2011The Year Of Social Networking                 David Ratcliffe                  Chris Dancy                 Troy DuMoul...
Agenda                                                                                       8:30am: Social Media – A    ...
Social Media     A Business Perspective             David Ratcliffe        President, Pink Elephant         http://twitter...
Social Media – A Business Perspective                                                          Corporate IT Management   ...
Social Media Isn t A Magic Bullet …Social Media – A Business Perspective   © Pink Elephant 2011 unless otherwise stated. A...
Our Biggest Challenges In IT Management        Today For Everyone:          Lack of adequate control of IT assets (infras...
How Did We Get Here?        Web 1.0 - 1990            Static web pages            One-way traffic            Generally ...
Social Media Definition …              Social media are media for social interaction, using              highly accessible...
Distinct From Industrial Media By …        1.     Reach – anyone can gain a global audience.        2.     Accessibility –...
Sharing & Exchanging Information     File Hosting & Delivery             Discussion                                Researc...
Overdrive Interactive Social Media Map                                                         The Stuff We Think You Shou...
Issues        1.  What are the risks?                 Damage to brand                 Missed opportunities        2.  Wh...
Issues        4.  Who should be responsible?                 No central control needed from IT; just information & guidan...
“No-Brainer” Next Steps        1.  The Four Tiers of social media research. Find out            what everyone else is sayi...
“No-Brainer” Next Steps        3.  Think about and document a corporate vision and            objectives for use of social...
Social Media     A Business Perspective             David Ratcliffe        President, Pink Elephant         http://twitter...
Agenda                                                          8:30am: Social Media – A                                 ...
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Social media a strategic business perspective.ppt

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Social media a strategic business perspective.ppt

