Use of QR code in construction industry

1.  QR technology is simple and cost-effective.
Compared to physical boards and logbooks, a
building site QR code can always be used to
retrieve up-to-date data such as open tickets from
anywhere. The code is furthermore very error
resistant and can still be read in case of damage,
poor lighting conditions, etc.
 In today's digital era, the rapid advancement of
technology has introduced various innovations to
enhance user experience and simplify everyday
tasks. One such innovation is QR technology, short
for Quick Response technology

2. 1. To study QR code generation process.
2. To find uses of QR code in construction field in various
ways.
3. To measure feasibility of QR code by questionnaire Survey.
4. To use of QR code for effective construction Management

3.  Go to QR TIGER online
 Select the type of QR code you need for your
construction business operations and
marketing
 Enter the corresponding details
 Switch from static to dynamic QR code to edit
and track your QR code
 Customize your QR code
 Scan test and check for errors
 Download the QR code and deploy

4.  Link your QR code to a mobile optimised website not simply a regular webpage. The
aim is to enhance the user experience and they’ll be frustrated if it does not link to a site
that is optimised for mobile browsing. If the user experience is pleasant prospects are
more likely to return to your site, increasing loyalty and lead generation.
 Conduct A/B split tests with your QR code landing pages. Figure out which one works
best and make sure it has appropriate calls to action which will help with data capture
and push prospects further down the buying cycle.
 Offer something of value. There should be a valid reason why prospects should take the
trouble to scan your QR code so include something extra such as a promotional code,
webcast on how to best use your product or a ticket to an event such as Ecobuild where
potential clients can interact with you in person.
 Savvy marketing is about measurement, analytics and metrics. Using QR codes is no
different and you should still use measurement software such as Google Analytics to
track the success of your QR campaign. See which building sites or product ads received
the most scans and figure out why so that you can improve your other campaigns.
 Test your QR code on various phones, network providers and with various QR code
readers as well as testing them on different materials such as construction signs, in
printed magazines or on the sides of your company vehicles. It would be a waste of

5.  QR codes to keep track of materials in
construction. Thefts often happen at a
construction site, and tracking the lost
equipment becomes a problem. To avoid these
mishaps, you can attach a QR code for roofing
marketing materials and construction tags on
the equipment and other materials

6.  The basic processes involved are explained by the
diagram below. A QR code is generated by a company
and this can then be scanned by a potential customer
using their smartphone. The QR code can lead the user
to a
 Mobile optimised landing page
 Corporate blog or news RSS feed
 Product installation video
 Testimonials or Case Studies
 Provide contact details
 Links to the company’s social media profiles
 The slide of your technical presentation (so whilst the
Q&A is happening, others can scan away and access
your product info

7. Instead of using copies of plans and drawings, QR codes can be used to
pull up any info needed. They can also be updated without changing the
QR code itself - meaning the plans and documents can change, and
nothing needs to be re-printed or redistributed to subcontractors.
Customer Service – If an architect has purchased your product but is
having trouble assembling it or needs some technical advice, having a
QR code on your product which leads to a FAQ site or ‘how to videos’
will improve your customer service. It saves the architect or specifier
valuable time and because it is mobile, they can access the information
instantly whenever it is needed. It also benefits the product
manufacturer because they do not have to spend hours answering
customer service questions and therefore spend more time improving
and developing products.
Analytics – QR codes are commonly linked to URLs which can be easily
measured and tracked. This provides marketers with valuable insights
regarding who is scanning the codes, how often they scan them and
what are look for once they are on the landing page

8. Technical Information – If you are out on a job site and need to know how to
install or assemble a new product, having a QR code on the product would allow
the builder/ contractor/architect to have instant access to information. Internet
access is not always available on a building site but most will carry a mobile
phone with a camera and therefore QR codes would be the perfect solution.
Comparisons – Sometimes it is necessary to compare the actual site to the
architect plans and QR codes can allow you to look at product samples on the
shelves and with a few clicks get access to the guide specs and see how it looks.
Company Signage – If you are a house builder, for example, and want to display
your business information and contact details then include a QR code on your
billboards and signs near jobsites. Prospects will instantly have your details in
their
phonebooks and be able to contact the nearest sales rep when they have the
chance and are interested in your services.
4. Project Photos – Architects can put QR codes in magazines next to photos
of previous or current projects and readers can scan these to gain access to further
project information online. This can include case studies, maps and directions or
other facts such as the sustainability benefits of the project.
5. Business cards & brochures – This use is not specific to the construction
industry and is in fact helpful to any company wanting to portray a lot of valuable
information in a small space. At a networking event, business prospects can
quickly scan the QR codes on your business card and/or brochure to view other
information such as your website, profile on LinkedIn and even read some of your
blog posts (if you have a blog). This will help them build a more complete picture

9. Promotions & marketing activity – If you want to
encourage patronage from the iPhone and Android set, you
could create discounts that are specific to the QR codes. You
could run these codes in advertisements or post them
throughout your store. You could even turn them into a
“retweet” so that your shoppers share their discount with their
followers. You can create mobile-friendly landing pages with
Facebook like buttons or lead them to your Twitter page for a
quick follow. The name of the game is engagement, so a like or
follow can create a long-term marketing opportunity.
Build your email subscriber list – Use your QR code
to send people to your email signup. Just make sure you give
people a compelling reason to subscribe to your
list…otherwise you will have just wasted their time. Not the
best way to engage your audience.
Calls to action – Once you have built a community of
prospects (through a group on LinkedIn or conversations on
Twitter), mobilise them to take action. If you are running a
new email campaign or holding a seminar, link your QR codes
to these landing pages and include calls to action such as ‘sign
up’ or ‘register now’ to increase lead generation

10. QR codes in construction are an excellent way to capture tasks
being performed in the field. They help to communicate key
information to the employees on-site to ensure their safety and
efficiency. They can also be used to provide information to
anyone who might need it. Thus, they are an innovative
solution that allows you to control the flow of information
while keeping your workers safe and preventing them from
being off-task.