2. Audience – AGE 16–24-year-olds
The government sets a minimum amount you must get paid on average for
the hours you work. This is called the National Minimum Wage (NMW) or
the National Living Wage (NLW) if you’re aged 25 or over.
This shows me that my age range has some money to spend but not a lot,
my product is going to be free some but need to have money to spend on
consoles and video games which this age range will have.
3. Audience – AGE 16-24 year olds
This shows me that my age range has a short attention span, so I will have to gain
my audience attention quick. This also tells me they busy so my video will have to be
short if I want to appeal to my audience
4. Audience – AGE 16–24-year-olds
Gaming penetration in the United Kingdom (UK) 2013-2019, by demographic group
5. Audience – AGE 16-24 year olds
The graph and this text show me that my age range plays the most video games
out of all the other age ranges, this means that my product is going to appeal to
this age range because my product is about video games. The graph also touches
on gender which says males play more video games than females.
6. Audience – AGE 16-24 year olds
This shows me that my age range shows spend 4 hours a day looking at their phones
and which means they have time to watch my product which will only be a couple of
minutes long.
8. Audience – GENDER Male
The graph and this text show that there are more males playing video games than
females this means that my product is going to appeal to males more because
more males play video games more than females.
9. Audience – GENDER Male
This shows us that males at ages 18-21 which is my age range makes more than
females. This means men have more to spend on other things like video games
which relates to my product.
10. Audience – GENDER Male
This shows me men spend more than women which means they have extra
income to spend on luxuries like video games which is what my project is about.
11. Audience – PSYCHOGRAPHIC ABC1
This graph shows that social grade ABC1 spend the most on food shopping then
C2DE. ABC1 is also more likely to spend money on a new car or buy shares
which means they have extra income to spend on luxuries like video games
which means they could be interested in my project.
12. Audience – PSYCHOGRAPHIC ABC1
This graph shows that ABC1 have more time to spend on doing relaxing actitives
where as C2DE doesn’t. It also tells that ABC1 has a bigger range of ways to relax
which is good for my product because ABC1 has more time to watch it.
13. Audience – PSYCHOGRAPHIC ABC1
This graph shows that ABC1 has more income than C2DE
which means my product would appeal to ABC1 more
because they have more income to spend on luxury items.
15. Audience – GEODEMOGRAPHIC UK
The map and this text shows that the wealth of different areas in the UK. Areas like
cambridge, London and Oxford are very wealthie whereas areas like Birmingham and
Salisbury and not very wealthy. This means that I will have to target my product at more
wealthy areas because they are more likely to have play video games because they have
more money to spend on luxuries
16. Audience – PRIMARY RESEARCH
Questions.
1. What is your favourite First-Person Shooter game? Overwatch
2. Why is that your favourite First-Person Shooter game? It's my favourite because it has a
variety in character chose and every character is unique
3. Would you watch a documentary on the evaluation of First-Person Shooter games? Yes
4. Why would you or wouldn’t you watch the documentary? I would watch because I want to
see how FPS games have evolved throughout the year
Name of interviewee: Bradley Hayward
17. Audience – PRIMARY RESEARCH
Questions.
1. What is your favourite First-Person Shooter game? Call of Duty WW2
2. Why is that your favourite First-Person Shooter game? I like setting and the story, and its
gameplay is fun.
3. Would you watch a documentary on the evaluation of First-Person Shooter games? Yes
4. Why would you or wouldn’t you watch the documentary? I think it will be interesting to
learn about FPS games
Name of interviewee: Adam Pearse
18. Audience – PRIMARY RESEARCH
Questions.
