ChinaContact: China market entry consulting and services for hospitality, tourism and retail sector clients.

1. 中
国
旅
游
业
发
展
咨
询
有
限
公
司
2005-2015
A decade of China
market entry
Hospitality
Destinations
Retail
Receptives
Transportation
Media & Entertainment
Events
Investments
Working with leading brands for…

2. “The China outbound tourism market is already impacting most
international destinations. Every tourism organisation and
company needs to formulate a China market entry strategy
and prepare the ground work now.”
Roy
Graff
Managing
Director
Roy
has
been
immersed
in
Chinese
business
and
culture
since
1994
and
speaks
fluent
Mandarin
Chinese.
He
launched
ChinaContact
in
2005
a9er
working
in
Shanghai
and
Beijing
for
three
years
and
focuses
his
consultancy
pracBce
on
China's
tourism,
hospitality
and
retail
s e c t o r s .
R o y
a l s o
f o u n d e d
China
Edge
in
2013
as
a
training
and
advisory
business
for
UK
retailers
and
hospitality
providers.
He
is
a
regular
and
frequent
speaker
at
industry
events
and
advisor
to
tourism
boards
and
tourism
companies.
He
holds
a
bachelor's
degree
in
Chinese
and
Economics
from
the
School
of
Oriental
and
African
Studies
(SOAS),
University
of
London.
Roy
has
made
his
career
in
travel
and
tourism
business
development
with
an
emphasis
on
China.
He
has
a
deep
understanding
of
China's
culture
and
business
pracBces
developed
from
academia,
public
and
private
sector
work.
He
is
an
experienced
travel
markeBng
and
distribuBon
execuBve
involved
in
e-­‐commerce,
online
travel
and
hospitality.
He
held
senior
business
development
posiBons
at
Gullivers
Travel
Associates
&
Octopustravel.com
(London
&
China),
Expedia
(London)
and
Travel
Leaders
Group
(New
York).
Roy
serves
pro-­‐bono
as
Director
of
Eco
and
Heritage
Tourism
at
JUCCCE,
a
China
based
NGO.

3. The Team
Sylvie
Chen,
Director
of
OperaBons
(Shanghai,
China)
Sylvie
has
10
years
of
experience
in
travel
agency
product
design,
markeBng,
sales
and
tour
leading.
She
is
an
award
winning
tour
planner
previously
with
Sunshine
Travel
Agency
(BCD
Taiwan).
Delphine
Klein,
Accounts
ExecuBve
(London,
UK)
Delphine
graduated
with
a
Master’s
degree
in
Foreign
Languages
and
InternaBonal
Business,
specialised
in
MarkeBng.
During
her
studies,
she
visited
and
studied
in
China
mulBple
Bmes
and
speaks
Mandarin
Chinese.
Leon
Wang,
MarkeBng
Manager
(London,
UK)
A9er
working
as
markeBng
specialist
in
media
and
entertainment
sector
in
China,
Leon
has
gained
profound
insight
into
the
tourism
and
hotel
industry
from
his
master
study
at
Oxford
Brookes
University.
Cindy
Zhou,
Public
RelaBons
(Shanghai,
China)
Cindy
has
5-­‐year
experience
in
strategic
communicaBon
counseling
with
FleishmanHillard,
Weber
Shandwick
and
Hill
&
Knowlton,
she
demonstrates
strengths
in
research
and
media
relaBons
for
both
mulBnaBonal
and
local
brands.
The
ChinaContact
team
is
comprised
of
mulB-­‐lingual,
creaBve
and
experienced
markeBng
and
research
professionals
located
in
Beijing,
Shanghai,
Taipei
and
London.
Our
core
team
is
supplemented
by
talented
freelance
staff
that
work
on
project-­‐
basis
for
campaigns
and
events.

4. Market research and Data Analysis
A. Market
feasibility
research
1. Audit
of
your
products
and
services,
review
of
the
market
in
terms
of
current
engagement
and
performance.
2. Review
of
compeBtor
acBvity:
comparison
of
their
social
media
and
markeBng
acBvity,
distribuBon,
and
reviews.
3. Consumer
insight
and
segmentaBon.
4. Specific
sector
research
including
desk
research,
focus
groups,
interviews
and
expert
analysis.
B. Reports
1. Recommended
strategy
for
market
entry.
2. PresentaBon
with
market
research
findings,
compeBtor
set.
3. Suitability
assessment
of
current
services
and
products
offered.
4. Detailed
SWOT
analysis.
5. DistribuBon
channels
and
market
segments.
Research
&
Strategy
Website
MarkeBng
Training
Sales
Trip
ExhibiBon
Our
Clients
References
Contact
Our
Packages

