Stuart Moore - ecommerce CV

1. Stuart Moore
0774 849 3211 stuartmoore76@hotmail.com www.linkedin.com/in/stuartmoore1
visual CV: www.smoore.yolasite.com Stuart’s ecommerce magazine: flip.it/Un5NY
Stuart isan ecommerce professional with18years’ experience,CIMandpostgraduate managementqualified,
lookingfora seniorecommerce position withinatop tierretail business.
Strategy £2m+ P&L responsibility, new site andapplaunches,builtdigital roadmaps
Trading achieved over20% trafficgrowthfor hightransactionUK and international
websitesgeneratingover£10m annual sales
Management managedlarge directandindirectteamsof over10; recruitinginternal team
members, creative agencies anddigitalconsultancies
Budgets defined andforecast£1m+ site developmentprojectsanddigital marketingplans
International launched multi-currency international sitesanddelivered euro-widedevelopments
Career Track
UFURNISHME Ecommerce Consultant ufurnishme.com Oct 2013 – present
Launch of a home furnishings retail business fromconcept,developed alongside investors:
• Designed andlaunchedanew home retail site usingShopify platformintegratingGoogle analytics,
Mailchimp email software, supplierproductxml feeds, Google Adwords, andshippingsoftware
• Achieved 200% weekly revenue growthand60% increase inaverage ordervalue within3months
• Improved page designs fromlandingpage throughtocheckoutdriving42% conversion increase
• 52% clickthroughincrease followingmultivariatetestsusingCrazy Eggon productand campaignpages
• Reduced bounce rate 38% usingquicklinks andfully searchoptimised landingpages
• Developed mobile andtabletresponsive sitesofferingswipe andscroll downfunctionality utilising
producttile categorisation generatinga22% increase onmobile
• Forecasthighperformingseasonal productlinesusingpastdataleadingto15% marginimprovement
• 76% quarterly growthinPPCconversion drivingtopperformingproductandbroadterm keyphrases
• Improved SEOrankingof top 20 performingproductstopage 1 of Google followingclearcontentbrief
inaddition toaddingcatalogue toGoogle Shopping
• Launched a Facebook shop,allowinguserstobrowse andpurchase directly onFacebook
• Builta 3-yeartradingand site development projectplanalongside abusiness investmentplan
Amazon SeniorEcommerce Manager amazon.co.uk Jun2013 – Sep2013 (contract)
Online tradingownerfordesktops, laptops andtabletscategory acrossretail andmarketplace:
• Engineered anEU-wide navigation change projectleadingto45% monthly conversion increase
• Fedintocustomerexperience projectidentifyingkey userdesign improvements includingmobile
friendly checkoutjourneys, landing,productandhomepage simplification
• Increased monthly trafficacquisition 13% by analysingsite reportsandgeneratingrecommendations
• Developed seasonalcampaignstodrive highmarginproducts leadingto39% increase insalesmargin
• Launcheda 3D Printerstore campaignandproduct bundle areas, upliftingacquisition 26%
• Integratedmarketplace andretail productinformation feeds toimprove retail productvisibility by17%
BetBuddy SeniorEcommerce Consultant bet-buddy.com Oct 2012 – May 2013 (contract)
Spearheaded the consumerecommerce proposition forthisinnovativestart-upcompany:
• Responsible foradvisinggamingcompanies onconversion optimisation projects andidentifyinghigh
performingproductchannels leadingto28% improvementinsalesconversion
• Launched mobile appfunctionality toallow customerstosettradinglimitsonthe go, identify topbets
for the week andreceive notifications of accounteventsresultingin32% increase inmobile appusage
• Introduced responsive mobilesite designgivingcleannavigationmenuleadingto35% trafficgain
• Integratedanew paymentsystem, Datacash,aspart of a site refreshadoptingBetBuddy software
• 27% year on year conversion uplift through various multivariate tests using Maxymiser

2. ITV SeniorEcommerce Manager itv.com/itvplayer Dec 2011 – Sep2012
Launch of ITV PlayerPremium,creatinganecommerce payTV site as part of a 5 yearstrategicplanfor ITV.
