7. Why are you interesting in
using social media
for recruitment?
8. EVEN RESEARCH SAYS USE IT
According to Forbes,
93% of companies and
recruiters are using
social media
• Up from 82% from
four years earlier
9. WHAT IS OSU EHE’S REASON
FOR LOGGING ON?
• To share research stories globally to our peer research
institutions and experts in the field
• To interact with current and prospective students in the
College of Education and Human Ecology (EHE)
• To spread community-related news FAST to central Ohio
and Columbus residents
• To ENGAGE with our audiences: Students, alumni,
donors, staff, faculty and friends
11. DEMOGRAPHICS
• Facebook:
• Users love to see IMAGES and VIDEOS, especially viral photos
• Average user: 40.5 years old, more likely to be a woman
• Twitter:
• One of the best sites to spread news FAST using #hashtags
• Recommended for recruitment; using the hashtags #jobs and #socialrecruiting
• Average user: 37.3, more likely to be a woman, college educated
• LinkedIn:
• 300 million active users; has job posting options (paid)
• 71% of users are college educated – ideal population?
• YouTube:
• Great for job testimonials and sharing important info about your company
• Reaches 81.2% of Internet users
12. POP QUIZ: WHICH SITE WOULD WORK
BEST FOR BRUTUS? WHY?
He wants to encourage
central Ohio residents
to apply for jobs at
The Ohio State
University.
14. FACEBOOK
• Images + keep captions SHORT
• Ideal image size:
1600 x 900 PIXELS or 1600 x 1600 PIXELS
15. TWITTER
• Use #hashtags but not too many! Stay around 120 characters so
others can share your tweet.
• Ideal image size: 1600 PIXELS x 900 PIXELS
16. TIP: Engage Current Employees
When building your online network,
don’t forget your biggest resource:
your current workforce!
Everyone at an organization can
support recruiting efforts. Internal
recommendations and referrals are a
great way to find reliable people.
17. LINKEDIN
• For a how-to guide on setting up your company’s LinkedIn page, visit:
go.osu.edu/linkedin16.
18. YOUTUBE
• Don’t be too hard on yourself; you can make videos on your phone!
• Viewership peaks Monday through Wednesday, 2-4 p.m.
19. #4: How to measure growth?
Ending Number – Starting Number
Starting Number
Then, multiply by 100.
20. EHE’S TWITTER GROWTH
FROM 2013 - 2014
Twitter: @OSUEHE
From August 5, 2013 to August 5, 2014, our
Twitter audience grew from 1,060 to 1,652.
• 1,652 – 1,060 = 592 / 1,060 = 0.5584 x 100 =
55.84% GROWTH
IN 12 MONTHS
21. ROUND-UP:
1. Discover your reason for signing up.
2. Decide which social media site is the best
option for you.
3. Share your updates in the best way.
4. Measure your growth and set goals for
improvement.
5. Have FUN!