5. Website and Social Media set up
Website
Research
&
Strategy
MarkeBng
Training
Sales
Trip
ExhibiBon
Our
Clients
References
Contact
A. Website
Design
and
HosKng
1. Full
audit
of
current
website
and
localisaBon.
2. RegistraBon
of
a
.cn
domain
name,
hosBng
on
a
Chinese
server.
3. Full
website
design
and
build
with
Chinese
social
media
sign-­‐in.
4. Payment
gateway.
B. Social
Media
Accounts
1. RegistraBon
of
verified
accounts
on
Chinese
social
media
pladorms
(Weibo,
Wechat).
2. Account
set-­‐up,
design
and
build.
3. Ongoing
monthly
management.
Our
Packages

6. Marketing
MarkeKng
Research
&
Strategy
Website
Training
Sales
Trip
ExhibiBon
Our
Clients
References
Contact
A. Social
Media
MarkeKng
1. Launch
of
targeted
markeBng
campaigns
on
Weibo
and
Wechat
2. Use
of
social
media
and
influenBal
bloggers
and
Weibo
KOL
3. Holding
online
compeBBons
on
Chinese
social
media
B. Online
MarkeKng
1. SEO
on
China
landscape
2. Email
markeBng
3. eCommerce
4. Mobile
markeBng
C. Offline
MarkeKng
1. AdverBsing
and
in-­‐house
events
with
our
partners
Our
partner
channels
include:
• HereinUK
(over
2
million
Weibo
followers)
• Douban
• Qiongyou
Our
Packages

7. Business and Cultural Training
A. Training
to
sales,
customer
service
and
product
staff
1. Chinese
cultural
awareness
training
2. Chinese
Business
EBquege
3. Chinese
travel
industry
landscape
4. Chinese
corporate
and
incenBve
travel
overview
5. MarkeBng
and
DistribuBon
in
China’s
travel
sector
6. Best
pracBce
in
hospitality
and
service
to
Chinese
travellers
B. Tour
Guide
Training
–
How
to
work
efficiently
with
Chinese
groups.
In
English/Chinese
1. Half
day
training
with
real
case
studies
in
all
different
scenarios
for
Luxury
Travel
2. Half
day
Chinese
cultural
awareness
training,
special
for
tour
guide
and
escorts
Training
Research
&
Strategy
Website
MarkeBng
Sales
Trip
ExhibiBon
Our
Clients
References
Contact
Our
Packages

8. Sales Trip
Sales
trip
Research
&
Strategy
Website
MarkeBng
Training
ExhibiBon
Our
Clients
References
Contact
A. CombinaKon
of
two
Mainland
China
ciKes
1. 5-­‐days
sales
meeBngs
2. Suggested
to
avoid
Chinese
Holiday
1-­‐10
May,
25
Sep.-­‐
11
Oct.
And
30
May
-­‐
8
June
(ILTM
Asia
period)
as
well
as
Chinese
New
Year
(Jan/Feb).
3. Research
of
potenBal
buyers
and
recommendaBon
for
target
areas.
4. Wrigen
brief
provided
on
each
potenBal
client.
5. Develop
a
Chinese-­‐language
pitch
and
engage
with
target
buyers.
6. Mandarin
interpreter
with
hospitality
and
tour
leading
experience
for
sales
meeBng.
7. Full
day
use
of
execuBve
car
and
driver
(including
driver
meal
allowance
and
gratuity).
OpBonal
Greater
China
LocaBons:
Hong
Kong,
Macau,
Taiwan
Budget
excludes
Travel,
accommodaBon,
meal
costs,
3rd
party
net
costs
as
specified,
other
pre-­‐agreed
out
of
pocket
expenses.
Please
note:
China
visa
under
own
arrangement
–Tourist
visa
is
acceptable
but
we
can
also
provide
business
invita8on
le9er.
Our
Packages

9. Trade Fairs
ChinaContact
provides
representaBon
and
event
management
for
tourism
trade
fairs
in
Greater
China
and
SE
Asia.
Our
services
include:
1. Pre-­‐event
briefing
and
training.
2. Pre-­‐event
promoBon
in
social
media.
3. Pre-­‐selecBon
of
buyers
for
maximum
benefit
from
the
appointments
if
required.
4. Management
of
collateral
design,
producBon
and
print.
5. Management
of
exhibiBon
stand.
6. Industry
experienced
interpreters.
7. Full
contact
list
with
social
media
and
mobile
contact
details.
8. Post
event
summary
and
follow
up
email
to
all
buyers.
9. Press
release
in
trade
media.
10. Assistance
with
negoBaBons
for
a
full
month
following
the
event.
ExhibiKon
Research
&
Strategy
Website
MarkeBng
Training
Sales
Trip
Our
Clients
References
Contact
Our
Packages