Responsible fortrading, productselection andpricing,functionality, optimisation, andcustomerexperience:
• Recruited andledanecommerce marketingteam,managingperformance usingregularreviewsand
definition of individual targetstomatchlongtermbusiness goals
• Achieved 45% increase inmonthly conversions totalling21million throughanalysingclickstreams,
conversion funnels andmultivariatetestingusingcomScore, Google AnalyticsandOptimizely
• Drivenannual mobile trafficup35% to 90 million visitsthrough developmentof channel specific
contentand iOS/ Android appinterface improvements
• Increased annual returnrate 29%, advertisingrevenue 48% andvideoviews32%
• Approved site functionality builtbyAccenture includingsecurity andcheckoutusingPayWizard
• Setproduct pricinglevelsincludingunitary, discounts, series bundlesandcollections
• Defined monthly andyearly commercial performanceindicators includingforecastproducttradingand
revenue targets, average products sold, productrevenue, unique purchases, andaverage ordervalue
• Defined promotional merchandisingcalendarandfunctional roadmapopportunities
Royal Mail SeniorEcommerce Manager royalmail.com May 2011 – Dec 2011 (contract)
Led, consulted andsigned-off redevelopmentof all onlinepurchase andconversion journeys onmain
customersite (£46m turnover) aspart of a £120m site migration ontoa cloudplatform:
• Developed andsigned-offanew £2m retail merchandisingsitepowered byVenda
• Signedoff £1.5m developmentbudgetforB2C site integration costs, includingSalesforce
• Negotiated withCapgemini onfunctionalroadmap, site design, delivery timescales andcosts
• Defined integration requirements forstock control, warehouseandfulfilmentsystems.
• Responsible forconsumeronline trading: monthly trafficup15% to 3 million, averageordervalue up
10%, and checkoutabandonmentreduced 14% reachingbelow 30%
• Increased yearly consumerrevenue16% to £32m creatingtargetedcampaigns aroundseasonal stock
• Redesigned site functionality around customerpersonas;informedbyusertesting, site analytics,
productpurchases and customerfeedback
• Approved userintegration requirements forDrupal, MicroStrategy, Eloqua, Salesforce andDatacash
• Analysed productline performance toinformfuturemerchandisingdecisions
• Identified seasonal opportunities andhighperformingproducts toadvise stock level management
NatWest/RBS SeniorEcommerce Manager Jan 2010 – May 2011 (contract)
natwest.com/yourpoints.com rbs.co.uk/yourpoints.com
Launched transactional loyalty sites, offeringretail partnerproducts, designedtocapture 8 millioncustomers
over3 years. The £3m retail sitesformedacrucial elementof the carddirective achieving£150m revenue:
• Commissioned andapproved purchase journeys forebookers.com /EasyJet/Amazon/ Boots/ M&S
• Added'one-clickcheckout’andpersonalised offers, improvingconversion 28% and average order17%
• Managed 5 digital agenciesandsoftware suppliers, negotiatingcontractsandspecification documents
• Createda best-inclasssite ensuringcompliance againstlatestaccessibility standards usingGomezto
testperformance, loadtestingandcross-browsercompatibility
• Simplified andimproved userexperience aspartof the online roadmap. Commissioned Bunnyfootto
testcore userjourneys usingeye tracking, freeformpurchase andmultivariate designs
• Designed onsiteandoffsite acquisition campaignsforacreditcard launch, delivering20% clickto
application rate of 210,000 exceedingthe target12% acquisition growth
• Managed projectdeliverables usingagile methodology toachieve continualfunctional success,
workingwithtechnical teamstotestanddeliverwithinthe Oracle ATGplatform
• Integratedretail partners stockmanagementsystems withecommerce platformusingAPI tools
