Are you stilling using the old SEO strategy? Since Google launched Penguins since 2012, this algorithm has affected more than 3% of English search queries and more through worldwide. As Google has released the latest algorithm this October, check this slide to see what you are doing wrong and how to fix it!

1. THE TOP 5 SEO SECRETS YOU DON’T KNOW

2. WHERE DO THESE SEO SECRETS COME FROM?

3. IT’S ALL BECAUSE OF…

5. SINCE GOOGLE LAUNCHED PENGUIN IN 2012, IT HAS
AFFECTED MORE THAN 3% OF ENGLISH QUERIES
PENGUINS RELEASE DATE IMPACT
(English Queries)
PENGUIN 1.0 APR. 2012 3.1%
PENGUIN 1.1 MAY 2012 < 0.1%
PENGUIN 1.2 OCT. 2012 0.3%
PENGUIN 2.0 MAY 2013 2.3%
PENGUIN 2.1 OCT 2013 1%
PENGUIN 3.0 OCT 2014 1% (after 1 month)

6. SO, HOW DOES PENGUIN 3.0 WORK?

7. #1 RIP, GUEST BLOGGING
Matt Cutt (@mattcutts) has already
announced guest blogging has no value
but possibly brings you penalty.
Listen to him.
Seriously.
Stop guest blogging.

8. #2 NO KEYWORD-MATCHING ANCHOR TEXT
Com’on, it’s Google.
It knows you are doing link-building with those sketchy and unnatural exact-match
anchors.

9. #2 NO KEYWORD-MATCHING ANCHOR TEXT
Com’on, it’s Google.
It knows you are doing link-building with those sketchy and unnatural exact-match
anchors.
“…ExcellentTool is a great, free integrated marketing solutions for small
businesses.”
BAD CHOICE

10. #3 THROW AWAY YOUR BLACK-HATS
Buy Links
Blog Comments
Link Wheel
Link Farm
Exchange Links
Irrelevant Links
Spammy Links

11. #3 THROW AWAY YOUR BLACK-HATS
Buy Links
Irrelevant Links
Spammy Links
Blog Comments
Link Wheel
Link Farm
Exchange Links

12. #4 “WINGLINKS”
So, how do you build earn SEO backlinks without getting penalty?
Try not mention your product/service by itself.
List several similar sites along with your link.
That’s what we call “Winglinks”.

13. #5 NEVER GIVE UP, IT’S NOT DEATH PENALTY
Yeah, you might already have Google’s penalty on your site.
DO. NOT. GIVE. UP.
There are ways to recover.

14. #5 NEVER GIVE UP, IT’S NOT DEATH PENALTY
+ Investigate your backlinks by using GWMT or whatever tools you love

15. #5 NEVER GIVE UP, IT’S NOT DEATH PENALTY
+ Use no-follow to those “bad links”.

16. #5 NEVER GIVE UP, IT’S NOT DEATH PENALTY
+ Start with a clean slate. Be a good person.

17. #5 NEVER GIVE UP, IT’S NOT DEATH PENALTY
+ Ask Pepper Gang for a complete recovery solution! (oh, yeah!)

18. Thanks for watching.
Let me know your thought on Twitter @fis_peppergang
To learn more about latest SEO tricks, visit Pepper Gang!

19. Source
• http://thewoodlandstamarac.com/wp-content/uploads/2011/12/shhh12.jpg
• http://wrs8a3ki8zth7aut28u4yi107g.wpengine.netdna-cdn.com/wp-content/uploads/sites/2/2013/05/Cute-Penguin-
Wallpaper-2013.jpg
• http://www.recaption.com/memes/users/Baby-Suprise.jpg
• Guest Blogging image source: Jeff Babbltt (modified and used under CC)
• http://www.returnofkings.com/34341/the-benefits-of-having-a-good-wingman
• https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAMQjxw&url=http%3
A%2F%2Fwww.thesaleslion.com%2Flink-removing-seo-services%
2F&ei=EdZbVJqjJ6vesASjq4GoDQ&bvm=bv.78677474,d.cWc&psig=AFQjCNHFpAZg2-jCDTyNsOAWh7-
1CtH3Pw&ust=1415391111051370
• http://uproxx.com/webculture/2013/03/best-of-thumbs-and-ammo-meme/