Social Conversions 2013 – Social Media Marketing, the next level

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Rebel without a cause? Yes, nearly everybody is doing it: Facebook, Twitter, Google+, Pinterest,Tumblr etc.. Significant amounts of money and time flow into Social Media. Why? Is it really that effective and what‘s next? By now you have probably given away enough, collected fans and developed Apps. But what is the next step? It‘s time to move to the next level: Social Conversions. How will “Likes” become clients, re-pins turn into money, retweets to leads and Circles to brand ambassadors? In this session Bob Seeger will share with you strategies, tips and success stories for Social Conversions. You will learn how you can gain more from Social Media beyond tools and big budgets and how to finally turn Social Media into a viable business option.

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Social Conversions 2013 – Social Media Marketing, the next level

  1. 1. InspirationSocial Media Reloaded
  2. 2. CRASH BOOM BANGSailing 4 CsBest 4 Social 2 go next
  3. 3. CRASHBest 4 Social
  4. 4. 1. Speed
  5. 5. NOWISM
  6. 6. 28 minutes...
  7. 7. 28 minutes...
  8. 8. media planning was yesterdayMedia re/action is today
  9. 9. The slow ones willbe gone fast
  10. 10. 2. Fun
  11. 11. Have Fun tohave success
  12. 12. 3. respect
  13. 13. 15.000 Euro
  14. 14. No respectno love
  15. 15. Small things make allthe difference
  16. 16. 4. Common sense
  17. 17. Trust your instinct
  18. 18. CRASH BOOMSailing 4 CsBest 4 Social
  19. 19. Curation
  20. 20. 350 million photos
  21. 21. every day
  22. 22. Save your brand!
  23. 23. Red Bull gives you wiiiings
  24. 24. Would you post it on yourown newsfeed?
  25. 25. be relevantor be quiet
  26. 26. be shareableor be quiet
  27. 27. Change
  28. 28. 1. information2. dialogue3. participation4. immersion
  29. 29. Today consumer satisfactionis not enough
  30. 30. consumer enthusiasm
  31. 31. heart making notsensemaking
  32. 32. 1. exit2. voice3. loyality
  33. 33. From Costumerto Fan
  34. 34. Loyal beyond disappointment
  35. 35. Fans are active
  36. 36. use their energy& creativity
  37. 37. Community
  38. 38. Communities...1. more service2. more information3. more sales support
  39. 39. Morethan any brand
  40. 40. 18.000 Serviceanswers/ month
  41. 41. Communities &coworking
  42. 42. Cojones
  43. 43. More WOW
  44. 44. CRASH BOOM BANGSailing 4 CsBest 4 Social 2 go next
  45. 45. MOBILE
  46. 46. The present issociomobil
  47. 47. 2,5 billion more mobilesthantoothbrushes
  48. 48. 1 billion smartphoneswithin 6years
  49. 49. everywhere & nonstopwill change everything
  50. 50. faster & more comfortable & measure
  51. 51. The future? Siri?
  52. 52. 95
  53. 53. 97
  54. 54. 99
  55. 55. 100
  56. 56. 101Daumenknutschen statt Zungenkuss
  57. 57. 102
  58. 58. Social is mobile, sexyand everywhere
  59. 59. CONVERSION
  60. 60. Social Business orOut of Business
  61. 61. Don‘t call us FansTreat us like the best costumers
  62. 62. Only Conversion willlead to Business
  63. 63. 1. Get‘m‘out!2. Sign‘m‘up!3. Close the deal!
  64. 64. CRM & Conversionnot Fans & iPads
  65. 65. Mobile firstDigital firstSocial first
  66. 66. 1. Apps & Paywall2. Targeted Ads3. E-Commerce/Projekte
  67. 67. Next one:New ones
  68. 68. Facebook gets old
  69. 69. no money - no reach :-(
  70. 70. 124
  71. 71. 125
  72. 72. 126
  73. 73. 127
  74. 74. 128
  75. 75. 129
  76. 76. Next 2:Surprise 1
  77. 77. So?Und next?
  78. 78. Engageand changeordieout
  79. 79. CHEERS
  80. 80. Robert Bob Seegermail: rs@kommunikationskunst.atmobile: 0043 699 17 14 15 13fb: www.facebook.com/bob.seegerXing: www.xing.com/profile/Robert_Seegerweb: http://www.kommunikationskunst.atblog: http://www.robert-seeger.bizFriendship Requests

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