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PavanRathod14

CRM strategies by HUL

Education

Pres ented by
134 P a v a n R a th od
153 Ma i trayee S h etye
180 Anki t Ya da v

Introduction
¤ Incorporated: 1933
¤ Industry: Consumer Goods
¤ Headquarter: Mumbai
¤ Key People: (Chairman)(MD & CEO)
¤ Turnover: 37660 crores
¤ Employees: 18000
¤ R&D Center: Mumbai & Bangalore
¤ Subsidiary of Unilever
¤ HUL has over 35 brands
¤ As per Nielsen market research 2 out of 3 Indians
use HUL products

Home Care
Foods & Refreshments
Personal Care

Customer Acquisition Strategy our point of view
• Starting a tour system in their tea garden in Ooty
• Ecommerce website
• Organizing competition in Malls
• Shop and talk

• Get 20-30 % extra
• Buy 3 get 1 free
• Gold coin in the product
• Buy a big packet of product and get small packet free
• Promo code
Customer Retention Strategy HUL using

• Loyalty card
• Making Advertisement showing the emotional benefit of product
• Making Prompt advertisements about CSR activities
Customer Retention Strategy our point of view

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Hindustan UniLever

1. Pres ented by 134 P a v a n R a th od 153 Ma i trayee S h etye 180 Anki t Ya da v

2. Introduction ¤ Incorporated: 1933 ¤ Industry: Consumer Goods ¤ Headquarter: Mumbai ¤ Key People: (Chairman)(MD & CEO) ¤ Turnover: 37660 crores ¤ Employees: 18000 ¤ R&D Center: Mumbai & Bangalore ¤ Subsidiary of Unilever ¤ HUL has over 35 brands ¤ As per Nielsen market research 2 out of 3 Indians use HUL products

3. Home Care Foods & Refreshments Personal Care

4. Customer Acquisition Strategy HUL using • Localization - WIMI • Business Acquisitions • Building brand with purpose

5. Customer Acquisition Strategy our point of view • Starting a tour system in their tea garden in Ooty • Ecommerce website • Organizing competition in Malls • Shop and talk

6. • Get 20-30 % extra • Buy 3 get 1 free • Gold coin in the product • Buy a big packet of product and get small packet free • Promo code Customer Retention Strategy HUL using

7. • Loyalty card • Making Advertisement showing the emotional benefit of product • Making Prompt advertisements about CSR activities Customer Retention Strategy our point of view

Hindustan UniLever

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