LinkedIn B2B Marketing Tips

1. Confidential Customized for Serviceform Version 1.0
LinkedIn
B2B Marketing
By:Kannan Gophal

2. Facts
Over 630 million professionals gather on LinkedIn, the most
effective place for B2B marketers to engage with decision
makers, influencers and leaders.
● Lombard Odier saw a 12% increase in brand favorability leveraging video for
SponsoredContent.
● Thereare 63M decision makers on LinkedIn.
● 46% of social traffic to your company sitecomes from LinkedIn.
● 80% of B2B marketing leads fromsocial media come through LinkedIn.
● LinkedIn is the top social network for lead generation, bya long shot.
● 46% of social media traffic to your company site comes from LinkedIn

3. Facts

4. Inbound marketing practices
● Updates
● Publisher articles
● Native video

5. Outbound marketing practices
● Messaging
● InMail
● Replying in a group
● Replying toan update

6. Type of content
● Written
● Visual
● Videocontent

7. Free content features
● Publishers
● Native video
● Updates
● Media on your profile
● Groupdiscussions
● Companypage updates
● Slideshare
● Messaging

8. Sponsored content
● Ads
● InMail

9. Best practices for Updates
● Understand yourpersona andshare when they are online
● Share often
● Share different typesof content (rich media, infographic or native video)
● Promote other people content (Partnersand clients)
● UsingLong-Form Posts
● Share quality content
● Beaware of your audience
● Use @mentions and #hastags
● Addvisuals

10. Using Hashtag Communities
● Discovering yourhashtags
● Pinning your hashtags
● Use 1 -5 relevanthashtags
● Best hashtags first

11. Using Native video
● Share industry tips and tricks
● Showcasea productor service
● Demonstratea productor service
● Geta client testimonials
● Record an interview
● Record from stage
● Share youropinion abouttrending news
● Describe an event you have comingup (webinar)

12. Publisher best practices
● Createor repurpose content in a word document
● Addstrong header and banner image
● Make yourheadline strong
● Moreis better (3000 - 10,000)
● Addvisuals
● Addlinks
● Use formating tools
● AddCTAs
● Share this with networks
● Adda bio section
● Continue sharing

13. Messaging features
● Activestatus
● Image uploads
● Attachments
● GIFs
● Emojis
● Voicemail
● Groupmessaging

14. Best practices for InMail
● Focuson your audience
● Share relevant content
● Customize whenever possible
● Share something value (Top of funnel)

15. Best practices for Sales Navigator
● Focuson target accounts and leads
● Make reviewing your timeline a dailypractice
● Don’tbe afraid toreach outinfluencers, advocates and strategic partners

16. Best practices for Slideshare
● Use good visuals
● Use less than 30 words perslide
● Use no more than 2 fonts
● Try ro feature just one idea on each slide

17. Best practices for Groups
● Use groups for thought leadership
● Promote a feeling of exclusivity
● Connectwith other members
● Use new engagements functions

18. Best practices for Company page
● Share content
● Monitoractivity
● Use header image
● Updateyour website
● Updateyour description
● Feed youraudience
● Follow 4-1-1 rule
○ 4useful, helpfulpieces of content
○ 1piece of company-related content
○ 1piece of promotional content
● AddlinkedIn to your content calendar
● Tab into your employees’ networks
● Beproactive in sharing page contentwith them

19. Happy selling!