2. Agenda
Retail Value Chain
Need for IT in Retail - Retail Solutions
IT companies in retail
Product details
Market Statistics
Challenges in Retail
Opportunities
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4. Need for IT in Retail - Retail Solutions
Retail
Retail
Manufacturing
Manufacturing
Electronic/Mobile/Social
Electronic/Mobile/Social
Commerce
Commerce
Master
Planning
Item Management
Assortment
Planning
Store/App/Page
development
Demand
Planning
Data
Synchronization
Replenishment
Planning
Content
Management
Partner
Collaboration
Markdown
Optimization
Back – Office
Integration
Inventory
Optimization
Supply Chain Tracking
RFID
Analytics
BUSINESS INTELLIGENCE
BUSINESS INTELLIGENCE
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5. IT companies in retail
ERP solutions
o SAP retails
o Oracle ERP
o Microsoft
SME enterprise software solutions companies
o
o
o
o
o
o
Citixsys Americas inc
Microhouse Systems Inc.
Xsilva Systems Inc.
GoFrugal Technologies
Innovative Computer Solutions
Retail Pro International, LLC
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o
o
o
o
o
o
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Microsoft Business Solutions
Visual Retail Plus Software
IBM
Oracle
Congnizant
Epicor
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6. Products details
Product name
Company
Business size Industry
Functionality
Citixsys Americas inc Medium
business
Inventory Management
Accounting Management
Reporting
e-Commerce
Customer Management
Microhouse Systems Medium
Inc.
business
Small business
Apparel & Fashion,
Books/Music
e-Commerce, Florist
Footwear/Shoes
Furniture & Home Decor
General Merchandise
Health/Personal Care
Jewelry, Retail
Inventory Management
Customer Management
Employee Management
Xsilva Systems Inc.
Medium
business
Small business
Jewelry
e-Commerce
Apparel & Fashion
Retail
Sporting goods
Compare Retail Customer
Management Software
eCommerce
Compare Retail
eCommerce Software
GoFrugal
Technologies
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Apparel & Fashion
Books/Music
e-Commerce, Florist
Footwear/Shoes
Furniture & Home Decor
General Merchandise
Health/Personal Care
Medium
business
Small business
Apparel & Fashion
Books/Music
e-Commerce, Florist
Footwear/Shoes
General Merchandise
Health/Personal Care
Jewelry, Retail
Inventory Management
Accounting Management
Employee Management
Reporting
e-Commerce
Customer Management
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7. Products details cont….
Product name
Business size
Industry
Innovative Computer
Solutions
Medium business
Small business
Retail Pro
International, LLC
Large business
Medium business
Apparel & Fashion
Books/Music
e-Commerce
Florist
Footwear/Shoes
Furniture & Home Decor
General Merchandise
Health/Personal Care
Bar/Nightclub
Liquor Store
Microsoft Business
Solutions
Large business
Medium business
Apparel & Fashion
Books/Music
e-Commerce,Florist
Footwear/Shoes
Furniture & Home Decor
General Merchandise
Health/Personal Care
Inventory Management
Accounting Management
Employee Management
Reporting
e-Commerce
Customer Management
Visual Retail Plus
Software
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Company
Medium business
Small business
Apparel & Fashion
Books/Music
e-Commerce
Florist
Footwear/Shoes
Furniture & Home Decor
General Merchandise
Inventory Management
Accounting Management
Employee Management
Reporting
e-Commerce
Customer Management
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Functionality
Inventory Management
Accounting Management
Reporting
e-Commerce
Customer Management
Inventory Management
Customer Management
Employee Management
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8. Products details cont….
