• Travel Insight: Optimize pricing strategies, Analyze catchment areas, competitors &
fares, Identify un-served & underserved routes, Plan routes.

24. Skyskanner
• Travel Affiliates: It is an agreement between two parties in which a website pays
commission to another website which directs traffic to theirs.

25. Skyskanner
• Social Media Channels: Twitter, Instagram, Facebook, YouTube
Twitter Instagram
Facebook YouTube

26. Skyskanner
• Social Media Channels: YouTube videos
https://www.youtube.com/watch?v=MLMRFYHyYpo https://www.youtube.com/watch?v=iThKvYn4TSU
https://www.youtube.com/watch?v=9CvWAUcNDDw https://www.youtube.com/watch?v=L_x3TWHKPK8

27. Skyskanner
• Blog: News & Case Studies

28. Skyskanner
• App & Podcast (Soundcloud)

29. Walt Disney World
• Website: seach for flights+ hotels + Tickets, departure dates, From – to, class of
travel, adults and childern

30. Walt Disney World
Shop
Offers & Benefits Experiences

31. Walt Disney World
Parks and Tickets
Things to Do Deals
Places to Stay

32. Walt Disney World
• Disney Vacation Club: is a vacation timeshare program owned and operated by Disney
Vacation Development

33. Walt Disney World
• Disney Beach Resorts Destinations & Aulani Hawaii (Resort & Spa)

34. Walt Disney World
• Disney Adventures

35. Walt Disney World
• Disney Cruise

36. Walt Disney World
• Social Media Channels: Twitter, Instagram, Facebook, YouTube
Twitter Instagram
Facebook YouTube

37. Walt Disney World
• Social Media Channels: YouTube videos
https://www.youtube.com/watch?v=rR-KP8KH1Ng https://www.youtube.com/watch?v=t_QodXuujUI
https://www.youtube.com/watch?v=FiHpmyHMJRU https://www.youtube.com/watch?v=ctEpq9Opnyk

38. Walt Disney World
• Shop Disney
Sorted by:
1. Category
2. Product Type
3. Gender
4. Size
5. Colour
6. Price
7. Age
8. Character
9. Movie/Show
10. Franchise
11. Disney Parks &
Resort
12. Brand
13. Collection
14. Features
15. Personalizable

39. Walt Disney World
• Blog

40. Walt Disney World
• App

41. Thank You
Sources & Reference List:
Slide 3-9: TripAdvisor
• https://www.tripadvisor.com/
• https://www.tripadvisor.com/blog/
• https://www.tripadvisor.com/ForumHome
• https://www.instagram.com/tripadvisor/
• https://www.facebook.com/Tripadvisor/
• https://twitter.com/tripadvisor
• https://www.youtube.com/user/TripAdvisor?hl=pt
• https://en.wikipedia.org/wiki/TripAdvisor
Slide 10-17: Airbnd
• https://www.airbnb.co.uk/
• https://www.airbnb.co.uk/magazine
• https://news.airbnb.com/?region=United%20Kingdom
• https://www.airbnb.co.uk/work?s=footer
• https://www.airbnbcitizen.com/?utm_source=airbnb&utm_medium=footer&utm_campaign=product

42. Thank You
Sources & Reference List:
Slide 10-17: Airbnd
• https://www.facebook.com/airbnbuk/?brand_redir=324826532457
• https://www.instagram.com/airbnb/?hl=pt
• https://twitter.com/airbnb
• https://www.youtube.com/airbnb
Slide 18-28: Skyscanner
• https://www.skyscanner.net/
• https://www.skyscanner.net/guides/all-guides.html
• https://www.skyscanner.net/media
• https://www.partners.skyscanner.net/data/travel-insight?_mp=17073bcffbca-0c9318496cb0c8-b383f66-100200-
17073bcffbd94_1588501562892&preferences=c1ad23f98dec4ecf9276349b71164fce&traveller_context=85031ed4-8bc2-41ad-
afd2-1a5c671a2e96&_ga=2.229317722.715702251.1588501527-1367904998.1582489704
• https://www.partners.skyscanner.net/affiliates/affiliate-products?_mp=17073bcffbca-0c9318496cb0c8-b383f66-100200-
17073bcffbd94_1588501564718&preferences=c1ad23f98dec4ecf9276349b71164fce&traveller_context=85031ed4-8bc2-41ad-
afd2-1a5c671a2e96&_ga=2.229317722.715702251.1588501527-1367904998.1582489704
• https://www.partners.skyscanner.net/affiliates/travel-apis?_mp=17073bcffbca-0c9318496cb0c8-b383f66-100200-
17073bcffbd94_1588501565748&preferences=c1ad23f98dec4ecf9276349b71164fce&traveller_context=85031ed4-8bc2-41ad-
afd2-1a5c671a2e96&_ga=2.229317722.715702251.1588501527-1367904998.1582489704

43. Thank You
Sources & Reference List:
Slide 18-28: Skyscanner
• https://www.facebook.com/skyscanner/
• https://www.instagram.com/skyscanner/?hl=pt
• https://twitter.com/skyscanner
• https://www.youtube.com/channel/UC9Jmrhksk3pRpYSoX6Kg1dw
Slide 29-40: Walt Dsiney World
• https://www.disneyworld.com
• https://disneyvacationclub.disney.go.com/
• https://www.adventuresbydisney.com/
• https://disneycruise.disney.go.com/
• https://www.shopdisney.com/
• https://disneyparks.disney.go.com/blog/latest-stories/
• https://www.facebook.com/WaltDisneyWorld/
• https://www.instagram.com/waltdisneyworld/?hl=pt
• https://twitter.com/waltdisneyworld
• https://www.youtube.com/disneyparks