1. What is your favourite First-Person Shooter game? Titanfall 2
2. Why is that your favourite First-Person Shooter game? I like this games because it has got
cool mechanics and interesting gameplay
3. Would you watch a documentary on the evaluation of First-Person Shooter games? No
4. Why would you or wouldn’t you watch the documentary? I wouldn’t watch it because it
would be boring
Name of interviewee: Jack Richards
21. Bibliography
1. Brad Hayward. (2020) Target Audience Interviews (conducted on 05/10/20)
2. Adam Pearse. (2020) Target Audience Interviews (conducted on 05/10/20)
3. National Readership Survey. (2016) Social Grade. http://www.nrs.co.uk/nrs-print/lifestyle-and-classification-
data/social-grade/
4. Acas. (2020) National Minimum Wage entitlement. https://www.acas.org.uk/national-minimum-wage-entitlement
5. StoryScience. (2019) Generation Z Consumers – The Facts. https://www.storyscience.co.uk/gen-z/generation-z-
consumers-facts/
6. Joseph Johnson. (2020) Gaming penetration in the United Kingdom (UK) 2013-2019, by demographic
group. https://www.statista.com/statistics/300513/gaming-by-demographic-group-uk/
7. Christina Gough. (2020) U.S. computer and video gamers from 2006-2020, by
gender. https://www.statista.com/statistics/232383/gender-split-of-us-computer-and-video-gamers/
8. Christina Gough. (2019) Global gamer share worldwide in 2017, by age and
gender. https://www.statista.com/statistics/722259/world-gamers-by-age-and-gender/
9. Findcourses. (2019) Average Salary UK | What's the Average Salary in the
UK. https://www.findcourses.co.uk/inspiration/articles/average-salary-uk-2018-14105
10. Gruhme. (2016) UK men in facts and stats (infographic). https://gruhme.co.uk/uk-men-in-facts-and-stats-
infographic/
11. What Mobile. (2019) UK’s screen time stats revealed. https://www.whatmobile.net/Opinion/article/uks-screen-time-
stats-revealed
12. https://www.bbc.co.uk/news/uk-51742156
13. Victor Yanev. (2020) Video Game Demographics – Who Plays Games in 2020. https://techjury.net/blog/video-game-
demographics/#:~:text=People%20aged%2018%2D24%20are%20most%20likely%20to%20purchase%20a%20game.
&text=They%20were%20followed%20by%20those,people%20over%2040%20%E2%80%93%209.4%25.
Editor's Notes
Analyse your audience. Use info from the client and any other resources you can to build a picture of them.
Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstream/niche.
There are a whole range of resources such as NRS, Acorn, YouGov, https://www.prolificnorth.co.uk/digital/featured/2016/11/ten-best-free-online-audience-insight-tools, your client and a host of psychographic profiles.
You can also consider some primary research in to your audience as well.
Find out as much as you can about the category you have chosen for this type of demographic. Who are they? What other products do they interact with? How much money do they have? What activities do they do? Are there any stereotypes linked with the group you have chosen? All this data needs to be sourced and referenced. Do not include your opinion or experiences- we need to exclusively use published data and research. Include screenshots/copy and paste and summarise the information. Go over as many slides as necessary for each section.
Find out as much as you can about the category you have chosen for this type of demographic. Who are they? What other products do they interact with? How much money do they have? What activities do they do? Are there any stereotypes linked with the group you have chosen? All this data needs to be sourced and referenced. Do not include your opinion or experiences- we need to exclusively use published data and research. Include screenshots/copy and paste and summarise the information. Go over as many slides as necessary for each section.
Find out as much as you can about the category you have chosen for this type of demographic. Who are they? What other products do they interact with? How much money do they have? What activities do they do? Are there any stereotypes linked with the group you have chosen? All this data needs to be sourced and referenced. Do not include your opinion or experiences- we need to exclusively use published data and research. Include screenshots/copy and paste and summarise the information. Go over as many slides as necessary for each section.
Find out as much as you can about the category you have chosen for this type of demographic. Who are they? What other products do they interact with? How much money do they have? What activities do they do? Are there any stereotypes linked with the group you have chosen? All this data needs to be sourced and referenced. Do not include your opinion or experiences- we need to exclusively use published data and research. Include screenshots/copy and paste and summarise the information. Go over as many slides as necessary for each section.
