1. 2011
The Year Of Social Networking
David Ratcliffe
Chris Dancy
Troy DuMoulin
Pink Elephant – Leading The Way In IT Management Best Practices

2. Agenda
 8:30am: Social Media – A
Business Perspective
 9:30am: 10 Things All IT
Managers Need To Know
About Social Media
 10:45am: Break
 11:00am: Social Media &
Security Essentials
 12:15pm: Networking Lunch
 1:30pm: Social Media & IT
Support
 2:45pm: Break
 3:00pm: Expert Discussion
 4:30pm: Prize Giving!
© Pink Elephant 2011 unless otherwise stated. All rights reserved.
2011 – The Year Of Social Networking ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries. 2

3. Social Media
A Business Perspective
David Ratcliffe
President, Pink Elephant
http://twitter.com/pinkerdavid
http://blogs.pinkelephant.com/president
Pink Elephant – Leading The Way In IT Management Best Practices

4. Social Media – A Business Perspective
 Corporate IT Management
Challenges
 Social Media: WHAT is it and
WHERE Did It Come From?
 Social Media: WHY Should
We Care? The Risks & The
Opportunities.
 Social Media: WHO Does
What?
 Social Media: Next Steps
Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 4

5. Social Media Isn t A Magic Bullet …
Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 5

6. Our Biggest Challenges In IT Management
Today For Everyone:
 Lack of adequate control of IT assets (infrastructure &
data).
 Inability to link IT projects to business value.
Today For Some; Tomorrow for Everyone Else:
 Disruptive Technologies
 Cloud-based services
 Consumerization of IT
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Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved.

7. How Did We Get Here?
Web 1.0 - 1990
 Static web pages
 One-way traffic
 Generally does not change much or very frequently
Web 2.0 – 1999-2004
 Interactive through reader input
 Dynamic – frequent changes & updates
 Specialized transactions, for example:
 Buying online
 Commenting & discussions
 Polls & surveys
Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 7

8. Social Media Definition …
Social media are media for social interaction, using
highly accessible and scalable publishing techniques.
Social media use web-based technologies to turn
communication into interactive dialogue.
- Wikipedia
Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 8

9. Distinct From Industrial Media By …
1. Reach – anyone can gain a global audience.
2. Accessibility – tools are generally available to anyone.
3. Usability – no special skills needed.
4. Recency – no time lag.
5. Permanence – real-time editing.
- Wikipedia
Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 9

10. Sharing & Exchanging Information
File Hosting & Delivery Discussion Research
Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 10

