It briefly covers about Fabindia's business model, marketing strategies, their products, etc. Hope you'll like it. Thanks!

2. Journey Begins with John Bissell..
1960
• Started as export house
1976
• First Retail store in India
1999
• William Bissell steps in as MD
2000
• Home Products (Non-textile
range started)
2010
• 120+ stores including 6 overseas

3. Legacy Continued By William Bissell..
Vehicle for Marketing the Vast and Diverse Craft
Traditions of India

4. Company Products
Garments Accessories Home linen Home furnishings
Home products Floor coverings Personal products Organics

5. • Women’s wear
• a) Indian
• b) Western
• Men’s wear
• Accessories
• Infant, Kids,
teens
• Upholstery
and curtains
• Bed linens
• Table and bath
linens, floor
coverings
Garments
• Furniture,
• Lighting,
• Stationery,
• tableware,
• Cane Basket
• Selection
handicraft
utility.
Home
furnishing
• Cereal
• Grains
• Pulses
• Spices
• Sugar
• Tea & Coffee
• Honey
• Fruits
Preservers &
Herbs
Organic
• Soap
• Shampoo
• Hair Oil / Pure
Oil
• Moisturisers
• Body Scrub
• Face Pack
• Hair
Conditioner
• Special Skin
Care Products.
Body Care
WIDTH
D
E
P
T
H
Product Mix

6. Unique Business Strategy……
• Inclusive Business
• Creating jobs in the rural sector
• Supporting & Educating the weavers/Artisans
• Community Owned Companies ( COC Model)
• Turning weavers and artisans into
shareholders

7. Supply Chain
Fabindia Manages a Direct Effective SRC with more than 40000
Weavers & Artisans

8. S-T-PSegment
• Textile
• Indian
Traditional &
western
Outfits
• Non – Textile
• Organic Food
• Furnishing
• Body care
Products
Target
• All age
Group
• Urban Cities
• ( higher
Middle Class
Group)
• Up Market
Locations
Positioning
• Medium
Priced for
Affordable
for Upper
Middle Class
• Customer
Friendly
employees
• No
pressurizing
on sales

9. Marketing Mix
It has 187 stores
location across
India.
Increasing
coverage
internationally
Differentiates it’s
store according to
the product’s
stored.
Handmade
products, quality
and style is
maintained
Wide range of
products i.e. from
garments to organic
food
Supports artisans.
This is a very strong
customer value
leveraged by
FABINDIA
“Value for
money”
Competitive
Pricing
Affordable by all
Traditionally
relied on word of
mouth
advertising.
Product speaks
for itself and this
strategy has
uphill now
worked very well
Coffee Mornings

10. Retail Strategy
Store Décor
Store Decor – Clearly highlights the natural organic theme

11. Growth of Fabindia
Year 2012 2013 2014
Revenue (in Cr.) 484 542 604.5
Profit (in Cr.) 40 43 54.4
No. of Branches 148 158 175
As on 2015 :
Fabindia has 187 retail stores across India, 2 stores in Singapore and 1
store each in Bhutan, Dubai, Italy, Nepal, Malaysia and Mauritius.

12. Challenges Ahead for Fabindia
• Quality Assurance & Delay in Orders
• Increasing Labor cost
• Low price fake handlooms
• Spiraling real estates price
• Facing competition
• Infusion of Funding
• Teen Spirit

13. Implementation
• Educating Customers
• Closely working with Artisans
• Introduction of Shareholding
• Focusing in Tier II cities
• Online shopping
• Make brand visibility

14. Thank You
Haresh Gala 16
Jiten Joshi 21
Shruthi Kunder 23
Roopesh Nulke 33
Vishal Sangani 40
Milind sawant 44