The document proposes a CSR campaign called #NgangkotKeSekolah (Taking Angkot to School) to provide transportation ticket vouchers for 2000+ high school students from underprivileged families or affected by the pandemic to take angkots (public minibuses) to school in Bandung, Indonesia. The campaign aims to ease the financial burden on families and support the income of 105 angkot drivers on 3 routes. It seeks a USD 10,000 CSR fund package and partnerships with stakeholders to increase education access, welfare, and sustainability by reducing private vehicle usage.
2. Millions of
chaotic trips
everyday
@jaramba.id
Home Destination
(almost late)
1. Research
the route
5. Uncertain cost
4. Where should I switch?
2. Waiting
indefinitely
3. Which one should I take?
6. Prepare cash
Uncertain information
Inconvenience payment
Declining ridership
3. @jaramba.id
Our Solution
PT route
information
& trip planning
Make public
transport
reachable
Increase
convenience
Increase
reliability
PT route integration,
QR payment,
and pay upfront
Live tracking
shows E.T.A., no
more ngetem
● Prospective passengers notification
● Enabling fair revenue sharing
between driver and operator
● Dashboard to monitor operations
For supply side:
4. @jaramba.id
Meet Jaramba!
Get rewards after finishing
our challenge
Get detailed information for
your trip
See route information with
integrated transportation
modes
See real-time position
of nearest PT
Beta version (tested) → apps.jaramba.id
5. @jaramba.id
Jaramba in numbers
User: Community building
Explore with Jaramba: bimonthly webinar series
3 webinars held | 62-90 attendees | WhatsApp group for mobility discussion with 80 members
Scale: Strategic partners
Product: Lead acquisition
Jarambah Week: two week live beta-testing in Bandung City
4.136 web app visits from 873 unique users | 307 sign ups |
105 angkot participated - 84 of them managed to get Jaramba's users | 888 vouchers redeemed | marketing
cost Rp 3,316,183 (US$ 232.5)
6. @jaramba.id
Founders
Anugrah Nurrewa
Erdy Suryadarma Rama Wardhana
CEO
CMO CTO
● 9+ years of entrepreneurial experiences, from
bicycle messenger services to mobility startup.
● Pioneer of bike-sharing in Indonesia
● 4+ years of urban movement volunteering.
● 2+ years experience in software
development. (Full Stack Website, PWA)
● 4 years experience in hardware
development. (automations, IoT)
● Founded 2 Startups on Community & Event Platform.
● 7+ years on digital project management (IoT, SaaS,
Mobile/Web apps)
● 5 years in program & community management.
● 3+ years design thinking workshop facilitator.
Advisors & Coaches: Subir Lohani
Partner, Antler
Stefan Mader
Global Funds Director,
Antler
Björn Lindfors
Partner, Antler
7.
8. @jaramba.id
CSR Campaign:
Ngangkot To
School
‘Ngangkot’ is a verb that represents activities of travel using angkot. Like cities in
other developing countries, cities in Indonesia also rely on informal paratransit as
public transportation. This informal paratransit in Bandung City is called Angkot. A
few decades ago, angkot emerged on a bottom-up basis: the demand for angkot
came from the local community's need to travel, accommodated by car
entrepreneurs, then it was replicated throughout the city and built up the city's
angkot network. Until the early 2000s, angkot was the mainstay of people traveling,
with drivers earning sufficient income to send their children to college. Angkot is a
social and informal approach to transportation problems in Indonesia. Times
changed until angkot was eroded by the boom of motorcycles and online
motorcycle taxis. This situation has made angkot, which from the start had not been
regulated, become increasingly uncontrollable. Worse, the profit-sharing mechanism
for drivers with the fleet owners is flat, regardless of the market situation, affecting
the attitude of angkot drivers on the streets.
On the other hand, Indonesia, a country with 45 million school children, with 8 to
13% of whom come from poor families, experiences obstacles in accessing their
educational needs, including transportation from home to school. Bandung,
populated by 2.4 million people, is known as a creative city because it is supported
by many universities and schools, some of which are among the best in Indonesia.
Meanwhile, the pandemic hits many households in Bandung, which then impacts the
well-being of school children. Jaramba wants to help reduce their burden, at least
they don't have to think about the cost of going to school for a while.
9. @jaramba.id
CSR Campaign: #NgangkotKeSekolah
Create campaign &
partnership with
stakeholders
Use angkot trip vouchers
to go to school
Support CSR fund to be
allocated as angkot trip
vouchers
Endorsed & Supported by
Users
Private Companies
Support sustainability
causes by reducing
private vehicle usage
Improving education &
learning experience by
ease the hassle on going
to school
Increase welfare of
indirect beneficiaries of
Angkot stakeholders
Intangible impacts
Increase welfare of
indirect beneficiaries of
poor households
10. @jaramba.id
Target Beneficieries
2000+ transport ticket
vouchers for high
school students in
Bandung
who come from underprivileged
families or are affected by the
pandemic. Assessment will be
carried out through interviews and
questionnaires.
105+ Angkot drivers
on 3 routes
Angkot
cooperatives
CSR fund
package:
USD 10,000