Product name
Business size
Industry
Functionality
IBM
Large, Medium,
Small business
Apparel & Fashion
Books/Music
e-Commerce
Footwear/Shoes
General Merchandise
Health/Personal Care
Inventory Management
Accounting Management
Reporting
e-Commerce
Customer Management
Oracle
Large, Medium,
Small business
Epicor
Software Corporation
Medium business
Small business
Apparel & Fashion
Books/Music
e-Commerce
Florist
Footwear/Shoes
Furniture & Home Decor
General Merchandise
Health/Personal Care
Apparel & Fashion
Retail
Sporting goods
Books/Music
Furniture & Home Decor
General Merchandise
Congnizant
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Company
Medium business
Small business
Slide 8
Apparel & Fashion
Books/Music
e-Commerce
General Merchandise
Health/Personal Care
Jewelry
Retail
Inventory Management
Customer Management
Employee Management
Accounting Management
e-Commerce
Reporting
Inventory Management
Customer Management
Employee Management
Accounting Management
eCommerce
Merchandizing
Retail Stores
Supply Chain Management
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11. Challenges in Retail
• An ocean of data
First retail presents a complex multi-dimensional problem. Most business
users will identify with analyzing data according to Time, Cost Centre and
Product or Service.
• What data should we store?
Continued rapid advances in processing power and sophisticated data
management techniques developed by leading vendors mean that storing and
analyzing these vast amounts of data is now a practical proposition.
But this in turn has led to a new problem - Instead of asking "what data
can we store", we are now faced with the rather more subjective and
challenging questions "what data should we store, at what levels and for how
long?" The challenge of data relevance is fast becoming one of the most
significant issues in retail business intelligence.
• And we still have not mentioned CRM and Loyalty
As we continue to analyze SKU level data we also significantly understand
our retail performance through customer data acquired through loyalty card
programs, self scanning, payment cards and third part data. Social media
enables fast data acquisition and consolidation of payment cards such as
credit cards with loyalty card build a rich picture of customer segments and
their spending habits and likely behavior.
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12. Challenges in Retail cont…
Payroll Issues for the Retail Industry
• Reconciliation with Time and Attendance
Payroll accuracy comes from seamless and timely integration with
the data from whatever system is used to track time and attendance.
For in-store retail scenarios, the time-keeping system is often an
integral part of the point of sale (POS) software in operation. By
ensuring a tie-in to the POS, payroll can connect to both time and
sales data. Such a link can enable cross-checking of both systems’
functioning, eliminate data errors, and reduce payroll fraud
• SaaS Deployment
The multi-store set up of the retail industry inevitably means a
scattered and fragmented workforce. In turn, this situation demands
an agile and far-reaching workforce management solution. Indeed,
given that efficient scheduling is one of the key challenges that the
retail industry faces, an increasing number of organizations are
deploying flexible access, mobile applications to store managers—
enabling them to manage their teams without losing undue amounts
of “shop floor” time.
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13. Challenges in Retail cont…
•
•
•
Consumers believe in smart shopping and smart store theme
o Customers are making informed purchasing decisions, keeping retailers
on their toes to provide enhanced shopping facilities and precise
information
Multi-channel retail emerging — bricks, clicks and catalogs are
creating synergies
o With slowing demand, retailers are inevitably finding themselves having to
compete much harder against their rivals to achieve previously
accustomed levels of growth. With the market maturing and customer
penetration level saturating, targeting the right customer becomes
essential
The Web will influence more than half of total retail sales by 2014 in the
US
o Online product research is not only driving online sales but also land-store
sales. Going forward, online and Web-influenced offline retail sales will
grow at a 9 percent CAGR over the next five years, as consumers
increasingly use the Internet to research products before purchasing
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14. Challenges in Retail cont…
•
Financial analytics — becoming integral part of operational
strategy
o The e-commerce industry has matured quite rapidly hence,
merely establishing Web presence does not lead to success in the
business
• Cross-border online purchases are booming
o In today’s cutting-edge scenario, consumers are buying crossborder for various reasons, such as price, quality and unique
product selection through international sites
• Social media takes retailers to social networks — customergenerated content, blogs and wikis are influencing purchases
• Retailers are looking for quick growth through globalization via
non-US markets
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15. Opportunities
Social Retailing
• With a social computing platform, you can facilitate customer interaction
and social commerce. Enhance your online presence with a social
community and host reviews blogs and forums.