Find out as much as you can about the category you have chosen for this type of demographic. Who are they? What other products do they interact with? How much money do they have? What activities do they do? Are there any stereotypes linked with the group you have chosen? All this data needs to be sourced and referenced. Do not include your opinion or experiences- we need to exclusively use published data and research. Include screenshots/copy and paste and summarise the information. Go over as many slides as necessary for each section.
Find out as much as you can about the category you have chosen for this type of demographic. Who are they? What other products do they interact with? How much money do they have? What activities do they do? Are there any stereotypes linked with the group you have chosen? All this data needs to be sourced and referenced. Do not include your opinion or experiences- we need to exclusively use published data and research. Include screenshots/copy and paste and summarise the information. Go over as many slides as necessary for each section.
Find out as much as you can about the category you have chosen for this type of demographic. Who are they? What other products do they interact with? How much money do they have? What activities do they do? Are there any stereotypes linked with the group you have chosen? All this data needs to be sourced and referenced. Do not include your opinion or experiences- we need to exclusively use published data and research. Include screenshots/copy and paste and summarise the information. Go over as many slides as necessary for each section.
Find out as much as you can about the category you have chosen for this type of demographic. Who are they? What other products do they interact with? How much money do they have? What activities do they do? Are there any stereotypes linked with the group you have chosen? All this data needs to be sourced and referenced. Do not include your opinion or experiences- we need to exclusively use published data and research. Include screenshots/copy and paste and summarise the information. Go over as many slides as necessary for each section.
Find out as much as you can about the category you have chosen for this type of demographic. Who are they? What other products do they interact with? How much money do they have? What activities do they do? Are there any stereotypes linked with the group you have chosen? All this data needs to be sourced and referenced. Do not include your opinion or experiences- we need to exclusively use published data and research. Include screenshots/copy and paste and summarise the information. Go over as many slides as necessary for each section.
Find out as much as you can about the category you have chosen for this type of demographic. Who are they? What other products do they interact with? How much money do they have? What activities do they do? Are there any stereotypes linked with the group you have chosen? All this data needs to be sourced and referenced. Do not include your opinion or experiences- we need to exclusively use published data and research. Include screenshots/copy and paste and summarise the information. Go over as many slides as necessary for each section.
Find out as much as you can about the category you have chosen for this type of demographic. Who are they? What other products do they interact with? How much money do they have? What activities do they do? Are there any stereotypes linked with the group you have chosen? All this data needs to be sourced and referenced. Do not include your opinion or experiences- we need to exclusively use published data and research. Include screenshots/copy and paste and summarise the information. Go over as many slides as necessary for each section.
Find out as much as you can about the category you have chosen for this type of demographic. Who are they? What other products do they interact with? How much money do they have? What activities do they do? Are there any stereotypes linked with the group you have chosen? All this data needs to be sourced and referenced. Do not include your opinion or experiences- we need to exclusively use published data and research. Include screenshots/copy and paste and summarise the information. Go over as many slides as necessary for each section.
Find out as much as you can about the category you have chosen for this type of demographic. Who are they? What other products do they interact with? How much money do they have? What activities do they do? Are there any stereotypes linked with the group you have chosen? All this data needs to be sourced and referenced. Do not include your opinion or experiences- we need to exclusively use published data and research. Include screenshots/copy and paste and summarise the information. Go over as many slides as necessary for each section.
Find out as much as you can about the category you have chosen for this type of demographic. Who are they? What other products do they interact with? How much money do they have? What activities do they do? Are there any stereotypes linked with the group you have chosen? All this data needs to be sourced and referenced. Do not include your opinion or experiences- we need to exclusively use published data and research. Include screenshots/copy and paste and summarise the information. Go over as many slides as necessary for each section.
Consider what Primary audience research you could do- interview, survey, focus group. Conduct the research and include the results and your summary
Consider what Primary audience research you could do- interview, survey, focus group. Conduct the research and include the results and your summary
Consider what Primary audience research you could do- interview, survey, focus group. Conduct the research and include the results and your summary
Specific data to do with audience based on your factual topic- if it’s a PC game your discussing, what data can you find out about PC gamers.
List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.
