1. CESARE COLOMBO
Via Lombardia, 11 - 20851 Lissone MB Italy Home: +39 039 2145396
colombo039@gmail.com Cell: +39 335 7528035
PRODUCT MARKETING MANAGER
Profile
41 years old, hard-worker, enthusiastic, concrete and fair, 13 years of experience in the
Medical Devices Industries, performing technical, clinical and commercial activities in Sales &
Marketing positions that require frequent interaction with customers and patients
Business areas
Implantable medical devices, cardiac rhythm management, neurovascular intervention,
ultrasound, diagnostic imaging
Specialties
Marketing management, customer relationship management, market intelligence, product
development, product launch, operating theatre, forecasting and budgeting, pricing and
product positioning, field support, sales team management and education
Attitudes
Business acumen, strong results orientation, analytical and synthesis, team-work, time
management, respectful and appreciative of diverse cultures and viewpoints, change
management, keen to learn new technologies and software, ethic compliance, frequent travel
Languages
Italian, English
PROFESSIONAL WORK EXPERIENCE
Jun 2009 Marketing Manager - Neurovascular
Jul 2011
Boston Scientific Neurovascular (Milan Italy) then acquired by Stryker (Rome, Italy)
- Visit Health Care Professionals (HCPs) in the field
- Perform product full range presentation tailored on customer’s segment
- Hold workshops to Interventional Neuroradiologists at European level
- Downstream and upstream information management
- Launch new products (Target coils and Neuroform EZ stent for aneurysm treatment)
- Manage the cross-functional implementation of the plan
- Gather market intelligence and share it across the organization
- Attendance at operating theatre addressed to support endovascular procedures
- Interact with Global Product Marketing for product development
- Educate Italian sales force where necessary
- Manage the presence of the company at national conferences and trade events
- Attendance at international conference and tradeshows
- Manage Marcom documentation
Jan 2008 Sales District Manager - Cardiac Rhythm Management (CRM)
Jun 2009
Sorin Group (Milan, Italy)
- Developing and boosting sales and HCPs’ relationship
- Budgeting and sales execution through sales force in the northern regions
- Frequent interaction with sales agents and KOLs
- Products and prices definition for tenders
- Attendance at regional conferences and trade events
I authorize the treatment of my personal data in reference to the D.Lgs. 196/2003

2. Jan 2007 Sales Representative - CRM
Jun 2009
Sorin Group (Milan, Italy)
- Developing sales and HCPs’ relationship in Lombardia region
- Develop business opportunities in greenfield
- Bring out the customer's needs and the potential business growth.
Jun 2002 Field Clinical Engineer - CRM
Dec 2006
Ela Medical (Milan, Italy) then acquired by Sorin Group (Milan, Italy)
- Field support for the whole Italian territory
- Attendance at operating theatre addressed to support the defibrillator implant
- Defibrillator and pacemaker patient’s follow up
- Troubleshooting and calibration of the implantable devices
- Market intelligence
- Product full range demonstration
- Attendance at national and international conferences and trade events
- Clinical study management
Sep 2000 Field Engineer - CRM
Jun 2002
Medico (Padova, Italy)
- Field support for bradycardia implantable devices in Northen regions
- Frequent interaction with sales agents and HCPs
- Product demonstration and clinical data collection
- Attendance at national and international trade events
Sep 1998 Corporate Marketing Product Specialist - Ultrasound
Aug 2000
Esaote Biomedica (Milan, Italy)
- Field support and education mainly addressed to the sales distributors overseas
- Launch new products and creation of a digital tools to support the launch
- Product demonstration and data collection
- Troubleshooting and calibration of ultrasound equipment
- Attendance at national and international trade events
Feb 1996 IT Consultant
Jun 1997
Telematica (Milan, Italy)
Full responsibility and autonomy to manage the field activities dedicated to install the
hardware and software platform at bank agencies through Italy
EDUCATION
Oct 1995 Bachelor’s degree in Biomedical Engineering
Università del Politecnico di Milano, Milan Italy - Faculty of Engineering
SKILL AND HOBBIES
LANGUAGES: Italian native, English professional proficiency
IT: Office Automation
DRIVING LICENSE: full clean driving license
HOBBIES AND SPORTS: travelling, photography, trekking, alpine and nordic ski
I authorize the treatment of my personal data in reference to the D.Lgs. 196/2003