Cross–Channel Campaign Management and Optimization
• Leverage your marketing dollars with consistent and targeted marketing
campaigns. Deliver relevant messages to your customers for more
effective marketing and sales. Analyze your campaigns with tools that help
you fine tune your results for maximum return.
Digital Marketing and Search Optimization
• Analyze digital journeys of customers across channels while delivering
highly relevant recommendations, display ads, and personalized emails.
Identify, attract, re-target and acquire new potential customers in digital
channels.
There is a gap for M-commerce
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18. Statistical Analysis of Retail Vendor by Geography
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19. Conclusion from the Retail vendor graph
• From the graph we can say that the market share covered by each company
is max in USA so there is less market share of companies in Africa, Canada,
and Asia Pacific country. So the life style of these country is also changing
here there may be new retailer can come up in these region and opportunity
for retail software for these region will also increase.
• By looking at the graph we can say that we have opportunity for our
software in the new market and we can take it forward to expand our
business.
• The companies like Multiflex solution, iVend and Retailpro have less market
share in Africa and Asia Pacific so we can act as a reseller for these
companies product in these two market.
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20. Influence of Social Media in Retail Industry
The social media has created a revolution in all the industry by improving the
channel for communication. Among the many industry that have benefited with
the social media.
• Some of the main advantages of social media for retail are
I. Direct contact: The queries, complaints, and enquiries can be attended easily
and directly.
II. Instant Messaging: The social media gives a constant contact which allows to
pass information quickly even at any cases of crisis.
III.Promotional activities: The social media has become one of the best medium
to promote the products and services since it can reach the public quickly.
IV.Customer loyalty: The main advantage of social media is earning customer
loyalty.
V. Understanding market: The social media helps to understand the success
and failure of the product or services in the markets along with knowledge of
rivalry market which helps to enhance the business.
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21. Forecast US Online Retail Sales
• The influence of the internet, especially via social networking, on people’s
purchasing behavior has grown over the years. Retailers, who depended on
traditional stores to drive sales, have found that the reach of social media
extends beyond generating visibility; it is also a channel to generate revenue.
Social media being the next logical marketing arena has prompted retailers to
shift a percentage of their marketing dollars to this space. According
to Forrester Research:
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22. The advantages and disadvantages of social
networking sites
Possible advantages:
• Facilitates open communication, leading to enhanced information discovery
and delivery.
• Allows employees to discuss ideas, post news, ask questions and share
links.
• Provides an opportunity to widen business contacts.
• Targets a wide audience, making it a useful and effective recruitment tool.
• Improves business reputation and client base with minimal use of
advertising.
• Expands market research, implements marketing campaigns, delivers
communications and directs interested people to specific web sites.
Possible disadvantages:
• Opens up the possibility for hackers to commit fraud and launch spam and
virus attacks.
• Increases the risk of people falling prey to online scams that seem genuine,
resulting in data or identity theft.
• May result in negative comments from employees about the company or
potential legal consequences if employees use these sites to view
objectionable, illicit or offensive material.
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23. Conclusion
• While social media marketing is not unexplored, the area has seen exponential
growth over the last few years and appears to be a promising marketing platform
for retailers in the years to come. In fact, several social media experts are of the
opinion that the retail industry is only scratching the surface of social media’s
potential. Some have even gone so far as to rate F-commerce (F as in Facebook)
to be the next big frontier in online marketing.
• Currently, Facebook dominates the digital marketing space, followed closely by
Twitter. As we have seen, retailers today are focusing their efforts of converting
‘likes’ into actual purchases. Blogs, YouTube and MySpace are less preferred,
despite obvious benefits these platforms offer. We believe blogs are useful
marketing platforms. A good blog can get readers hooked and have them coming
back for more, thus increasing the likelihood of repeat purchases. With Facebook
expanding as a social and e-commerce platform, what role will blogs play in retail
marketing? Meanwhile, online retail sales are expected to grow significantly in the
next 3 years, and we’re sure social media will have a large role to play in driving
those revenue figures upwards.
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