Air NewZealand Ecommerce Manager – UK & Europe airnewzealand.com 2008 – 2009
Fully accountable forthe P&Lof UK and Europe,withover£250m annual turnover:
• Ledand managedecommerce teamresponsibleforconversion, mobile, email, SEO, PPCandaffiliates
• Increased EU annual sales11% to €15.2m andaverage ordervalue 20% to €1,165 within6 months

3. • Improved annual unique sitetrafficforUKby 10% to 8 million andEU by 30% to 13 millionthrougha
combination of searchoptimisation andimprovementof digital acquisition channels
• Launch of 3 new local sitesforFrance, Spainand Italy generating2.5msite trafficand€3m revenue
within4 monthsof launch
• Enhanced conversion 18% examiningclick streams, conversion funnels andmultivariatetesting
• Increased PPCsales30% reducingcostperacquisition by£0.59 and liftedaffiliatessalesby25%
• Integrated3rdparty live bookingfunctionality forBooking.comutilisingXMLfeeds
• Briefed andsigned-off GoogleEarthviral game downloaded by1,500 travel agents
• Identified impactof onlinefraudtosalesandledcross-functional effortsresultingin60% decline
Learning and SkillsNetwork Ecommerce MarketingManager 2004 – 2008
Strategicproductdevelopmentandcampaignplanningof digital 80% and offline20%:
• Increased unique visitors20% andconversion 25% usingSEO, PPCand affiliates
• 35% demandincrease and100% eventsandconference recruitmentusingemail
• Redeveloped online portal andCRMsegmentsresultingin40,000 additional database contacts
• Pioneered Web2.0 strategy usingWikipediaandYahooonline communities of over20,000
• Analysed customerbehaviourtosimplify conversion journeys andinformsite developments
• Improved site traffic16% usingsocial medial banners onFacebook, MSN andYahoo
• Managed digital marketingcampaigns - budgeting, forecasting, resourcingandreportingKPI’s
• Trainedcolleagues onCheetahMail email software, Drupal CMSandSalesforce CRMsoftware
Dept. for Education & Skills Digital MarketingProject Manager DfES.gov.uk 2003 – 2004
(contract)
Projectmanagementof onlineandoffline marketingactivity:
• Launched a new online acquisition campaigncoveringSEO, email andPPCandbanneradvertising,
leadingto35% increase insite trafficand10% inconversion
• Analysed annual staff billratesandresource utilisation withinfuture onlinedevelopments
• Createdanddesigned online collaborative toolsalongside acomprehensive SEOstrategy
Arsenal FC WebMerchandisingManager arsenalfc.com 2002 – 2003 (contract)
Website merchandisingandecommerce developmentworkingwithagenciesandlicensed partners:
• Increased quarterly salesby23% over3 months throughsite, product, andprice improvements
• Implemented dynamicsite rulesproducingup-sell andcross-sell opportunities usingMagento
• Grew online salesmargin15% by introducingdemand-ledpricingfortopperformingproducts
• 31% increase inemail engagementusingimproved CRMsegmentation targeting
• 14% monthly upliftinonline ordersfollowingtargetedprofilingcampaigning
• Optimised searchbysimplifyingsite structure andmetaimprovements leadingtotop3 rankings
Crystal Holidays Marketing Executive 1999 – 2002
Chord Print Assistant Product Marketing Manager 1997 – 1999
Educational & Professional Qualifications
2008 Cambridge ProfessionalAcademy CIMe-marketingAward(A)
2008 Google.com Google AdvertisingProfessionalExam
2007 London School of Marketing CIMProfessional Postgraduate DiplomainMarketing
2005 University of Westminster Postgraduate DiplomainManagementStudies(2:1)
1997 Bristol UWE BSC Business &Information Systems (2:1)
Ecommerce Skills
Shopify, Mailchimp, Magento,Venda, Oracle ATG, Google Analytics, Optimizely, Google Adwords, Omniture,
Dreamweaver, Photoshop, Silverpop, Cheetahmail, Mediaplex, MSProject, Drupal, Joomla, Sitecore.