Introduction to FabIndia

1. Market Solutions to
social problems
PRESENTED BY
GUNJAN RATHOD-133 PAVAN RATHOD-134 HARDIK RAWAL-135 AMEER RIZVI-136

2. Introduction
• Indian chain store retailing garments, furnishings, fabrics and ethnic products.
• Best known for home linen and garments but have expanded in other sectors.
• Established in 1960 by John bissell, an American working for the Ford Foundation, New Delhi.
• 250 Stores across India and abroad.
• In 2008, Fabindia had a revenue of $65 million, a 30% increase from the previous year.
• Sources its product from 17 community-owned companies across India.
• A certain percentage of the shares of which are held by artisans and craftpersons.
• Currently produced by over 40,000 artisans and craftspeople across India.

3. History
1960- Established by John
bissell
1975- First retail store in
Delhi
1993- Second retail store in
Delhi
1996- Third retail store in
Bangalore
2008- Handcrafted Jewellery
2006- Personal care products
2004- Organic Food
introduced
2000- Non-Textile range
started
2010- 120+ Stores
including 6 overseas

4. Business Model
Customer
Owner/Employees Artisan Community
•Traditional brand loyalty
•Product accessebility
•Visibility
•Range
•Contemporary
•Belife in product
•Sustaining craft
•Artisan empowerment
Inclusive ownership: approx 70%
of staff across levels own
company stake

5. Distribution method/
Supply chain management

6. Social Responsibility
1. AS an extended activity in weekends FabIndia will have “weekend promotions” where a part
of the sales would be contributed to the development of women in the rural areas.
◦ FabIndia tie up with NGO’s like Breakthrough & Jagori etc for this cause.
2. Couple in Newspaper, magazines asking men to take their wives, sisters, mother & girlfriend
to shopping on weekends and contribute to this cause

7. What makes it admirable
Largest Private Platform
Rich heritage and Traditional knowledge
Quality

8. THANK YOU