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Convert Customers Confidently & Power Sales Using Amazon’s A+ Content

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Convert Customers Confidently & Power Sales Using Amazon’s A+ Content

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A potential client is on your product detail page. Don’t lose them! Amazon’s A+ Content is your chance to drive browsers into conversions. Unpack your product complexities, build your brand equity, stand out from your competition and increase your sales velocity.

Some Topics We’ll Discuss:
Introduction To Amazon’s A+ Content
Strengthen Your Brand Value on Amazon
Tangible Advantages Of Leveraging A+ Content
Align Your Messaging to Promote Brand Affinity
Tactical Tips To Improve Your A+ Performance
Live Walkthrough Of A+ Designs
Don’t Miss Out—Join our Client Services Manager, AJ Swamy, as he dives into how Amazon’s A+ Content can be best implemented in your marketing strategy to propel your sales performance.

A potential client is on your product detail page. Don’t lose them! Amazon’s A+ Content is your chance to drive browsers into conversions. Unpack your product complexities, build your brand equity, stand out from your competition and increase your sales velocity.

Some Topics We’ll Discuss:
Introduction To Amazon’s A+ Content
Strengthen Your Brand Value on Amazon
Tangible Advantages Of Leveraging A+ Content
Align Your Messaging to Promote Brand Affinity
Tactical Tips To Improve Your A+ Performance
Live Walkthrough Of A+ Designs
Don’t Miss Out—Join our Client Services Manager, AJ Swamy, as he dives into how Amazon’s A+ Content can be best implemented in your marketing strategy to propel your sales performance.

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Convert Customers Confidently & Power Sales Using Amazon’s A+ Content

