Marketing product mix

1. Product -
Mix Tanvi (Roll No-17)
Karan (Roll No-18)
Prachi (Roll No-

2. WHAT IS
PRODUCT
MIX?

14. FERRERO SPA

15. Introduction
 It is an Italian manufacturer of branded chocolate and
confectionery products and it is the third
biggest chocolate producer and confectionery company in the
world.
 It was founded in 1946 in Alba, Piedmont, Italy, by Pietro Ferrero,
a confectioner and small-time pastry maker who laid the
groundwork for Nutella and famously added hazelnut to save
money on chocolate.
 The company saw a period of tremendous growth and success
under Pietro's son Michele Ferrero, who in turn handed over the
daily operations to his sons.

16. ■ . His son Pietro (the founder's grandson), who oversaw global
business, died on April 18, 2011, in a cycling accident in South
Africa at the age of 47. The Ferrero Group worldwide – now
headed by CEO Giovanni Ferrero – includes 38 trading companies,
18 factories, approximately 21,500 employees and produces
around 365,000 tonnes of Nutella each year.

17. Core Value
 Loyalty And Trust
 Respect And Responsibility
 Integrity And Sobriety
 Passion For Research And Innovation
 Entrepreneurship
 Work, Create, Donate

18. Product Mix

19. Kinder Product
Kinder Joy
■ Kinder Milk-Slice
■ Kinder Frutti
■ Kinder Brioss
■ Kinder Pradiso

20. Ferrero Products
■ Mon Cheri
■ Ferrero Opera
■ Ferrero Kusschen
■ Ferrero Rocher

21. Ferrero Tic Tac
■ Tic Tac Mint
■ Tic Tac Soothing Mint
■ Tic Tac Wintergreen
■ Tic Tac Silver Mint

22. The Most Famous Brand-
Nutella
Added With Hazelnut Flavour

23. PRODUCT
MIX

24. Introduction
■ Largest manufacturer of non- alcoholic beverage concentrates and
syrups
■ Largest distributor of non- alcoholic beverage concentrates and syrups
■ Largest marketer of non- alcoholic beverage concentrates and syrups
■ One of the largest corporations in the unites states
■ It owns and licences more than 500 brands, including diet and light
beverages, water, juices and juice drinks, teas, coffees and energy and
sports drinks.
■ Offers more than 500 brands in over 200 countries and territories.
■ Serves 1.6 billion every day.

25. History
■ The Coca-Cola company was originally established as the J.S.
Pemberton Medicine company, a co-partnership between Dr. John Stith
Pemberton and Ed Holland.
■ In 1884, the company became a stock company and the name changed
to Pemberton Chemical company.
■ The company is best known for its flagship product Coca-Cola invented
by pharmacist John Stith Pemberton in 1886.
■ The Coca-Cola formula and brand was bought in 1889 by Asa Candler
who incorporatedThe Coca-ColaCompany in 1892.

27. COCA-COLA HISTORY -
INDIA
■ The Coca Cola got approval from the Government of India in July 1996
for setting up a company
■ Coca- cola invested US $ 700 Millions.
■ In July 1997 the holding company got permission for its bottling
subsidiaries.
■ The company has stepped forward for reaching 300 millions soft drink
consumers through 700,000 retail outlets In India.
■ Coca-Cola created employment for 1,50,000 people in India.

34. Conclusion
■ The Coca Cola Company has come a long way from selling a few servings of
carbonated beverages in a pharmacy, to an international scale business.
■ Coca Cola’s commitment to remain at the forefront of the changing social
values in developing their marketing strategy has proven to their advantage.
■ Undoubtedly The Coca Cola Company has developed all the elements
necessary to run a multi-million, worldwide enterprise and refreshes all the
people that come in contact with their products.

35. Reference
■ http://www.marketing91.com/
■ http://businesscasestudies.co.uk/
■ http://www.businessdictionary.com/
■ http://articles.economictimes.indiati mes.com/
■ http://www.coca-colaindia.com/