Metrics, Analysis, Action     Presented by     Dennis Yu: dennis@blitzmetrics.com / @dennisyu
Metrics and reports that aren’t actionable            are a waste of time.                                        2
Metrics   reflect what haschanged…             3
4
Actioninvolves thesteps you’lltake toimprovethosemetrics.               5
6
Emotion is the fuel that fires sharing                                         7
Fuddruckers most engaging post gotover 34,000 likes and 1,100 comments!  In a community of 100,000 fans, this is outstandi...
But the post wasn’t from Fuddruckers. It was from a loyal fan.                                                            ...
Who are Fudd’s Top Fans by Participation?                                            10
Which fans are the most influential?                                       11
Meet Heather.  Winner of Fudd’s top post.Fans by Influence                                                                ...
Heather’s post generated a spike in PTAT    People Talking About This (PTAT):    Total number of people who have had a bra...
There are many activepeople for us toentertain or service…                        14
Understand your audience…                            15
And what their interests are.                                Not surprisingly,                                Johnny Rocke...
Then enticeonly yourBESTcustomersto identifythemselves.Why your fans are meaninglessoutside of facebook             17
Fuddruckers has an excellent retention rate – over 191 days!                                                              ...
It’s the highest we’ve ever seen on any brand   7% of the fan base are our ultra loyal fans, who have a retention of over ...
Keep your loyal fans talking!                                    By making your posts…How to Succeed at Facebook Advertisi...
24
Content production and responsiveness matter.                                                25
REACHDo fans seeyour messages?                 26
Monitor Newsfeed Coverage & Feedback Rate to find outFuddruckers Newsfeed Coverage and Feedback Rate are both low, which m...
Is Facebook worth it? Film execsconfide they may cut movie ads     28
Users who see your messageNOTE: Look at Facebook insights data.                                        29
Facebook is meant to be interactive.                                       30
You cannot control the message…                                  31
But you can participate in theconversation and create influence                                    32
THANK YOU         Dennis Yu         CEO of BlitzMetrics         dennis@blitzmetrics.com / @dennisyuGet a sneak peak of our...
PubCon Austin Presentation
PubCon Austin Presentation
PubCon Austin Presentation
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PubCon Austin Presentation

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  • Fundamentals and the viral cycle (how to set goals and then tie them to the data for measurement).
  • PubCon Austin Presentation

    1. 1. Metrics, Analysis, Action Presented by Dennis Yu: dennis@blitzmetrics.com / @dennisyu
    2. 2. Metrics and reports that aren’t actionable are a waste of time. 2
    3. 3. Metrics reflect what haschanged… 3
    4. 4. 4
    5. 5. Actioninvolves thesteps you’lltake toimprovethosemetrics. 5
    6. 6. 6
    7. 7. Emotion is the fuel that fires sharing 7
    8. 8. Fuddruckers most engaging post gotover 34,000 likes and 1,100 comments! In a community of 100,000 fans, this is outstanding. 8
    9. 9. But the post wasn’t from Fuddruckers. It was from a loyal fan. The reason this post was so successful was that Fudds helped out a community after a tragic shooting, and a fan decided to thank them. These types of scenarios are a perfect way to use social media to amplify the good things you do in real life.https://www.facebook.com/fuddruckers/posts/10151137497379563 9
    10. 10. Who are Fudd’s Top Fans by Participation? 10
    11. 11. Which fans are the most influential? 11
    12. 12. Meet Heather. Winner of Fudd’s top post.Fans by Influence Fans by Participation Heather Orlowski, the fan who posted the top post, comes in 7th by number of total interactions, but she is by far the most influential. Her influencer score is 100 times higher than the next person on that list - all thanks to her viral post. 12
    13. 13. Heather’s post generated a spike in PTAT People Talking About This (PTAT): Total number of people who have had a brand related action show up in their news feed. 13
    14. 14. There are many activepeople for us toentertain or service… 14
    15. 15. Understand your audience… 15
    16. 16. And what their interests are. Not surprisingly, Johnny Rockets (known for their All- American Burger) has an affinity with Fuddruckers (known for their World’s Greatest Burger) Round Table Pizza correlates with Fuddruckers fans. Fuddruckers loves to host birthday parties. 16
    17. 17. Then enticeonly yourBESTcustomersto identifythemselves.Why your fans are meaninglessoutside of facebook 17
    18. 18. Fuddruckers has an excellent retention rate – over 191 days! 18
    19. 19. It’s the highest we’ve ever seen on any brand 7% of the fan base are our ultra loyal fans, who have a retention of over 365 days 33% of active fans made at least 2 interactions – that’s 8,900 people 19
    20. 20. Keep your loyal fans talking! By making your posts…How to Succeed at Facebook Advertising 20
    21. 21. 24
    22. 22. Content production and responsiveness matter. 25
    23. 23. REACHDo fans seeyour messages? 26
    24. 24. Monitor Newsfeed Coverage & Feedback Rate to find outFuddruckers Newsfeed Coverage and Feedback Rate are both low, which means fans are not seeing Fudd’smessages. Running Sponsored Stories will help this. 27
    25. 25. Is Facebook worth it? Film execsconfide they may cut movie ads 28
    26. 26. Users who see your messageNOTE: Look at Facebook insights data. 29
    27. 27. Facebook is meant to be interactive. 30
    28. 28. You cannot control the message… 31
    29. 29. But you can participate in theconversation and create influence 32
    30. 30. THANK YOU Dennis Yu CEO of BlitzMetrics dennis@blitzmetrics.com / @dennisyuGet a sneak peak of our beta Social Dashboard!Sign up at BlitzMetrics.com 33

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