Building Trust in Online Communities Through Transparency
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How can old and new media organizations build on their strengths to engender trust in the age of endless online soapboxing, media pluralism and fake news? What can they learn from each other?The Economist, the Intercept and News Deeply all seek smart, globally curious people who want to be a part of a community based on information and analysis, but approach their communities in a variety of different ways.
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Building Trust in Online Communities Through Transparency
- 1. Building Trust in Online Communities Adam Smith, Deputy Community Editor, The Economist (@AdamCommentism) Rubina Madan Fillion, Director of Audience Engagement, The Intercept (@rubinafillion) Kim Bode, Community Editor of Geopolitics, News Deeply (@kim_bode) #ONA17trust
- 2. The Economist Adam Smith Deputy Community Editor @AdamCommentism #ONA17trust
- 3. #ONA17trust
- 4. #ONA17trust
- 5. #ONA17trust
- 6. Three rules for social posts: •No emotion •No clickbait •No riding #ONA17trust
- 7. Three rules for social posts: •No emotion •No clickbait •No riding #ONA17trust
- 8. Three rules for social posts: •No emotion •No clickbait •No riding #ONA17trust
- 9. Three rules for social posts: •No emotion •No clickbait •No riding #ONA17trust
- 10. #ONA17trust
- 11. Facebook group • A place to discuss American politics—civilly • A place for us to engage smart and serious readers (and turn them into super sharers?) #ONA17trust
- 12. Rubina Madan Fillion Director of Audience Engagement @rubinafillion #ONA17trust
- 13. What is The Intercept? Nonprofit news organization launched in 2014 Founded by Glenn Greenwald, Jeremy Scahill, and Laura Poitras after NSA whistleblower Edward Snowden came forward with revelations of mass surveillance. We pursue investigations that expose corruption and injustice. #ONA17trust
- 14. How Readers Describe The Intercept #ONA17trust
- 15. Building Trust Through Transparency #ONA17trust We have our editorial policies and procedures prominently displayed on our site, including our guidelines on anonymous sourcing.
- 16. Building Trust Through Transparency #ONA17trust We take reader privacy very seriously, and make that clear.
- 17. Consistency Across Platforms Wherever your reader comes across your organization’s video, text story, photo essay, or animated GIF, it should have high journalistic standards.
- 18. Consistency Across Platforms When an audience team is in sync, it should be hard to tell which person wrote which post — because all of them have the voice you’ve established for your news organization. #ONA17trust
- 19. Using Video or Audio to Strengthen Reporting There are some things people have to see (or hear) to believe. #ONA17trust
- 20. Propping Up Journalists’ Individual Voices It’s important for our audience to know the people behind the bylines. #ONA17trust
- 21. Propping Up Journalists’ Individual Voices We make it easy to connect with our journalists on Twitter or Facebook by automatically attaching their handles and author bylines to their pieces. #ONA17trust
- 22. Propping Up Journalists’ Individual Voices We always include an introductory note in our newsletter, written by a different editor each week. It highlights our best reporting.
- 23. Using Podcasts to Prop Up Individual Voices We’ve used our Intercepted podcast to interview reporters, and the podcast’s Facebook group to encourage back-and-forth with Intercept staff and listeners. #ONA17trust
- 24. Kim Bode Community Editor of Geopolitics @kim_bode #ONA17trust
- 26. USER SEGMENTS Policymakers Private Sector Academia & Think-tanks Philanthropies & NGOs Engaged Readers
- 28. OUR COMMUNITY INSIGHTS COME IN MANY FORMATS Expert Views Experts to Watch
- 29. REFUGEE VOICES & DIARIES
- 30. DEEPLY TALKS ● Series of conversations at the frontier of the issues we’re covering ● Format: 1 or 2 experts interviewed by our editors, bringing our coverage to life ● 30 minutes each, with another 15 minutes for questions
- 31. Discussion & Questions Adam Smith, Deputy Community Editor, The Economist (@AdamCommentism) Rubina Madan Fillion, Director of Audience Engagement, The Intercept (@rubinafillion) Kim Bode, Community Editor of Geopolitics, News Deeply (@kim_bode) #ONA17trust