2. SWOT ANALYSIS
STRENGTHS
• Brand Image
• Excellent customer service
• Focus on quality and customer convenience
• A vast range of products
• Efficient distribution chain and logistics
3. WEAKNESSES
• Dealing with Chinese products – Quality Issues
• Profit Margins.
• “Fire Phone” & “Kindle Fire” - Flop
• High Debt
7. P.E.S.T ANALYSIS
P
E
S
T
Political factors relate to how
the government intervenes in the economy.
Economic factors include economic
growth, interest rates, exchange rates, inflation
rate.
Social factors include the cultural aspects and
health consciousness, population growth rate,
age distribution, career attitudes and emphasis
on safety
Technological factors include technological
aspects like R&D activity, automation,
technology incentives and the rate
of technological change.
8. Conclusion
The company continues to invest in
technology and is focused on long term
growth. Amazon India has time to time
again successfully reinvented itself to be
able to cater to more 50% of Indias
population.
