1. Pietro Tedesco
Personal Information
Birth Date: 15/10/1966
Birth Place: Trapani
Address: Via G. Belli 6 – 27100 Pavia
Phone: +39 0382 471765
Mobile: +39 346 9511741
E-mail: pit27100@gmail.com
Nationality: Italian
Education
University of Pavia, Italy 1995/1996
Masters in Electrical Engineering, Economic and Organizational Management of the Energy
Degree thesis: “Numerical simulation of a monophase induction motor: methodological aspects"
Thesis developed in cooperation with ‘Necchi Compressori S.r.l. di Pavia’ – Mark: 106/110
Qualification to the engineering profession – Mark: 110/120
Alternative to Military Service, Pavia, Italy 1992/1993
Alternative to military service for therapeutic community for drug addicts.
'Famiglia Nuova' in Lodi and for Italian alliance of muscular dystrophy associations.
Technical School: ‘G. Cardano' in Pavia, Italy 1985/1986
School-leaving certificate, Mark: 55/60
Languages
English: Advanced (written and spoken)
French: Advanced (written and spoken)
Career History
MOONS’ Industries Europe, Milan, Italy Apr 2011 – date
Sales and Marketing Director Europe – LED Drivers, SPS and Boards
MOONS’ Industries is one of the largest integrated manufacturers of motion control products within China, using
internationally proven scientific management tools along with the pursuit for professional applied technologies.
MOONS' products range consist from factory automation components, intelligent LED drivers and intelligent
management systems for lighting. Moons has branch offices all around the world and it’s TO is around 200M$.
• Responsible for the Moons’ Industries LED driver start-up business in Europe.
• Defined European product roadmap, short/medium term plans and developed the new product portfolio.
• Defined all technical aspects of the new portfolio and managed the full product lifecycle.
• Made decisions on pricing and managed full P&L for Moons’ European LED Driver start up.
• Promoted the LED driver portfolio to OEM customers, built up a sales network across Europe and interfaced
with the R&D teams in Shanghai, to develop a product range that succeed in Europe and that met customer
requirements and certifications.
• Closed a European distribution agreement with Arrow and other local partnerships in France, Spain and the
Nordics.
• Provided product training for customers and European distributors and provided direct customer support.
• Managed the marketing budget, defined and implemented marketing strategies and plans.
• Defined and implemented the communication plan.
Key Achievements
• Developed the in the LED Driver organisation from a European turnover of €0 to €1M at the close of 2013.
• Forecasted budget for 2014 direct sales to OEM customers only is €1.6M.

2. GE Lighting EMEA Hungary, Milan, Italy Dec 2008 – Apr 2011
Lead Product Manager EMEA Indoor Fittings – Solid State and Traditional Systems
• Part of the GE Lighting EMEA team based in Hungary. Managed 5 Product Managers and lighting designers in
Hungary, as Lead Product Manager EMEA Indoor Fittings for solid state and traditional systems.
• Travelled to the EMEA headquarters once a week.
• Defined and implemented product marketing strategy, marketing plans and managed sales and marketing
activities including marketing budget and business development.
OSRAM Edison Clerici S.p.A. Milan, Italy Jul 2006 – Dec 2008
Luminaires Product Marketing and Sales Manager
• Appointed by Italian CEO, following organizational restructuring, to follow luminaires not only from a
product marketing point of view, but also sales and marketing.
• Developed LED modules and LED drivers for the wholesale Italian market.
• Defined and implemented product marketing strategy, marketing plans and managed sales and marketing
activities including marketing budget.
• Business development, sales plan definition and implementation, P&L management, sales agents support.
OSRAM Edison Clerici S.p.A. Mila, Italy Nov 2003–Jun 2006
Team Lead and Product Manager, Luminaires
• Led product management team of 5 Product Managers, each responsible for part of the product catalogue.
• Direct responsibility for all activities related to luminaires, ccoordinated team responsibilities and mentored
and trained junior Product Managers.
OSRAM Edison Clerici S.p.A. Milan, Italy Apr 2001 – Nov 2003
Luminaires Product Manager
• Responsible for all product marketing activities in the Osram Italy luminaires portfolio.
• Developed the first LED luminaires for Osram global portfolio with great success in all European markets.
• Part of the Global team for product development definition and in charge with following European
subsidiaries for market introduction of luminaires in the Italian catalogue.
• Defined long term product roadmap technical aspects, short/medium term product plans and strategy.
• Market introduction preparation, price definition and full product lifecycle management.
LEGRAND S.p.A. Milan, Italy – Domestic Electrical Appliances Product Manager Oct 1999 – Apr 2001
FIAT AUTO Turin, Italy – Strategic Marketing Specialist May 1997 – Sep 1999
Training Courses
Train the trainer, Costermano 2004
International Presentation, Milano 2004
Master: ISVOR FIAT Institute Turin 1997
Stage to the Technical University of Lodz (Poland) 1995
Scientific cooperation with the University of Pavia
English course “Professional language institute” Milan, Italy 2001 – 2002
Intensive English course Edinburgh (Scotland) 1996 – 1996
French course “French cultural center”, Embassy of France Milan 1999 – 2000
Informatics Knowledge
Operating Systems: Ms-Dos, Windows, 95/98, 2000 Professional, XP,VAX/VMS.
Applications: Office, Word, Designer 3.1, Matlab, Excel, Power Point, Harvad chart; Access.
Programming Languages: Assembler, Fortran IV, FORTRAN 77, Pascal, Cobol, Matlab.
Other: Computer aided design of electromechanical and electromagnetic devices by Finit
Element Method in the two dimensional field CEDEF
References available upon request.
In compliance with paragraphs 7 and 13 of the law of the Republic of Italy DL 2003/06/30 no. 196 (Protection of individuals and other subjects with
regard to the processing of personal data) and further modifications, I hereby agree to the communication and to the treatment of my personal data.