1.  Module 2: Cranking up your content production machine.
Featuring Alex Houg
Follow on Twitter and Facebook!
@AlexHoug

3. Facebook sits high in the funnel, and therefore
drives greater awareness and more brand
search terms, organic and paid.
• Post Frequency
• Competitive Benchmarking
• Fan Aquisition
• Newsfeed Reach
• Social Reach
• Search Ranking
• Likes and Comments
• Earned Media
• Email Collection
• Coupon Redemption
• Purchase
• Sharing
• Retargeting
BUILD AUDIENCE
ENGAGEMENT
CONVERSION

4. Social ads are about amplifying user actions, not broadcasting creative

5. What’s the spark that brings everyone together?

9. Targeting Ferrari owners, members of Ferrarichat (forum for Ferrari owners),
and people in email list.

10. WHO is doing this on what SCHEDULE?

11. Distill what attracts people to your brand
Find and publish the proof to your story
Establish a process to produce more content that adds to
your mission statement
Engage your audience and get them to share your
message
Discover the influencers and communities in your niche
and engage with them
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12. Thank You!
for being a part of the
Facebook Marketing Textbook!
The guide we send out at the end of each live, recorded
session will help you
follow along later with implementing these techniques
in your business.
Featuring Alex Houg
Follow on Twitter and Facebook!
@AlexHoug