8. 8
Fuddruckers most engaging post got
over 34,000 likes and 1,100 comments!
In a community of 100,000 fans, this is outstanding.
9. 9
The reason this post was so successful was that Fudds helped out a community after a tragic shooting, and a fan decided to thank them.
These types of scenarios are a perfect way to use social media to amplify the good things you do in real life.
https://www.facebook.com/fuddruckers/posts/10151137497379563
But the post wasn’t from Fuddruckers. It was from a loyal fan.
12. 12
Meet Heather.
Winner of Fudd’s top post.
Heather Orlowski, the fan who posted the top post, comes in 7th by number of total interactions, but she is by far the most influential.
Her influencer score is 100 times higher than the next person on that list - all thanks to her viral post.
Fans by Participation
Fans by Influence
13. 13
People Talking About This (PTAT):
Total number of people who have had a brand related action show up in their news feed.
Heather’s post generated a spike in PTAT
14. 14
There are many active people for us to entertain or service…
16. 16
Round Table Pizza correlates with Fuddruckers fans.
Not surprisingly, Johnny Rockets (known for their All- American Burger) has an affinity with Fuddruckers (known for their World’s Greatest Burger)
Fuddruckers loves to host birthday parties.
And what their interests are.
17. 17
Then entice only your BEST
customers to identify themselves.
Why your fans are meaningless outside of facebook
19. 19
It’s the highest we’ve ever seen on any brand
7% of the fan base are our ultra loyal fans, who have a retention of over 365 days
33% of active fans made at least 2 interactions – that’s 8,900 people
20. 20
Keep your loyal fans talking!
By making your posts…
How to Succeed at Facebook Advertising
27. 27
Monitor Newsfeed Coverage & Feedback Rate to find out
Fuddruckers Newsfeed Coverage and Feedback Rate are both low, which means fans are not seeing Fudd’s messages. Running Sponsored Stories will help this.
28. 28
Is Facebook worth it? Film execs confide they may cut movie ads
29. 29
Users who see your message
NOTE: Look at Facebook insights data.
32. 32
But you can participate in the conversation and create influence
33. 33
THANK YOU
Dennis Yu
CEO of BlitzMetrics
dennis@blitzmetrics.com / @dennisyu
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