The document outlines a webinar agenda on developing deeper relationships with prospects and customers using LinkedIn. The agenda includes discussing current LinkedIn user behavior, LinkedIn best practices such as having customer-focused profiles and consistency, leveraging video content, growing networks by connecting with multiple decision makers within companies, and using LinkedIn messaging to personally connect with prospects and customers.

1. &
In This Together Series
Developing Deeper Relationships with time-rich
Prospects and Customers Using Linkedin
Daniel Disney - Best Selling Linkedin Author
Ben Wright - Founding Sales Coach at SIA
hello@salesimpactacademy.co.uk
Sales and Marketing Leaders
Webinar will be live at
4pm UK Time
presents

2. Agenda
● Current LinkedIn User Behaviour
● High-Level LinkedIn Best
Practice
● Leveraging Video
● Content
● Network Growth
● LinkedIn Messaging

3. Current
Linkedin User
Behaviour
● Users reporting increased reply
rates on LinkedIn messages
● More people posting more often
● Change in preferred topic and
tone of content

4. High-Level
LinkedIn Best
Practice
● Customer-Focused Profiles
● Consistency
● Led From Top
● Value First

5. Leveraging
Video
● Video should be used for
content and messaging
● Some companies now creating
video pods for sales team
● First challenge is overcoming
fear

6. LinkedIn Video

7. Content
● Content creates sales
opportunities, both inbound &
outbound
● Can be used to motivate and
reward your sales team
● Can help attract great talent for
recruitment

12. Network
Growth
● Wider number of relationships
within your prospect or
customer businesses
● Connect with multiple decision
makers
● Manage long-term relationships
and accounts

13. LinkedIn
Messaging
● Message prospective
customers
● Message existing customers
● Don’t spray and pray
● Hyper-personalise
● Conversational Tone

17. Summary
● Build LinkedIn into your strategy
● Encourage consistency
● Value first
● Practice & use video
● Lead by example

18. Q & A