1. The “Ebay” for rap features, verses and music collaborations.

2. ABOUT US
•New startup
•Pre-funding Stage
PHOTO
(372W X206H PX)
•We are creating an online
marketplace that will disrupt the
current commerce model in the
music industry

3. MEET THE TEAM
Jibril Sulaiman
Damien Johnson
Larry Brooks
Co-founder
Co-founder
Co-founder
•Serial entrepreneur
•Has taken current venture,
Pay Cell Systems, from $15k
in month processing to
$300k over 3 years..
•Song producer
•Artist manager
•Ultimate networker
•Entertainment consultant
•SaaS Development
Experience
•Hosting
•AppDev
•Creative Agency Experience
•Database Marketing

4. MEET THE TEAM
Who’s Missing?
•Regional Account Executives
•Additional Programmers
•Customer Service Reps
•Graphic Designers

5. THE BIG IDEA.
• Create a global market place; a mix between Elance,
Fiverr and Ebay, where music artists can buy and sell
“features” online in a secure environment.

6. OPPORTUNITY
What is a “feature”?
-A feature is a guest appearance of a musical artist on
the song of another artist. The feature can be part of
the verse in the song or in the chorus section of the
song. A feature can also be part of the instrumental.
RUN DMC FEAT.
AEROSMITH
"WALK THIS WAY"
MICHAEL
JACKSON FEAT.
EDDIE VAN HALEN
"BEAT IT"
TAYLOR SWIFT
FEAT. T PAIN
“THUG STORY”

7. CURRENT PAINS
Artists
Underground artists don’t have streamlined
systems place to conduct a secure transaction
for purchasing a feature or selling a
feature. This restricts many artist to only local
business dealings where the transaction can
be closely monitored.
RF.com has the opportunity to securely facilitate
these transactions on a global scale using Escrow!

8. SOLUTION
•A marketplace that allows users to
negotiate buying and selling hip hop
features online.
•Secure, Scalable, Authenticated,
Social Transaction Platform
•Twitter integration
•Direct contact with artist or manager
•Deliverable timelines
•Code of conduct
•Fund transfer through integration
with Escrow.com

9. MARKET DATA
Tweeters Users
Datpiff users/
tweet “a feature”
individual mixtapes
•12,481 tweets per month
•These are artists promoting features for sale.
•These are also artist @ mentioning other artists
looking for price quotes.
•These tweeters are likely users for
Rapfeatures.com
•71,000 individual mixtape projects were released
between Dec. 12' – Dec. 2013.
•Mixtapes are promotional tools used to increase
awarenesss of an artist and increase the artist’s
chances of booking a show.
•Users that release these mixtapes are likely to seek
additional features for upcoming projects
•Overall market data consists of a mix of the Tweeters about features, Datpiff mixtape artists and retail Album artists.

10. TWEETS
Twitter Data

11. DATPIFF
Mixtape Data

12. USER TYPES
Buyers/Sellers
BUYERS
•Artists
•Project Coordinators
DUAL USERS
•Users who see the site as an
opportunity to further their
careers and make money at
the same time.
SELLERS
•Artists
•Sound Engineers
•A&Rs
•Managers
•Booking Agents

13. GLOBAL IMPACT
Details
•The US Hip Hop Market
influences many of the
markets in other countries.
•In countries such as the UAE
American hip hop artists are
the only type played on local
stations. Therefore local
artists need to reach out to
American artists for
“features” in order to gain
airplay locally.
CASE STUDY HERO IMAGE
(410W X 293H PX)

14. COMPETITION
Current Model
Soundclick
•Managers, A&R, Promoters
and Booking Agents that
conduct business using the
current underground
commerce model
•Record Labels that use
contracts
•Site that provides music
producers with the ability to
sell instrumentals/beats.
•Sellers have the ability to
lease the instrumental to
buyers (the same beat is
used by many buyers) or
selling exclusive rights to one
buyer.
•Leasing features/ “recycling
a verse” is taboo in hip hop.
RF.com will allow as dispute
process if this is suspected.
•We must convince this
category of competition that
our model will ensure a safer
and more secure process for
both parties. Resulting in
increases sales.
Soundcloud
•& Reverbnation
•A social networking sites
that allow users to upload
songs on to profile pages for
exhibition. Reverbnation
allows complete songs to be
sold.
•Retail process only allows
the exchange of money and
does not secure the funds
with a 3rd party.

15. WHY NOW
•A working model for this type of commerce
only exists at the highest levels in the Hip Hop
industry. The average Joe does not have access
to a commerce platform that is marketed
towards allowing feature related transactions
to occur.
•When a great idea is conceived, there is
usually someone else conceiving the same
idea. http://artistfeatures.com/
•Hip has become a globally accepted genre.
For example PSY - GANGNAM STYLE.

16. TRACTION
•Marketing Strategy
•Twitter trends
•Promoted Tweets
•Facebook ads
•Worldstarhiphop video placement
•Presentations at music conventions
•Calls to managers, show promoters and other
music industry professionals (first adopters) to
use the site to increase the validity of their
own offerings.
•Escrow.com’s api allows for seamless
transaction integration and reporting.

17. BUSINESS MODEL
$$Yearly revenue models based on market data.
CATEGORY
DATA
Market Penetration
5%
RF.com Transaction Fees (RFTS)
10%
Average Transaction Amount
$1,500
Annual Tweets (MS)
149,772
Annual Mixtape Projects (MS)
71,000
Formulas
[5% X Market Size (MS)] X $1,500 = YTV
[5% X Market Size (MS) X $1,500] X RFTS = YTV
$11,232,900
Fee Revenue (FR): $1,123,290
$5,325,000
Fee Revenue (FR): $532,500
Yearly Transaction Volume Based
on Twitter Market Data (YTV)
Yearly Transaction Volume Based
on Mixtape Release Data (YTV)

18. CONTACT US
Rapfeatures.com
Address
418 W Garden St
Suite 307A
Pensacola FL 32502
Phone
872-222-8227
Email
support@rapfeatures.com

19. SUMMARY
Thank you. ANY QUESTIONS?