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@SusannahFox @PewResearch

The Who, What, Where, When & Why of
Health Care Social Media
@SusannahFox @PewResearch

How do we know that social media is
important to health care?
U.S.: 91% own a cell phone
U.S.: 63% of cell phone owners use mobile internet
U.S.: 85% use the internet
What do we mean by “lower income”?
• Based on reported annual household income
• Categories collected: <10k, 10-20k, 20-30...
National averages:
• 85% of U.S. adults are internet users
• 70% of U.S. adults have some sort of high-speed
home internet...
Internet use & broadband by income

1

2
U.S.: 78% of internet users watch or
download online videos
U.S.: 7 in 10 internet users have a
profile on a social networking site
Worldwide: 86% Own Cell Phones
% Own a cell phone

Based on median % across 12 nations where 2012, 2011, 2010, 2007 and 20...
Use of Social Networking Sites
70
68
63

*Respondents who do not use the internet.
Based on total sample. “Don’t know/Refu...
@SusannahFox @PewResearch

What does this have to do with health
care?
U.S.: Clinicians are central, but still a node on
an information network
39% of U.S. adults are caregivers
U.S.: 45% of adults live with chronic conditions
• 25% high blood pressure
• 13% asthma, bronchitis, emphysema, or other l...
U.S.: Different sources for different information
@SusannahFox @PewResearch

What does the future hold?
Web 2.0: “When the web began to
harness the intelligence of its users.” –
Tim O’Reilly
@SusannahFox @PewResearch

Michael Pollan:
Eat food. Not too much. Mostly plants.
@SusannahFox @PewResearch

7-word wisdom contest:
Call mom. Let her talk. Don’t argue.
@SusannahFox @PewResearch

My advice to Health 2.0:
Recruit clinicians. Let e-patients lead. Go mobile.
@SusannahFox @PewResearch

My advice to you:
Listen in. Share your wisdom. Encourage others.
Thank you!
Susannah Fox
Pew Research Center
sfox@pewinternet.org
@SusannahFox
Reports, data sets: pewinternet.org
Blog: su...
Susannah Fox at Einstein College of Medicine October 2013
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Susannah Fox at Einstein College of Medicine October 2013

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Susannah Fox gave a talk about the social impact of technology on health care at the Albert Einstein College of Medicine on Oct. 18, 2013.

Published in: Technology, Health & Medicine
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Susannah Fox at Einstein College of Medicine October 2013

  1. 1. @SusannahFox @PewResearch The Who, What, Where, When & Why of Health Care Social Media
  2. 2. @SusannahFox @PewResearch How do we know that social media is important to health care?
  3. 3. U.S.: 91% own a cell phone
  4. 4. U.S.: 63% of cell phone owners use mobile internet
  5. 5. U.S.: 85% use the internet
  6. 6. What do we mean by “lower income”? • Based on reported annual household income • Categories collected: <10k, 10-20k, 20-30k, 30-40k, 40-50k, 50-75k, 75-100k, 100-150k, and 150k+ • Around 10-20% of respondents typically don’t report (or don’t know) income • Limited ability to subdivide the lower-income population. But it tends to skew towards non-white; youth and seniors; low education; urban/rural
  7. 7. National averages: • 85% of U.S. adults are internet users • 70% of U.S. adults have some sort of high-speed home internet connection (DSL, cable, FIOS, etc) Which means that… • 15% of U.S. adults do not go online from any device/location (Group 1) • 15% of U.S. adults go online, but do not have broadband at home (Group 2)
  8. 8. Internet use & broadband by income 1 2
  9. 9. U.S.: 78% of internet users watch or download online videos
  10. 10. U.S.: 7 in 10 internet users have a profile on a social networking site
  11. 11. Worldwide: 86% Own Cell Phones % Own a cell phone Based on median % across 12 nations where 2012, 2011, 2010, 2007 and 2002 data are available.
  12. 12. Use of Social Networking Sites 70 68 63 *Respondents who do not use the internet. Based on total sample. “Don’t know/Refused” not shown.
  13. 13. @SusannahFox @PewResearch What does this have to do with health care?
  14. 14. U.S.: Clinicians are central, but still a node on an information network
  15. 15. 39% of U.S. adults are caregivers
  16. 16. U.S.: 45% of adults live with chronic conditions • 25% high blood pressure • 13% asthma, bronchitis, emphysema, or other lung conditions • 11% diabetes • 7% heart disease, heart failure, or heart attack • 3% cancer • 16% any other chronic problem or condition • 24% live with 1 condition; 20% live with 2+ conditions • 80% of adults living with 1 condition have internet access, compared with 61% of those living with 2+ conditions
  17. 17. U.S.: Different sources for different information
  18. 18. @SusannahFox @PewResearch What does the future hold?
  19. 19. Web 2.0: “When the web began to harness the intelligence of its users.” – Tim O’Reilly
  20. 20. @SusannahFox @PewResearch Michael Pollan: Eat food. Not too much. Mostly plants.
  21. 21. @SusannahFox @PewResearch 7-word wisdom contest: Call mom. Let her talk. Don’t argue.
  22. 22. @SusannahFox @PewResearch My advice to Health 2.0: Recruit clinicians. Let e-patients lead. Go mobile.
  23. 23. @SusannahFox @PewResearch My advice to you: Listen in. Share your wisdom. Encourage others.
  24. 24. Thank you! Susannah Fox Pew Research Center sfox@pewinternet.org @SusannahFox Reports, data sets: pewinternet.org Blog: susannahfox.com

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