2. Content Marketing for Travel Industry
The current tourism sector is dominated by promotions, being necessary for the
organizations to proceed with incremental actions including not just a quality of
services, pricing policies, relevant destinations, seasonality but marketing
strategies using the right content that emotionally capture the traveler attention
offering to customers an opportunity to experiences their wildest travel fantasy.
The creation of new experiences, unique and relevant stories, tasks automation,
qualified CRM, trust relationship with the brand and use of social media networks
are some of the strategies that will shape a new scenario within the sector.
Marketing success for travel companies is largely dependent on providing the right
content at the right time to inform and help travelers in various stages of their
search and reach success in booking revenue.
On the next slides we will show different examples of content marketing that
could be used for a travel related websites.
3. TripAdvisor
• Website: seach for hotels, things to do. restaurants. flights. holiday rentals,
package holidays, cruises and etc.
13. Airbnb
• Airbnb Citizen: A community of hosts, guests and other believers in the power of home
sharing to help tackle economic, environmental and social challenges around the world.
19. Skyskanner
1. Return, One way
or Multi-cities
search
2. From – to, depart-
return, cabin, class
& Travelers
3. Stops
4. Departure times
5. Journey Duration
6. Airlines
7. Airports
8. Sort by
9. Price Alerts
10. Language
11. Country
12. Currency
24. Skyskanner
• Travel Affiliates: It is an agreement between two parties in which a website pays
commission to another website which directs traffic to theirs.
25. Skyskanner
• Social Media Channels: Twitter, Instagram, Facebook, YouTube
Twitter Instagram
Facebook YouTube
26. Skyskanner
• Social Media Channels: YouTube videos
https://www.youtube.com/watch?v=MLMRFYHyYpo https://www.youtube.com/watch?v=iThKvYn4TSU
https://www.youtube.com/watch?v=9CvWAUcNDDw https://www.youtube.com/watch?v=L_x3TWHKPK8
36. Walt Disney World
• Social Media Channels: Twitter, Instagram, Facebook, YouTube
Twitter Instagram
Facebook YouTube
37. Walt Disney World
• Social Media Channels: YouTube videos
https://www.youtube.com/watch?v=rR-KP8KH1Ng https://www.youtube.com/watch?v=t_QodXuujUI
https://www.youtube.com/watch?v=FiHpmyHMJRU https://www.youtube.com/watch?v=ctEpq9Opnyk
38. Walt Disney World
• Shop Disney
Sorted by:
1. Category
2. Product Type
3. Gender
4. Size
5. Colour
6. Price
7. Age
8. Character
9. Movie/Show
10. Franchise
11. Disney Parks &
Resort
12. Brand
13. Collection
14. Features
15. Personalizable