  1. 1. 2011The Year Of Social Networking David Ratcliffe Chris Dancy Troy DuMoulinPink Elephant – Leading The Way In IT Management Best Practices
  2. 2. Agenda   8:30am: Social Media – A Business Perspective   9:30am: 10 Things All IT Managers Need To Know About Social Media   10:45am: Break   11:00am: Social Media & Security Essentials   12:15pm: Networking Lunch   1:30pm: Social Media & IT Support   2:45pm: Break   3:00pm: Expert Discussion   4:30pm: Prize Giving! © Pink Elephant 2011 unless otherwise stated. All rights reserved.2011 – The Year Of Social Networking ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries. 2
  3. 3. Social Media A Business Perspective David Ratcliffe President, Pink Elephant http://twitter.com/pinkerdavidhttp://blogs.pinkelephant.com/presidentPink Elephant – Leading The Way In IT Management Best Practices
  4. 4. Social Media – A Business Perspective   Corporate IT Management Challenges   Social Media: WHAT is it and WHERE Did It Come From?   Social Media: WHY Should We Care? The Risks & The Opportunities.   Social Media: WHO Does What?   Social Media: Next StepsSocial Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 4
  5. 5. Social Media Isn t A Magic Bullet …Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 5
  6. 6. Our Biggest Challenges In IT Management Today For Everyone:   Lack of adequate control of IT assets (infrastructure & data).   Inability to link IT projects to business value. Today For Some; Tomorrow for Everyone Else:   Disruptive Technologies   Cloud-based services   Consumerization of IT 6Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved.
  7. 7. How Did We Get Here? Web 1.0 - 1990   Static web pages   One-way traffic   Generally does not change much or very frequently Web 2.0 – 1999-2004   Interactive through reader input   Dynamic – frequent changes & updates   Specialized transactions, for example:   Buying online   Commenting & discussions   Polls & surveysSocial Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 7
  8. 8. Social Media Definition … Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to turn communication into interactive dialogue. - WikipediaSocial Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 8
  9. 9. Distinct From Industrial Media By … 1.  Reach – anyone can gain a global audience. 2.  Accessibility – tools are generally available to anyone. 3.  Usability – no special skills needed. 4.  Recency – no time lag. 5.  Permanence – real-time editing. - WikipediaSocial Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 9
  10. 10. Sharing & Exchanging Information File Hosting & Delivery Discussion ResearchSocial Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 10
  11. 11. Overdrive Interactive Social Media Map The Stuff We Think You Should Care AboutSharing & Exchanging Information Search Engines B2B Social Networks Photo Sites http://www.google.com http://www.linkedin.com http://www.flickr.com http://www.yahoo.com http://www.slideshare.net http://photobucket.com Lifecasting http://www.msn.com http://www.xing.com http://imageshack.us http://www.justin.tv http://www.baidu.com (China) Social Bookmarking http://www.plaxo.com http://www.fotolog.com http://www.ustream.tv http://www.aol.com http://digg.com http://www.ecademy.com http://www.multiply.com http://www.ask.com http://technorati.com http://www.ryze.com http://www.webshots.com http://www.sohu.com (China) http://www.mixx.com Social Networks http://my.wallst.net http://www.kodakgallery.com http://search.comcast.net http://www.stumbleupon.com http://www.facebook.com http://www.yammer.com http://www.snapfish.com http://my.att.net http://www.kaboodle.com http://www.ning.com http://www.networkingfor http://www.fotki.com http://www.nextag.com professionals.com http://www.propeller.com http://www.myspace.com http://www.smugmug.com http://www.business.com http://del.icio.us http://www.hi5.com http://www.zooomr.com http://www.dogpile.com http://www.mybloglog.com http://www.friendster.com http://picasa.google.com http://www.lycos.com http://www.newsvine.com http://www.skyrock.com/ http://www.zoto.com http://boardreader.com http://www.boingboing.net http://www.orkut.com Reviews/Travel http://www.fark.com http://www.netlog.com Micro Blogging/Texting http://cityguide.aol.com/ http://reddit.com http://www.bebo.com http://www.twitter.com http://www.tripadvisor.com http://www.slashdot.com http://www.tagged.com http://twitpic.com http://www.yelp.com http://www.bloglines.com http://www.imeem.com http://www.twitxr.com http://www.citysearch.com/ http://friendfeed.com http://badoo.com http://search.twitter.com http://www.wayn.com/ http://www.furl.net/ http://www.xanga.com http://www.myyearbook.com http://www.tweetscan.com Groups http://www.blinklist.com http://www.classmates.com http://www.twemes.com http://groups.yahoo.com http://www.mister-wong.com http://www.mocospace.com http://groups.google.com http://ma.gnolia.com Video Sites http://www.tumblr.com http://www.meetup.com http://www.sphinn.com http://video.google.com http://friendfeed.com http://www.youtube.com http://www.plurk.com Tools/Platforms Podcast http://video.msn.com http://lifestream.fm http://www.livejournal.com http://www.apple.com/itunes/ http://vids.myspace.com http://jaiku.com http://www.ning.com Wikis http://www.live365.com http://video.aol.com http://identi.ca http://www.vox.com http://www.wikipedia.org http://www.podcast.com http://www.dailymotion.com/us http://jott.com http://buzzm.worldbank.org http://recipes.wikia.com http://www.podcastalley.com http://www.veoh.com http://socialthing.com http://www.movabletype.org http://uncyclopedia.wikia.com http://www.metacafe.com http://www.12seconds.tv http://www.sharethis.com http://www.wikihow.com http://www.break.com http://www.swurl.com http://lifestream.fm http://www.wikimapia.org http://www.hulu.com http://www.utterli.com http://crowdvine.com/home http://www.wetpaint.com http://revver.com http://www.itsmy.com/itsmy http://en.wikibooks.org Socialize With Us http://www.stickam.com http://www.brightkite.com Blogs http://pbwiki.com overdriveinteractive.com/facebook http://blip.tv http://ping.fm http://technorati.com http://www.dodgeball.com http://blogsearch.google.com http://wikitravel.org myspace.com/overdriveinteractive http://www.viddler.com http://www.pinger.com http://www.wordpress.com http://lyricwiki.org twitter.com/ovrdrv http://www.seesmic.com http://www.wordpress.org http://gollum.easycp.de/en/ http://www.blogspot.com http://www.qwika.com/ Websites http://www.blogger.com http://en.wikiwix.com/ Tools Are we missing one? Submit your website and see Overdrive Interactive is an online marketing services firm that helps companies create genuine and lasting connections with their target audiences and the expanded version at customers using Social Media Marketing, Search Engine Marketing and Online Media. Learn more by visiting us at www.OverdriveInteractive.com or call 617-254-5000. overdriveinteractive.com/social-media-map 11
  12. 12. Issues 1.  What are the risks?   Damage to brand   Missed opportunities 2.  What are the opportunities?   New connections & better relationships   Getting ahead of the game 3.  What is our strategy for using social media?   Listen & interact   Consider ALL optionsSocial Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 12
  13. 13. Issues 4.  Who should be responsible?   No central control needed from IT; just information & guidance   Managers take responsibility for their staff – as usual 5.  Who should be involved?   Almost anyone could be; but who should be?   Good judgement & decent communication skills are musts 6.  What about policies for usage?   Yes!Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 13
  14. 14. “No-Brainer” Next Steps 1.  The Four Tiers of social media research. Find out what everyone else is saying about:   Your industry   Your organization   Your products   You 2.  Interact:   Contribute to discussions   Reply to questions   Correct misconceptionsSocial Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 14
  15. 15. “No-Brainer” Next Steps 3.  Think about and document a corporate vision and objectives for use of social media. 4.  Write & publish corporate social media policies 5.  Invest in some education & training for your staff, covering:   Corporate social media policies   Privacy & security best practices   The most common social media services   Useful social media toolsSocial Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 15
  16. 16. Social Media A Business Perspective David Ratcliffe President, Pink Elephant http://twitter.com/pinkerdavidhttp://blogs.pinkelephant.com/presidentPink Elephant – Leading The Way In IT Management Best Practices
  17. 17. Agenda   8:30am: Social Media – A Business Perspective   9:30am: 10 Things All IT Managers Need To Know About Social Media   10:45am: Break   11:00am: Social Media & Security Essentials   12:15pm: Networking Lunch   1:30pm: Social Media & IT Support   2:45pm: Break   3:00pm: Expert Discussion   4:30pm: Prize Giving!Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 17

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