1. Vasco Anjos
46 years (1969)
vascoanjos@gmail.com
+351 939 166 667
Goals
Select, enhance, promote or participate in innovative projects.
Available to work abroad.
Education
2007/2009 - Executive MBA AESE/IESE, University of Navarra
USA - University of Michigan Business School – Marketing, Cost Control and Corporate
Strategy (Executive Education)
Índia - Bangalore Institute of Technology – Governance (Executive Education)
1988/1993 – Graduate in Management, Lusíada University of Lisbon
Professional Career
2014 Ritz Carlton Penha Longa – Golf Director
Acessing the operations and promoting a transformation in the golf department.
Key Achievements - Optimizing proshop management, maintenance goals and point new
business solutions.
2007/2013 Avoguis Golf Global Solutions – General Manager
The Portuguese golf market was characterized by an absence of maintenance and customer
service solutions with relevant scale, and there were no coordinate actions regarding the
stimulus of the internal market as well of prospection of the external market. Globally, golf
courses had negative operating results.
Key Achievements - We have developed a “turnkey” solution designed for projects of new golf
courses, together with a process of increasing efficiency of the management and maintenance
operations. The multidisciplinary team dominated all areas of the business.
Also, we have developed a specialized ERP for managing golf courses. We’ve designed 4 golf
courses and performed analyzes of operational and commercial efficiency, resulting in gains in
product quality and 20% average reduction of operating costs.
2004/2011 Portuguese Golf Course Owners Association – CEO and General Secretary
In 2004 the activity of the golf industry was characterized by lack of associative dynamism and
the absence of market information tools. This industry was also struggling to get into the
electronic distribution channel.
1

2. Key Achievements - We have developed a benchmarking tool and designed the market
architecture regarding the entry in the electronic channel, through a proprietary pool deck. The
Turismo de Portugal, I.P. (official Portuguese Tourism Organism) financed 100% of the
project, that amounted to 400 thousand Euros).
Today 90% of the golf industry takes full advantage of the benchmarking platform. Of the
universe of Portuguese golf courses (a total of 80), 50 joined the online booking platform.
Margins of the associated members increased by 40% per transaction (electronic vs
traditional).
The dependence on traditional operators was reduced and the barriers to the entry of
electronic operators eliminated. The average CAPEX per operator was reduced from 80
thousand to 0 Euros.
The Portuguese Golf Course Owners Association is now a key player of the industry, and
called upon by Government and official entities such as the Turismo de Portugal, as a
representative body of the industry in the definition of its global strategy.
2000/2004 Golfitness – General Manager
The emergence of the phenomenon Tiger Woods led to the recognition of physical preparation
as a key factor in player performance and injury prevention. Also, Portuguese golf courses
weren’t focusing on golfers and/or their “non practicing companions” leisure activity.
Key Achievements - Implementation of a space for golfer's fitness and injury prevention,
located at the driving range at the National Sports Centre.
Pioneer in a physical preparation protocol with the Portuguese Golf Federation (FPG) for top
athletes and in developing leisure activities in golf courses. Golfitness provided consultancy on
4 golf courses regarding the implementation of the concept. The FPG is "owner" of this project
since 2003.
Today this concept is as European Strategy, regarded as instrumental in the creation of new
projects and the promotion of golf as a sports and social phenomenon.
1997/2000 Mello Investments’ Bank – Derivatives’ Middle and Back-Office
Creation of the middle-office area, in response to the need for risk management associated
with financial markets activity. Management and risk analysis responsibilities, and
development and production of management information.
Responsible for the control and operation of the derivatives’ back-office, in organized markets
and over-the-counter.
1994/2004 Espírito Santo Bank –Internal Audit Department
Internal auditor, focused on assessing the appropriateness of the procedures implemented in
the branches, and in credit analysis of clients.
Other Activities
Annual EGCOA Conferences (European Golf Course Owners Association): 2001, 2003, 2005,
2007, 2010 and 2011.
2