  1. 1. SMALL TEXT STACK TEXT ROW 1 STACK TEXT ROW 2 Branding on Amazon: Convert Customers Confidently & Power Sales Using Amazon’s A+ Content
  2. 2. ● Session Recording + Slides Will Be Sent Out ● Join in the Poll Questions! ● Submit Questions to Our Panelists Today’s Logistics
  3. 3. Overview Founded in 2007 Google Premier Partner 400+ Active Retail Clients Top 50 Fastest Growing Company San Diego D E L I V E R I N G L A S T I N G R E S U L T S F O R O U R C L I E N T S Solutions Retail-focused PPC & Shopping Amazon Sales Acceleration Facebook Performance Marketing Creative Services About CPC Strategy
  4. 4. Solutions
  5. 5. AJ Swamy Client Services Manager Today’s Speaker
  6. 6. Today’s Agenda ● Comprehensive Detail Page ● Introduction to A+ Content ● Top Benefits of Investing in A+ Content ● Review of Problem-Solving Case Studies ● Takeaway Tips for A+ Content
  7. 7. Comprehensive Detail Page
  8. 8. Comprehensive Detail Page Comprehensive Detail Page ● All elements must work together → cohesive message ● Communicate a cohesive message on your Detail Page. ● Understand the real estate available on your product page ○ Use concise, attractive aesthetics and content ○ Communicate reasons to buy Title Bullet Points Detail Page Imagery Product Descriptions Enhanced Content
  9. 9. Communicate Your Message Brand Messaging ● Tell your brand story ● Develop your brand aesthetic & tone ● Establish brand equity ● Communicate key elements of your brand Product Messaging ● Communicate the main reasons to buy ● Describe product complexities ● Address product-related FAQs Product Message Brand Message
  10. 10. Components to Detail Page Cohesion Title ● Describe your product ● Attract your target audience ● Use descriptive and concise text Bullet Points & Product Description ● Communicate key reasons to buy Detail Page Imagery ● Visually communicate key reasons to buy ● Showcase product details ● Explain product use Enhanced Content ● Tie all elements together ● Bring detail page to life ● Showcase your brand
  11. 11. Live A+ Content Walkthrough 1. Bounty A+ Content 2. Plenty A+ Content 3. Scott A+ Content
  12. 12. A+ Content
  13. 13. What is A+ Enhanced Marketing Content? ● Allows vendors to enhance product detail pages with additional text and images Why should you care about it? ● Educate Customers Around Product Complexities ● Develop Brand Equity and Awareness ● Potentially Increase Sales “Recreate the in-store shopping experience on a two-dimensional screen” A+ Content Overview
  14. 14. Building Your A+ Content Modules ● Self Service Module ● 12 module options ● 5 modules per page Approval Process ● Timeframe: up to 7 days Fees ● Free in Vendor Central Different from EBC
  15. 15. Top Benefits of Investing in A+ Content
  16. 16. 5 Top Benefits 1. Develop Brand Equity 2. Educate Potential Customers 3. Building Customer Trust 4. Mobile Friendly 5. Better Return on Advertising Budget
  17. 17. Benefit #1 Develop Brand Equity ● Customer’s first touch point ● Incorporate PFI, lifestyle images, branded headers ● Translate brand equity built on other channels to Amazon ● Strengthen brand value on Amazon ● Drive brand affinity
  18. 18. Benefit #2 Educate Potential Customers ● Showcase unique value of products ● Differentiate brand products from competitors ● Lead customers to making an informed decision ● Reinforce “reason to buy” to your audience ● Reduce customer returns and negative reviews
  19. 19. Benefit #3 Build Customer Trust ● Brand equity as proof of legitimacy ● Use of testimonials, educational content & addressed FAQs
  20. 20. Benefit #4 Mobile Friendly ● Mobile-friendly stackable modules ● Mobile responsiveness ● Ceaseless contact with customers 51% Of consumer traffic comes from mobile & tablet web browsing 68% Of time spent with digital media on average month is on mobile Source: https://advertising.amazon.com/blog/mobile-programmatic
  21. 21. Benefit #5 Better Return on Advertising Budget ● Converts more customers with details ● Indirectly improves products search ranking ● Improves customer purchase confidence ● Amazon estimates: 3-10% sales increase
  22. 22. SMALL TEXT STACK TEXT ROW 1 STACK TEXT ROW 2Problem-Solving Case Studies
  23. 23. Enhancing Luxury Beautyrest Platinum Pain ● Convincing premium price ● Showcasing luxury Gain ● Justify a higher price point
  24. 24. Oakley Radar Pace Pain ● Mitigating negative reviews ● Stopping confusion around product Gain ● Explain features with creative Showcasing Complexities
  25. 25. CRAFTIVITY Crafts Pain ● Complex Product Gain ● Highlighting products use case ● Maintain branding using aesthetics Maintaining Focus on Your Brand
  26. 26. SMALL TEXT STACK TEXT ROW 1 STACK TEXT ROW 2Takeaway: Tactical Tips for A+ Content
  27. 27. Best Tips from Our Experts Sizing & Resolution ● Adhere to requirements Proofreading ● To avoid errors and disapproval Content ● Proper symbols & trademarks Designing ● Maintain branding Image vs. Text ● Leverage banners, charts ● Minimal text Focus on products: ● Have a strong brand story ● Comprised of complex features ● Are priced as premium
  28. 28. Today’s Recap ● Comprehensive Detail Page ● Introduction to A+ Content ● Top Benefits of Investing in A+ Content ● Review of Problem-Solving Case Studies ● Takeaway Tips for A+ Content
  29. 29. SMALL TEXT STACK TEXT ROW 1 STACK TEXT ROW 2 Schedule Your 1-1 Amazon Creative Services Evaluation CPC Strategy’s Amazon Creative Services Evaluation is a comprehensive 60-minute analysis and assessment of your Amazon Vendor Central account, advertising programs, product order volume, and profitability metrics. What Now? bit.ly/VendorContent-Evaluation
  30. 30. Questions for Today’s Speaker? AJ Swamy Client Services Manager

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