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Where We Are Up to With Social Media | Mark Jones, Fox Sports | iStrategy Sydney 2010

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Find out where Fox Sports is up to with Social Media. Presented by Mark Jones, Digital Director for Fox Sports during iStrategy Sydney 2010.

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WHERE WE ARE UP TO WITH SOCIAL MEDIA HOPE YOU ‘LIKE’ ME ...
Intro to Fox Sports Subscription TV model - In 2.2M homes - 4000 hotels/venues & - 190,000 hotel rooms - 20 hrs of live sport/day Web Advertising model - UBs 100K per day (3) - Page Duration 1:32 (1) - Session duration 9m+ - 6 major sports deeply - Broad news from all sports 5,000 friends...so what?
Why worry about social media at all? 3 Source: ExactTarget, April 2010. Study looked at 1506 US respondents aged 15 and older.
Then staying connected @ Work, Home, Venues, Live Game4
Today we offer you our overall brand ... so do 2 others
But we are seeing fanatics don’t connect at this level - Connection to passion is at the closest point to the individual - Cricket, AFL, NRL, Football, Rugby, Motorsports - Fanatics are the 10% of friends that curate and share to their 150 Spectator <1K • 9MSN 92 • Bigpond 587 Fan <20K • Fox Sports 5,100 • Herald Sun 16,000 Fanatic >100K • NRL.com.au 233K • MyNRL 298K • AFL 252K
So we have to connect more personally - Drill in on each sporting code, programme and talent - Allow fans to feel part of the action - Shift our tone to speaking WITH people, not TO them
Timely and accurate to fit our brand 8
How social are we prepared to be?!
Make social PART of our product
Not bolted on, contrived or an after thought
But we are still in training before we go for the title Our approach: 1. FOCUS 2. LISTEN 3. DISTRIBUTE 4. SUPPORT COMMUNITIES
And why the mad rush, it isn’t a popularity contest ... ?
Do friends really tell us the impact this is all having - Tracking behaviours that change as we move people to act - Seek out the right High Street in large online communities - What can we learn to dynamically adjust what we offer with APIs Followers or Retweets? Likes or Shares that drive comment?
A poetic parting thought from theQuoteWhore [I replaced ‘she’ with ‘social media’] If SM’s amazing, SM wont be easy. If SM’s easy, SM wont be amazing. If SM’s worth it, you wont give up. If you give up, you're not worthy. Twitter: 4 hours ago
Thank you Mark Jones Digital Director, Premier Media Group E: mark.jones@foxsports.com.au T: @markdamonjones Join our Facebook conversation at the real: Fox Sports Australia

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Where We Are Up to With Social Media | Mark Jones, Fox Sports | iStrategy Sydney 2010

  • 1. WHERE WE ARE UP TO WITH SOCIAL MEDIA HOPE YOU ‘LIKE’ ME ...
  • 2. Intro to Fox Sports Subscription TV model - In 2.2M homes - 4000 hotels/venues & - 190,000 hotel rooms - 20 hrs of live sport/day Web Advertising model - UBs 100K per day (3) - Page Duration 1:32 (1) - Session duration 9m+ - 6 major sports deeply - Broad news from all sports 5,000 friends...so what?
  • 3. Why worry about social media at all? 3 Source: ExactTarget, April 2010. Study looked at 1506 US respondents aged 15 and older.
  • 4. Then staying connected @ Work, Home, Venues, Live Game4
  • 5. Today we offer you our overall brand ... so do 2 others
  • 6. But we are seeing fanatics don’t connect at this level - Connection to passion is at the closest point to the individual - Cricket, AFL, NRL, Football, Rugby, Motorsports - Fanatics are the 10% of friends that curate and share to their 150 Spectator <1K • 9MSN 92 • Bigpond 587 Fan <20K • Fox Sports 5,100 • Herald Sun 16,000 Fanatic >100K • NRL.com.au 233K • MyNRL 298K • AFL 252K
  • 7. So we have to connect more personally - Drill in on each sporting code, programme and talent - Allow fans to feel part of the action - Shift our tone to speaking WITH people, not TO them
  • 8. Timely and accurate to fit our brand 8
  • 9. How social are we prepared to be?!
  • 10. Make social PART of our product
  • 11. Not bolted on, contrived or an after thought
  • 12. But we are still in training before we go for the title Our approach: 1. FOCUS 2. LISTEN 3. DISTRIBUTE 4. SUPPORT COMMUNITIES
  • 13. And why the mad rush, it isn’t a popularity contest ... ?
  • 14. Do friends really tell us the impact this is all having - Tracking behaviours that change as we move people to act - Seek out the right High Street in large online communities - What can we learn to dynamically adjust what we offer with APIs Followers or Retweets? Likes or Shares that drive comment?
  • 15. A poetic parting thought from theQuoteWhore [I replaced ‘she’ with ‘social media’] If SM’s amazing, SM wont be easy. If SM’s easy, SM wont be amazing. If SM’s worth it, you wont give up. If you give up, you're not worthy. Twitter: 4 hours ago
  • 16. Thank you Mark Jones Digital Director, Premier Media Group E: mark.jones@foxsports.com.au T: @markdamonjones Join our Facebook conversation at the real: Fox Sports Australia