11. Overdrive Interactive Social Media Map
The Stuff We Think You Should Care About
Sharing & Exchanging Information Search Engines
B2B Social Networks Photo Sites
http://www.google.com
http://www.linkedin.com http://www.flickr.com
http://www.yahoo.com
http://www.slideshare.net http://photobucket.com
Lifecasting http://www.msn.com
http://www.xing.com http://imageshack.us
http://www.justin.tv http://www.baidu.com (China) Social Bookmarking
http://www.plaxo.com http://www.fotolog.com
http://www.ustream.tv http://www.aol.com http://digg.com
http://www.ecademy.com http://www.multiply.com
http://www.ask.com http://technorati.com
http://www.ryze.com http://www.webshots.com
http://www.sohu.com (China) http://www.mixx.com
Social Networks http://my.wallst.net http://www.kodakgallery.com
http://search.comcast.net http://www.stumbleupon.com
http://www.facebook.com http://www.yammer.com http://www.snapfish.com
http://my.att.net http://www.kaboodle.com
http://www.ning.com http://www.networkingfor http://www.fotki.com
http://www.nextag.com professionals.com http://www.propeller.com
http://www.myspace.com http://www.smugmug.com
http://www.business.com http://del.icio.us
http://www.hi5.com http://www.zooomr.com
http://www.dogpile.com http://www.mybloglog.com
http://www.friendster.com http://picasa.google.com
http://www.lycos.com http://www.newsvine.com
http://www.skyrock.com/ http://www.zoto.com
http://boardreader.com http://www.boingboing.net
http://www.orkut.com
Reviews/Travel http://www.fark.com
http://www.netlog.com
Micro Blogging/Texting http://cityguide.aol.com/ http://reddit.com
http://www.bebo.com
http://www.twitter.com http://www.tripadvisor.com http://www.slashdot.com
http://www.tagged.com
http://twitpic.com http://www.yelp.com http://www.bloglines.com
http://www.imeem.com
http://www.twitxr.com http://www.citysearch.com/ http://friendfeed.com
http://badoo.com
http://search.twitter.com http://www.wayn.com/ http://www.furl.net/
http://www.xanga.com
http://www.myyearbook.com http://www.tweetscan.com Groups http://www.blinklist.com
http://www.classmates.com http://www.twemes.com http://groups.yahoo.com http://www.mister-wong.com
http://www.mocospace.com http://groups.google.com http://ma.gnolia.com
Video Sites http://www.tumblr.com http://www.meetup.com http://www.sphinn.com
http://video.google.com http://friendfeed.com
http://www.youtube.com http://www.plurk.com
Tools/Platforms Podcast
http://video.msn.com http://lifestream.fm
http://www.livejournal.com http://www.apple.com/itunes/
http://vids.myspace.com http://jaiku.com
http://www.ning.com Wikis http://www.live365.com
http://video.aol.com http://identi.ca
http://www.vox.com http://www.wikipedia.org http://www.podcast.com
http://www.dailymotion.com/us http://jott.com
http://buzzm.worldbank.org http://recipes.wikia.com http://www.podcastalley.com
http://www.veoh.com http://socialthing.com
http://www.movabletype.org http://uncyclopedia.wikia.com
http://www.metacafe.com http://www.12seconds.tv
http://www.sharethis.com http://www.wikihow.com
http://www.break.com http://www.swurl.com
http://lifestream.fm http://www.wikimapia.org
http://www.hulu.com http://www.utterli.com
http://crowdvine.com/home http://www.wetpaint.com
http://revver.com http://www.itsmy.com/itsmy
http://en.wikibooks.org Socialize With Us
http://www.stickam.com http://www.brightkite.com Blogs
http://pbwiki.com overdriveinteractive.com/facebook
http://blip.tv http://ping.fm http://technorati.com
http://www.dodgeball.com http://blogsearch.google.com http://wikitravel.org myspace.com/overdriveinteractive
http://www.viddler.com
http://www.pinger.com http://www.wordpress.com http://lyricwiki.org twitter.com/ovrdrv
http://www.seesmic.com http://www.wordpress.org http://gollum.easycp.de/en/
http://www.blogspot.com http://www.qwika.com/ Websites
http://www.blogger.com http://en.wikiwix.com/ Tools
Are we missing one?
Submit your website and see
Overdrive Interactive is an online marketing services firm that helps companies create genuine and lasting connections with their target audiences and the expanded version at
customers using Social Media Marketing, Search Engine Marketing and Online Media. Learn more by visiting us at www.OverdriveInteractive.com or call 617-254-5000. overdriveinteractive.com/social-media-map
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12. Issues
1. What are the risks?
 Damage to brand
 Missed opportunities
2. What are the opportunities?
 New connections & better relationships
 Getting ahead of the game
3. What is our strategy for using social media?
 Listen & interact
 Consider ALL options
Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 12

13. Issues
4. Who should be responsible?
 No central control needed from IT; just information & guidance
 Managers take responsibility for their staff – as usual
5. Who should be involved?
 Almost anyone could be; but who should be?
 Good judgement & decent communication skills are musts
6. What about policies for usage?
 Yes!
Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 13

14. “No-Brainer” Next Steps
1. The Four Tiers of social media research. Find out
what everyone else is saying about:
 Your industry
 Your organization
 Your products
 You
2. Interact:
 Contribute to discussions
 Reply to questions
 Correct misconceptions
Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 14

15. “No-Brainer” Next Steps
3. Think about and document a corporate vision and
objectives for use of social media.
4. Write & publish corporate social media policies
5. Invest in some education & training for your staff,
covering:
 Corporate social media policies
 Privacy & security best practices
 The most common social media services
 Useful social media tools
Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 15

16. Social Media
A Business Perspective
David Ratcliffe
President, Pink Elephant
http://twitter.com/pinkerdavid
http://blogs.pinkelephant.com/president
Pink Elephant – Leading The Way In IT Management Best Practices

17. Agenda
 8:30am: Social Media – A
Business Perspective
 9:30am: 10 Things All IT
Managers Need To Know
About Social Media
 10:45am: Break
 11:00am: Social Media &
Security Essentials
 12:15pm: Networking Lunch
 1:30pm: Social Media & IT
Support
 2:45pm: Break
 3:00pm: Expert Discussion
 4:30pm: Prize Giving!
Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 17