Consistency is key - 10 mins of activity per day Your LinkedIn profile should not just be your CV Engage in conversations, don't just use LinkedIn as a marketing platform Readers consume content as they scroll, not left to right Video & audio significantly increase response rates

1. &
In This Together Series
Social Selling In The New World
Daniel Disney - Best Selling Linkedin Author
hello@salesimpactacademy.co.uk
Sales Team Track
Webinar will be live at
4pm UK Time
presents

2. Agenda
● Current LinkedIn User Behaviour
● Top Tips For Sellers & CSM’s
● Profile & Personal Brand
● Video
● Content
● Network Growth
● LinkedIn Messaging

3. Current
Linkedin User
Behaviour
● Users reporting increased reply
rates on LinkedIn messages
● More people posting more often
● Change in preferred topic and
tone of content

4. Top Tips For
Sellers &
CSM’s
● Customer-Focused Profiles
● Consistency
● Value First
● Start Conversations

5. Profile &
Personal Brand
● Profile Photo
● Background
● Summary
● Recommendations
● Daily Activity
● Immerse Yourself In Your
Industry

6. Leveraging
Video
● Video should be used for
content and messaging
● Hyper personalise
● First challenge is overcoming
fear

7. LinkedIn Video

8. Content
● Content creates sales
opportunities, both inbound &
outbound
● Let prospects get to know you
● 80/20 split

13. Network
Growth
● Wider number of relationships
within your prospect or
customer businesses
● Connect with multiple decision
makers
● Manage long-term relationships
and accounts

14. LinkedIn
Messaging
● Message prospective
customers
● Message existing customers
● Don’t spray and pray
● Hyper-personalise
● Conversational Tone

18. Summary
● Update your profiles
● Be active on LinkedIn
● Value first
● Practice & use video
● Start more conversations

19. Q&A