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1. THE INTELLECTUAL
ATTRIBUTES OF
PERSONALITY

2. MEMORY
is the process in which
information is encoded, stored,
and retrieved.
your memory has the capacity to
store and recall information, so
much like a computer’s hard
drive, information is saved for
later use.

3. PROCESS OF MEMORY
1. ENCODING
2. STORAGE
3. RETRIEVAL

4. The Human STORAGE Capacity
actually chooses consciously,
subconsciously and unconsciously,
which to store and where to file it, the
human memory does not discard.
STORAGE
Maintaining information over time
Human Operating System
(psychology)

5. The Human STORAGE Capacity
 When one tries to memorize something,
of mind
one’s ability
can actually
to recall
one’s state
influence
information
What does this mean?
Often the secret to improving ones
memory is our level of interest on the
subject matter.

6. The Human STORAGE Capacity
Techniques to Augment our Retention
Capability
 Maintenance Rehearsal [Repetition]
 Mental repetition
 Automatic recollection simply becomes second
nature.
 Elaborative Rehearsal [Visualization and
Association]
 The kind of coding in which new information is
related to information that is already known.
 Organize your thoughts by picturing for example
where you last saw an item

7. Where to Look - RETRIEVAL
RETRIEVAL
Locating information and returning it to
consciousness
For humans, we need a series of cues or
"reminders" to trigger a mnemonic episode in
order to retrieve a memory.

8. Where to Look - RETRIEVAL
Three Distinct Memory Capabilities of Humans
Sensory memory
 refers to the information we receive through the senses that is a
very brief and lasts only as much as a few seconds
Short-Term Memory [STM]
 also called “working memory”
 takes over when the information in the sensory memory is
transferred to our consciousness or our present field of awareness
Long-Term Memory [LTM]
 This memory is relatively permanent and practically seems
unlimited in terms of its storage capacity.

9. Information is preserved in the following ways:
Primacy
 this is when stimuli or information that
occurs and is absorbed by our brain
through our own consciousness, decides
that this information holds greater
importance than other data.
Recency
 simply explained as "first one in - first one
out, last one in - last one out"
 Often one remembers only what is the
latest or in this case freshest memory.
Distinctiveness
 If something really rouses our attention,
then the memory of that incident become
super profound that it becomes or seems
too impossible to forget .
Frequency
 These memories are attributed to recurring
incidents that happen around us, sort of like
a routine.
Association
 trying to associate or attribute an event or a
memory to something that will initiate a
recall, sort of like a trigger that makes one
remember.
Reconstruction
 this is when one tries to piece together a
string of events that may lead to the
whereabouts of the lost item like filling in
the pieces of a jigsaw puzzle.

10. GAME TIME!!
CAN YOU PASS IT CORRECTLY?

11. FORGETTING
The counterpart of “remembering”
If one is a keen observer, he or she will
notice that it seems that as much as we do
remember, we forget even more.
Forgetting is important to memory; if we
couldn’t forget inconsequential details, they
would get in the way of remembering more
important information

12. FORGETTING
Physiologically speaking, throughout our
lives our brain cells die and are created a
steady rate. However, when we age,
production of newer brain cells slows down
along with a
neurotransmitter,
brain chemical called a
as this decreases in
production, as our supply slowly depletes,
sadly, so goes our memory.

13. INTELLIGEN
CE
The ability to apply knowledge to
manipulate one’s environment or to think
abstractly as measured by objective criteria
(such as test).
All humans have distinct abilities, or in
other words, intelligence and this is
quantifiable.

14. TYPES OF
INTELLIGENCE:
 Analytical Intelligence
 the ability to solve a problem by
looking at its components;
 Creative Intelligence
 the ability to use new or ingenious ways
to solve problems;
 Practical Intelligence
 refers to street smarts or common sense.

15. STATES OF
MIND
 is your mood or mental state
at a particular time.
There are many INTERNAL
and EXTERNAL factors
affecting how we think, feel,
and behave.

16. Joey Bernardino
VP for Sales and Marketing
“Do you shop? I mean do you go out and
practically buy something for yourself?
Do you even know why we shop? We shop,
because we work hard and play hard.”

17. Joseph Tam
Sales, Waterfront Hotels
“Sleep, sleep, sleep some more, and pig
out whenever you can”

18. Allan Santos
Director of Sales, Bohol Beach Club
“When deeply stressed out and tired about
things in the office, I have only to kept
sacred these three letters in mind … R-H-B
(acronym is open to interpretation)”

19. Effective Study Skills for Tourism and
Hospitality Students
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The Value of a Schedule Making
Every Hour Count Where and
When to Study Studying for
Lecture Courses Studying for
Recitation Courses
Making and Revising a Schedule