This real-world study shows our methods for a Content Potluck that engages thought leaders across the enterprise. It shares techniques for building executive support, identifying contributors, and sustaining engagement in a cross departmental content strategy. Results? Rich, diverse community content, programming, and feedback mechanisms to share customer sentiment, and customer/employee engagement and co-creation opportunities. This method lightens the sales and support process and let’s your team focus on what really matters: being authentic, authoritative and collaborative internally and externally.