10. Our Packages
ILTM
Asia
Package
:
Stand
sharing
:
from
GBP
£13,800.00
Represented
by
ChinaContact
:
from
GBP
£3,500.00
Other
opBons
available
on
request
China
Rendez-­‐vous
:
ChinaContact
represents
China
Rendez-­‐vous
in
the
UK,
including
all
their
luxury
consumer
events
such
as
:
• Bund
Classic
• So!
Hainan
• So!
Dalian
• Ski&Style
Contact
us
for
more
informaKon.
Our
Packages
Research
&
Strategy
Website
MarkeBng
Training
Sales
Trip
Our
Clients
References
Contact
ExhibiBon

11. Our Packages
ChinaContact
All-­‐inclusive
Market
Entry
Package
CC02
:
GBP
£860
1. One
Webpage,
localized
to
Mandarin
(simplified
Chinese)
with
up
to
1000
source
words
translated
by
industry
translators.
Included:
.cn
domain
registraBon,
processing
and
website
setup,
2
years
domain
subscripBon;
1
addiBonal
content
update
per
year;
hosBng
on
a
China
based
server
for
faster,
reliable
access
2. Website
PromoKon
on
Weibo:
1
post
on
HereInUK
Weibo
page.
HereInUK
is
an
influenBal
UK
based
Weibo
account
followed
by
more
than
2
million
users,
70%
of
whom
are
based
in
China.
They
work
with
a
range
of
well
known
brands
(www.hereinuk.com).
3. Insight
to
Chinese
outbound
travellers
PDF
booklet
wrigen
by
ChinaContact
that
provides
cultural
insights
and
business
eBquege
advice
about
the
Chinese
tourist
market.
4. China
readiness
assessment
Complete
the
full
assessment
and
provide
your
contact
details
to
receive
a
bespoke
analysis
of
your
China
market-­‐readiness
hgp://chinacontact.org/services/great-­‐chinawelcome-­‐charter-­‐self-­‐
assessment
Our
Packages
Research
&
Strategy
Website
MarkeBng
Training
Sales
Trip
Our
Clients
References
Contact
ExhibiBon

12. Our
Clients
Research
&
Strategy
Website
MarkeBng
Training
Sales
Trip
ExhibiBon
References
Contact
Destinations & Associations Operators, Hospitality, Media
Online travel Events and Exhibitions
Our
Packages

13. What our clients say…
References
Research
&
Strategy
Website
MarkeBng
Training
Sales
Trip
ExhibiBon
Our
Clients
Contact
…
delivered
excep8onal
results
within
the
assigned
8me
frame.
…
demonstrated
a
detailed
knowledge
of
the
market
and
business
condi8ons.
…
clearly
understands
the
Chinese
market
excep8onally
well
and
has
made
some
excellent
recommenda8ons
on
how
we
can
improve
and
develop
our
business
opera8ons
in
China.
His
fluency
in
Mandarin
(greatly
respected
by
our
Chinese
client),
his
thorough
understanding
of
Chinese
tourism
and
leisure
markets
and
his
ready
grasp
of
the
totality
of
our
project
enabled
him
to
play
a
key
role
in
communica8ng
with
the
client
and
delivering
our
project.
…
delivered
an
excellent
piece
of
strategic
analysis
on
an
e-­‐commerce
business
solu8on
for
our
business.
He
coupled
this
with
prac8cal,
commercially
focussed
solu8ons
to
help
us
implement
the
recommenda8ons.
I
was
par8cularly
impressed
with
his
ability
to
engage
and
communicate
effec8vely
with
key
members
of
the
project
team
who
are
key
to
delivering
results
from
the
web
site.
I
have
no
hesita8on
in
recommending
him.
Roy
has
a
deep
knowledge
covering
hotel
contrac8ng
and
distribu8on
and
overall
OTA
opera8ons.
He
has
extensive
interna8onal
experience,
having
worked
in
US,
Europe
and
China.
And
he
is
terrific
to
work
with.
…
Sylvie
is
fantas8c
–
I
can
honestly
say
she
is
'dream'
–
we
could
not
have
had
a
be9er
person
with
us
during
this
sale
trip!
She
is
super
professional,
very
friendly
,
ac8ve
and
helped
us
a
lot!
Thank
you!
Our
Packages

14. Contact
Research
&
Strategy
Website
MarkeBng
Training
Sales
Trip
ExhibiBon
Our
Clients
References
Contact us
Email: info@chinacontact.org
Skype: ChinaContactUK
Twitter: @chinacontact
Tel: +44 20 7193 4873
www.ChinaContact.org
We Support Global Strategic PartnersMedia Partners
Our
Packages