2. SOUNDCLOUD // PRANAV AJITH
WHY SOUNDCLOUD?
▸ Provides a platform for:
▸ music creators to upload and share music to a wide
audience
▸ music listeners to discover a diverse selection of music
not found on typical streaming services
3. SOUNDCLOUD // PRANAV AJITH
THE PERSONA
▸ Independent artists who
love creating music and
need a platform to share
their tracks
▸ Music listeners interested
in niche artists, remixes,
and covers
4. SOUNDCLOUD // PRANAV AJITH
FINANCES 💸💸💸
▸ Monetized through paid subscriptions and advertisements
▸ $700 Million
▸ 175 Million Users
6. SOUNDCLOUD // PRANAV AJITH
BRIEF HISTORY
▸ 2007: Launched in Berlin
▸ 2009-2012: Rapid Growth and Series Funding
▸ 2014: Valuation of $700 Million
▸ 2017: Laid off 40% of Workforce
▸ 2017: Focus on Artist/Listener Relationship
7. SOUNDCLOUD // PRANAV AJITH
LEADERSHIP
Alexander Ljung
Founder & Ex-CEO
Kenny Trainor
Current CEO
Alexander Ljung
COO
8. SOUNDCLOUD // PRANAV AJITH
SECRET SAUCEEEEEE
▸ Focuses primarily on independent creators sharing their
music to the masses
▸ Can be ANYONE
▸ Many rappers have become immensely successfully solely
through Soundcloud beginnings
9. SOUNDCLOUD // PRANAV AJITH
COMPETITION
Spotify Apple Music Soundcloud
Extensive Music
Collection ❌ ❌ ✅
Independent
Artists
❌ ❌ ✅
Casual Music
Listening ✅ ✅ ✅
Audio Quality ✅ ✅ ❌
10. SOUNDCLOUD // PRANAV AJITH
MY PREDICTION
▸ Success!
▸ Will fulfill the niche audiences that it serves
▸ Will continue to be a platform for budding musicians &
producers
▸ POTENTIAL acquisitions!
