58. TO CREATE A BRAND IDENTITY FOR AN AYURVEDIC COSMETIC BRAND.
THEIR PRODUCTS ARE OF THE PUREST QUALITY AND HIGHLY ACCLAIMED
IN THE INTERNATIONAL MARKET. THEIR MAIN MARKET BEING TOURIST
PLACES SUCH AS GOA, DAMAN ETC.
TO POSITION THE PRODUCT AS BEING“HIGH END”
LUXURY AND VERY INTERNATIONAL
THE DESIGN MUST EXPRESS THAT IT IS A NATURAL BUT PREMIUM
PRODUCT WHICH IS A MUST HAVE FOR ALL WHO VISIT INDIA.
MYSTIC VEDA DESIGN CHALLENGE
59. Chic, Luxury, Modern Ayurveda, Rooted, Non-Cosmetic
T.G.: Upper Middle Class, Upper Class
Ethnic, Earthy, Natural (Fibres, Printing, Dyes)
T.G.: Upper Middle Class, Upper Class
Ayurvedic but commercial due to advertising.
Is an FMCG product. T.G.: Middle Class,
Upper Middle Class
Organic Beauty Brand, Well marketed, Eco friendly
T.G.: Upper Middle Class, Upper Class
Organic Food Brand, Healthy food, Organically grown,
Safer because no pesticides used. Great Quality
T.G.: Upper Middle Class, Upper Class
RESEARCH ON VARIOUS ORGANIC BRANDS
60. DESIGN ROUTE 01 MOOD BOARD
The simple organic forms that have been used, make the logo look modern as well as well rooted.
Air Water Fire Earth
Air Water Fire Earth
This concept is based on the origin of Ayurveda. The five elements that “Ayurveda” evolves from. Earth, Water, Air, Fire and
Ether. These elements together contribute to the various factors that influence the germination and growth of all the
ingredients of Ayurveda. In this logo all five of these elments have been combined together to form a single seal. These
elements are represented in various ways.
61.
62. VEDIC ROOTS
VEDIC ROOTS
VEDIC ROOTS
VEDIC ROOTS
VEDIC ROOTS
Font selection
AW Conquerer Didot Light
Century Gothic
Futura Book
Futura Book
Streetvertising
Trebuchet MS
The font that was chosen was a clean minimalistic font which gives the logo a
very contemporary clean look.
69. DESIGN ROUTE 02 MOOD BOARD
PUREPURE
PROCESS
MYSTIC VEDA
This concept emerges from the fact that the perfect combination of ayurvedic ingredients are processed into
extremly high quality products of “Mystic Veda”. The fine lines and dainty leaves indicate the finesse of the
product.
70.
71. Mystic Veda aspires to be a brand that will be recognised worlwide.Thus keeping intact the vedic
values, the logo that we created is modern but ellaborate. We have chosen a clean minimalistic
font which well represents the superior quality of the product.
Mystic Veda
ITC Avat Garde Gothic Std
Mystic Veda
76. AYURVEDIC BODY
MASSAGE OIL
Rose
6.76 fl.oz./e 200ml
AYURVEDIC BODY
MASSAGE OIL
Rose
6.76 fl.oz./e 200ml
AYURVEDIC BODY
MASSAGE OIL
Rose
6.76 fl.oz./e 200ml
AYURVEDIC BODY
MASSAGE OIL
Rose
6.76 fl.oz./e 200ml
AYURVEDIC BODY
MASSAGE OIL
Rose
6.76 fl.oz./e 200ml
AYURVEDIC BODY
MASSAGE OIL
Rose
6.76 fl.oz./e 200ml
77. AYURVEDIC BODY
MASSAGE OIL
Rose
6.76 fl.oz./e 200ml
Primary Font
Secondary Font
Tertiary Font
Logo Font}
}
}
}
ITC Avante Garde Gothic Std
Caecilia Lt Std
Bodoni Svty Two ITC TT
Century Gothic
79. DESIGN ROUTE 06 MOOD BOARD
9 point Circle
Our concept here emerges from “Vedic Mathematics”. Mathematics is a very important tool in Ayurveda.
Each ingredient has a certain effect when used in a certain stipulated quantity. The effect changes
dramatically if the quantity is altered. This concept evolves from the mathematics which is essential to
Ayurveda. “The 9 point circle” depicted above involves the multiplication of a certain number repeatedly
with natural numbers. As each new calculation is made a new form emerges.
81. My ic Veda
Mystic Veda
Mystic Veda
Mystic Veda
My ic Veda
Mystic Veda
Font selection
AW Conquerer Didot Light
Century Gothic
Futura Book
Afta Serif
Afta Serif
Trebuchet MS
The font we chose was very Indian without being traditional. Thus bringing out
the factor that Mystic Veda as a brand is deep rooted but modern. The serif
that goes across from the ‘s’ to the’t’ takes ahead the concept of Vedic
Mathematics and the fact that it is a continuous stroke that forms patterns.
89. TO CREATE AN INTERNATIONAL BRAND IDENTITY FOR ‘SHINGORA’.
A BRAND WELL KNOWN IN THE FASHION CIRCUIT AS A SMALL BUT VERY
INNOVATIVE ENTERPRISE. SHINGORA WAS STARTED BY MRS. JAIN IN
LUDHIANA IN 1982 AND WAS INITIALLY A SMALL FACTORY,
MANUFACTURING SHAWLS. EVEN AT THAT TIME SHINGORA USED
TECHNIQUES UNHEARD OF TO CREATE VERY FINE PURE FABRIC AS WELL
AS DESIGNS. TILL NOW SHINGORA USED TO SELL AND DEVELOP DESIGNS
FOR BIG BRANDS AND FASHION DESIGNERS. THEY WANTED TO LAUNCH
THEMSELVES IN THE INTERNATIONAL MARKET AS A SUPER PREMIUM BRAND.
A BRAND TO COMPETE WITH THE LIKES OF HERMES AND ETRO.
TO POSITION THE PRODUCT AS BEING“HIGH END”
LUXURY AND VERY INTERNATIONAL
THE DESIGN MUST EXPRESS THAT IT IS A PRODUCT“MADE FOR EUROPE”
EUROPEAN CONNECTION IN THE BRAND’S NAME
SHINGORA DESIGN CHALLENGE
90. DESIGN ROUTE 03 MOOD BOARD
The letter‘S’has been used thrice in a very interesting way so that it makes a
crown to take ahead the sentiment “We are Kings and we deliver to Kings
and Queens.”
91.
92.
93.
94.
95.
96.
97. DESIGN ROUTE 10 MOOD BOARD
We have used the Ram as they individually reflect the
use of the finest and softest wool used by Shingora, as
it initially started its businness in producing woolen
shawls.
