Plan b making mumbai smart city

1. Plan B
Making mumbai a smart city

2. Index
● Mind map for smart cities
● Smart city guidelines
● Primary research
● Secondary research
● Ideas
● Concept maps
● Scenario
● Information Architecture
● Low fidelity wireframes
● Feedback
● High fidelity wireframes
● Prototype

3. Mindmapforsmartcities

4. Smart city guidelines
● E-governance and citizen services
● Waste management
● Water management
● Energy Management
● Urban Mobility
● Others (telemedicine & education, incubation, Skill development centers)

7. Primary Research
User-2 (male: age-47)
● working in IIT from last 16-17
years IIT mein working.
● 2-3 bar bahar bus in a week.
● Auto is expensive for short
distance.
● Bhandup - 10 rupey ticket
● Distance travel 15 min.
● 1 ghanta for bus no 382 Aayega
nhi aayega...auto se hi Jana
padega.
● Smart phone Samsung e5.
User-1 (male: age-28)
● Travel from last 10 years 6 days
in a week.
● Bus no-458, 459, 461, 469 10
mins travel distance.
● Working at TCS.No app used to
track bus schedule.
● Office travel service available on
fix timings.
● Personal vehicle becomes
expensive.
● Family k saath no public
transport.
● No public transport for other
places.
● Individual use public transport.
User-1(female: age-33)
● 1.5 years
● Since pehle se hi Bombay
● Pehle local 10 min
● 6x2 times a day
● 3 month pass 1470/- made it
from vikhroli depot
● Vikhroli bridge
● Bus Timing fix nhi h.
● 4-3:45-4:15
● Samsung smartphone.
● 5-10 mins..half hour mein aa hi
jata h.
● Nahi aata toh auto lena
padhega.

8. Primary Research : Insights
Long wait time
● Sometimes people wait hours for bus and at the end go with by private transport (auto,taxi,cab). / Unable to manage
time as the schedule of the bus is not known.
Smartphone Usage
● People interviewed owned smartphones.
● After getup on bus or standing on stop, 50% them using their devices (playing games,surfing social apps,watching
movies).
Stop using public transport
● No bus available near their house/office.
● No safety for women, pocket picking
● Crowd.
● traffic.
Combination of public transportation
● Most of people use joint public transport(suburban/ local train+bus) to reach their destination.

9. Secondary Research
Mobile Real Time Applications for Enhancing Public Transport User Experience - The MOVE-ME Project.
Are We Ready for Public Transport? (Economic and political weekly).
How Smartphones Can Improve Public Transit. (https://www.wired.com/2011/04/how-smartphones-can-improve-public-
transit/)
Transportation Apps and Their Impacts on Traveler Behavior
.(http://www.ops.fhwa.dot.gov/publications/fhwahop16023/ch4.htm)

10. Citymapper Transit
Transit Apps:

11. Citymapper

13. Alternate concepts/Ideas
● Search places by vicinity of bus stops, train/metro stations.
● Real time mapping of bus timings, bus tracking .
● Solution to last mile trip : real time calorie counter + pedometer.
● UTOPIAN App: Virtual Reality App which shows how the city will be with only modern public transport system.

14. Decided Ideas
Search places by vicinity of bus stops, train/metro stations.
Real time mapping of bus timings, bus tracking .
Solution to last mile trip : real time calorie counter + pedometer.

15. Concept map

16. Concept map

31. InformationArchitecture

33. PaperPrototyping

34. Feedback
● Emphasis on monetary savings : Since saving money attracts more users, emphasis on monetary savings using public
transport shall encourage people to use it.
● Comparative savings prompt : prompts such as “ you’ve burned as much calories as usain bolt burns in a 100m race “
● Incentivize users : On completion of a particular savings target, users should be awarded/incentivized.

35. Logo Design
Plan B

36. HighFidelityWireframes

37. HighFidelityWireframes