Case Study : Customer Centric & Lead User

Customer Centric Innovation Lead User Warothai 5350040 Sorawit 5350042 Uthai 5350143 Jirattipan 5350028 Tipsuda 5350033 Napapun 5350037

Case Study: *** ปีและยอดขายสมมติขึ้นเพื่อใช้ในการอธิบายเท่านั้น

[object Object],แหล่งที่มา : Customer-Centric โดย เรวัติ ตันติยานนท์ ตีพิมพ์ในหนังสือพิมพ์กรุงเทพธุรกิจ เมื่อวันที่ 19 เมษายน 2553 What is Customer Centric Innovation (CCI) ?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],แหล่งที่มา : Customer-Centric โดย เรวัติ ตันติยานนท์ ตีพิมพ์ในหนังสือพิมพ์กรุงเทพธุรกิจ เมื่อวันที่ 19 เมษายน 2553 CCI Approach 4 Steps to Outside-In

[object Object],[object Object],[object Object],[object Object],Why use CCI?

แหล่งที่มาข้อมูล : http://www.booz.com/media/file/141263.pdf Product-Focus to Customer Centric?

แหล่งที่มาข้อมูล : http://www.booz.com/media/file/141263.pdf Advance Customer Value Proposition

[object Object],[object Object],[object Object],Why use Lead user?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lead user approach

[object Object],[object Object],[object Object],[object Object],[object Object],Lead user approach Con’t

[object Object],[object Object],[object Object],[object Object],Case Study Orthopilot

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Traditional innovation way at 3M

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SHOULD BE INNOVATED!! Traditional innovation way at 3M

[object Object],[object Object],[object Object],[object Object],[object Object],Why 3M want to use Lead User Method?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lead User Method(1)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lead User Method(2)

Lead User process Trends/Needs Identification Stage 2 Preliminary Concept Generation Stage 3 Final Concept Generation Stage 4

[object Object],[object Object],[object Object],[object Object],Stage 1- Project Planning

[object Object],[object Object],[object Object],[object Object],[object Object],Stage 2-Trends/Needs Identification Questionnaire Telephone Networking Scan literature Consulting in-house colleague

[object Object],[object Object],[object Object],[object Object],[object Object],Stage 3-Preliminary Concept Generation

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stage 4-Final concept Generation and learn from lead user

Customer Centric Innovation Lead User

Case Study : Customer Centric & Lead User

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